All Entries Tagged With: "trust"
Where Should You Send
Article Marketing Traffic?
Article marketing is about building links, traffic, and reputation. If you do those three things well then you’ve got it down pretty good. But what pages on your website should you focus on for links and traffic?
One rule of thumb I like to keep in mind is to send people to the nearest page to where they will actually make a purchase. In other words, get them straight to your landing page with a “Buy Now” button if you can. That takes care of three things:
- It kills buyer frustration before it begins. No one wants to look for the “Buy Now” button. If you send traffic right to where you want it to go without anything in the middle then you are more likely to close sales.
- You build links to your most important pages and that increases their PageRank. Build those inbound links to your most valuable pages because that will make them rise higher in the search engine rankings and you’ll end up getting more organic traffic.
- Builds your credibility. When you make it easier for your customers to buy from you then they will trust you more. They will know that you know how to market your product and will be more likely to trust you and make a purchase.
Article marketing is pretty simple. Build links, trust and credibility, and traffic with carefully places anchor text links in your resource box.
Article Marketing Is Pre-Selling
Article marketing is not sales. It is pre-sales. Successful article marketers understand this and use that knowledge to gain trust and win readers over to customers. I recently found an article online that illustrates this perfectly:
Advanced Article Marketing Strategy Reveals A Short Way To Sell Products Like Crazy
Let me ask you a very important question. Are you experiencing the results that you want from advertising your product. If you are not getting the results that you want you need to seriously consider promoting your website using articles.
As the famous sales trainer Jeoffrey Gitomer once said people only buy from people that they like, know and trust. If you write articles consistently and submit them to the major article directories you will find that people will build a relationship with you by reading your articles. Over time they will come to like and trust you because some people will like your writing style.
Now these people are the perfect candidates and if you treat them right will become your paid customers. This is the process that you need to follow. You have a link to a squeeze page in the bio of your resource box. On this squeeze page the reader can download a free report. This will build an additional layer of trust because if they like this they are very likely to purchase your product.
Once they have been added to your autoresponder this becomes your sales funnel where you will weed out the tire kickers from the serious buyers. I suggest that you have a valuable 7 day email course first before you try and sell to your subscribers. This will substantially improve your responsiveness. After this you need to have a few emails presenting a hard sell for the product that you are promoting.
Let us look at why this technique works so well with getting sales even if you have never gotten any before. Your subscribers will trust you because they know you very well from your articles. You first build up rapport with them and later on present a hard sell once you have established rapport with them
Try this and see how the sales of your product goes through the roof.
Are you really interested in driving massive traffic to your website?
Here’s the answer:
Secrets Of Article Marketing – Download your free ebook now.
Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams
This article draws attention to three very important article marketing principles:
- Trust
- Landing Page Optimization
- Giving Something Before You Expect Something
Your first obligation to your article readers is to provide value. This is where you build trust. They will not buy from you until they trust you. Article marketing is a time-tested way to build trust with your potential market. By writing and publishing articles online you ensure that your target market understands what you are promising them before they ever visit your website. Once you’ve hooked them with your knowledge then they will want to visit your website. Until you build that initial trust, you can’t expect to make a sale.
Even when your target market visits your website, don’t try to close the sale right off the bat. You are still building trust. But you can take your relationship another step. Instead of going for the jugular right away, offer something else for free. You’ve already given away a little tidbit of your knowledge for free. Now, give away a little bit more – a little bigger slice of pie. Let your target audience salivate over your generosity. Remember, you are still building trust.
If you expect your target audience to respond by giving you their credit card number then you’ve got to give them a reason to trust you. You’ve got to pre-sell them before you can ever sell them anything. After you’ve built up and earned their trust then you can ask for the sale. Give them something for free before you ask them to give you something. Map out your plan then through article marketing work the plan until you see the dividends.
