All Entries Tagged With: "web property"
Article Marketing: What Can (Should) You Promote With Articles?
You’ve heard that article marketing is a good way to market your business. But what should you promote with articles exactly? Well, I can only think of two things that you should promote with articles. Anything that falls into the realm of web property that you own and affiliate sites that you’ve joined, but there is a danger in one of those.
Under the Web property category, I see two types of properties:
- Static Websites
- Blogs
If you own the static website or blog then they are great properties for promoting through article marketing. Don’t hold back. Be aggressive.
When it comes to affiliate marketing, you can promote companies for which you are an affiliate through article marketing, but I would recommend setting up a landing page for that affiliate that you are trying to promote and capturing a list. If you promote your affiliate products directly and send traffic to companies you want to promote and someone makes a purchase, you’ll get a paycheck, but that is all. You won’t get any information that you can use for future marketing. Quite frankly, future marketing opportunities are a lot more valuable than one-time sales. Unless the company you are promoting has a lifetime commission on customers you send to them, you stand to lose out on future commissions if that customer makes other purchases.
A better way to promote your affiliates is to set up a landing page for each specific product or service you want to promote and drive traffic to those pages with your articles. That way, you can capture e-mail and contact information for future marketing efforts before the customer makes the purchase on the company’s website.
What NOT To Promote Through Articles
There are some things I would not promote through articles. Here are some things you do not want to promote through articles:
- Social Media Profiles
- Other Articles
- Websites Where You Hold A Membership
- Product Review Sites
- Pages That Feature Your Ads
- Any Property Owned By Someone Else No Matter What Benefit You Get
- Your offline business
You are always better off promoting your own properties with articles. The problem with promoting sites where you are a member or have set up a profile is this: Any time you ask people to click a link you will lose some of your audience. Not everyone will click the link. So your profile or membership page may link to your site or landing page, but you will be much less effective than if you link to the landing page directly from your articles. Fewer clicks for your target audience = greater effectiveness.
Another thing, you want to build link popularity for your properties, not someone else’s. If your articles link somewhere else then you are essentially pay that other company for your work. Even if you make a commission on sales, you are paying through link popularity benefits. Build those links for you, not someone else.
