Why Visual Content is Essential for Your Blog

Why Visual Content is Essential for Your Blog

Every blog post becomes a new page on your website. Why would you want that page to not look as good as the pages you created for your website? Visual content is important to your readers, therefore it should be important to you. When we first started managing company blogs around 2003, it was enough[…]

Define Great Content

Define Great Content

Everyone writes about the need for great content. They tell you that you need great content for your website, great content for you blog, etc. They tell you that content is king. They tell you that content marketing is essential to your business and you need great content to make it work. There is no[…]

Blogging Professional or Conversational? Which Is Better?

Blogging Professional or Conversational? Which Is Better?

I read a lot about this topic as a blogging professional. What makes me a blogging professional? I get paid to write blog posts for companies as their staff writer or ghostwriter and have done this for 100’s of blogs. If you’re a blogging professional, what is your answer to the question in the title of[…]