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Geraldo Rivera Can Teach You A Lot About Article Marketing

Haha! I got you to read this post didn’t I? But really, Geraldo Rivera can teach you something about article marketing… He can teach you “what not to do”.

I don’t know if you took the opportunity to follow the Hurricane Coverage on Fox News or not, but I did. Everytime I watch Geraldo, I am torn between trying to appreciate what he does right, cringing at his commentary, screaming at my TV when he is being a moron, and frankly, being embarrassed for the poor folks he interviews sometimes.

Today’s “Geraldo At Large” program was one that left me embarrassed for Billy (the Corp of Engineers fellow who dove into the Industrial Canal to retrieve the diesel tank floating in the canal at the height of the storm).

Geraldo was simply gushing about how Billy was the newest superhero, while Billy tried to play down his comments. Geraldo talked too much, as usual, and he tooted horns to the point of utter embarrassment, suggesting that he would recommend to President Bush that Billy be given a medal by the President.

The lessons are two-fold.

One, when your audience is too embarrassed to keep paying attention, then you have gone too far. Your audience should never squirm to read what you have written or to listen to what you say. There comes a time in every article where the best thing you can do is to shut up.

Two, no one wants to hear you toot your own horn for the entirety of your presentation, as Geraldo is always quick to do.

The third lesson has nothing at all to do with article marketing. The third lesson is that if you have any sense at all or any fear at all, then you should say “no”, when Geraldo asks you to be his guide or camera man or anything else. Did you see how he sent his camera man right to the edge of the canal, when water was blowing heavily over the wall? OMG. I feel for his support team… That guy is flat nuts! It is one thing when he is a danger to himself in the field, but he pushes his crew into the danger zone far too often.

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Bill Platt

P.S. Read some of Bill’s other blogs at: Karma SEO and The Phantom Writers Article Marketing Blog.