All Entries Tagged With: "search engine rankings"
Is It Really Possible To Achieve Number One In Google?
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Is it really possible to achieve a #1 Ranking in Google?
Yes… If you hold your tongue just right…
I have to laugh as I say that, because I once worked with a short order cook who needed to stick his tongue out and squirrel it to the side to flip pancakes… His hand would only go in the direction dictated by his tongue…
Everybody wants to achieve a top ranking in Google… That has become the Holy Grail of Internet Marketing…
It is achievable, but it is not always necessary to achieve the treasured Google number one spot to make your placement in Google profitable for your business… Although it may not be necessary to reach Google number one, it sure does make you feel good when you get there…
Realistically, there are many variables that could make or break your business, regardless of whether you are #1 in Google or not…
Landing Pages
First things first… Any ranking in Google is perfectly useless to you if your Landing Page fails to convert visitors to buyers…
It is beneficial sometimes to get the top ranking in Google first, then to work on your sales copy conversion rates… But you can test your copy with traffic gained from any source online… In fact, traffic from sources other than Google tends to require far less money to get…
Between Google Adwords and Search Engine Optimization for Google, landing that top listing in Google can get to be pretty expensive…
Always, always, always test and track your results…
No one is going to get everyone to buy what they sell, but one should always keep an eye to conversion ratios to figure out if one can do better.
It is actually easier to triple your sales than to double your traffic…
Think about that…
If you can improve your sales copy to close 6% of your visitors, instead of 2% of your visitors, that is often as easy as tweaking your sales copy on your sales pages.
Doubling your traffic on the other hand is harder to do… You either need to spend more money on advertising, or spend more money to improve your SEO… Either way, doubling your traffic generally takes more time and/or money than most people are willing to give it…
It is an unknown fact that many people make really handsome livings online, and they never bother to try to please the Google gods… They could care less about Google and the other search engines, because they make a load of money without them, drawing their traffic from other more reliable sources…
Optimized Page Descriptions
Think about this for a moment, and you will know that I am right…
When there is a list of ads that you are looking at in Google’s paid listings to the right in the Google Adwords section, you read each title and the description to find the one that best suits your needs… Am I right?
So learn from your own behavior online…
To get more clicks, one only needs to present a better Title and Description than the next person…
It is a fact that the company paying 20 cents a click could legitimately get more clicks from Google Adwords than the company that is paying $1.50 a click.
This applies to Google Adwords, and it applies to the free listings area to the left – the organic search results…
So long as you are visible within the same viewing area as the #1 listing in Google, you can steal clicks from your competitors by presenting a better Title, with a more pertinent Description of your web page…
Once you recognize this as fact, it is no longer essential for you to gain the top spot in Google’s search results…
It is only necessary to have your search result where people can see it, then your better copy will draw the clicks away from the competition…
Let the company with the number one listing in Google keep spending its money to retain the top result in Google, while you siphon off the traffic and sales for that search term, by presenting a better offer than the rest…
Presenting A Better Offer In Google
With Google Adwords, you are in total control of the advertising that your prospective customers will see for your website…
In the organic search results, it is a bit more complicated, but you can retain a certain amount of control as to how your website is presented to Google’s users…
If you rank for a keyword or phrase that does not appear on your actual web page, then Google will present your users with your Meta Description as the given Description for your web page, up to about 150 characters…
You can strengthen your ranking for specific phrases by building those phrases into the anchor text of links pointing to your page…
For the words you target in your linking campaigns that do not appear on your web page, you must make sure that your Page Title and Meta Description attract the click from the person looking to find you…
However, if the searched phrase does appear in your web page, then Google will present its users the searched phrases in context of the words around them…
The best way to handle this is to present a variety and range of search keywords, used in the context of a sentence that is designed to attract a click…
For example, if someone were to type into Google: #1 ranking in Google, then the first sentence of this article may be used to describe this article to Google’s users. So it is possible that Google would present my description as: “Is it really possible to achieve a #1 Ranking in Google? Yes… If you hold your tongue just right… I have to laugh as I say that, because I once …”
It takes a little bit longer to create a web page when you do it this way, but if you have a good idea about all of the different search phrases that you might want to rank for in Google, then you could use that foreknowledge to structure how Google — and the other search engines, Yahoo and Bing — will present your website to their search users…
In the fourth paragraph of this article, I have included target keywords, “top ranking in Google”. Google may show my web page in its listings as this page, with this Title, and a description similar to, “Everybody wants to achieve a top ranking in Google… That has become the Holy Grail of Internet Marketing…”
By presenting a better offer than everyone else, it is entirely possible to attract more clicks than those people who rank well in Google near you… Even if they rank higher than you do…
There Can Be Only One…
I love including pop-culture phrases in my articles… In case you did not know, “There can be only one…” is from the Highlander…
There can be only one in the #1 spot in Google… And there can only be ten on page one of Google…
Some niches and some keywords are extremely competitive… In those tightly competitive niches and keywords, it could literally take years to break into the top ten listings in Google…
It’s funny in a way… Most people have tunnel vision when it comes to Google marketing…
They see one or three keywords that COULD BE useful to their business, but they fail to see the other 150 words… In one of my niches, the top three keyword phrases have 1.5 million monthly searches, and those are the three keywords that everyone tries to rank for in Google… But if you look at words #4 to #24, those words together also reach 1.5 million searches a month…
To my benefit, my competitors are fighting over the top three keyword phrases in my market… They are willing to pay up to $5 a click in Google Adwords… But the 20 keywords that I target only bid out at around 5 cents a click in Google Adwords, and more to my benefit, my competitors ignore those keywords for SEO…
I revel in their ignorance…
I profit handsomely in their ignorance and unwillingness to expand their horizons…
If you are one of my competitors, please forget that you read this article…
I rank well — in the top five search results — for each of the 20 keywords that I chase… I let my competitors drive themselves into bankruptcy trying to control the top three search keywords…
I still work at trying to rank for those top three, but I am not going to drive myself into the hole trying to accomplish that goal…
I throw some resources at those top 3 keywords occasionally, and I am making progress up the ladder, but I am not going to worry if I am not on page one for those terms… I know that once I get to page one for those top search terms, I know the competition will be fierce and I may not be able to hold page one forever… I won’t be able to hold on forever, so long as my competitors are willing to throw more money at it than I am… But, not holding #1 in Google for those top three search words will never break me, because when I do get page one for them, it will be sales revenue and profits on top of my operating revenue…
I suspect though that once I achieve page one with that top traffic search term that I will be holding the spot for a long time, because I have a ton of resources in place over the last two years to support a ranking on the #1, most-competitive keyword phrase in my industry. I am on page four right now, but I was on page seven last year…
I am pushing for a ranking there, but that is not my bread-and-butter search phrase… My bread-and-butter is those 20 other keyword phrases that everyone else ignores…
Can You Really Achieve #1 in Google?
Absolutely, you can…
I own dozens of #1 rankings in Google, and I own hundreds of page one results in Google in a variety of profitable niches…
It really is not as hard as people think it is to achieve number one in Google…
It is only hard to achieve number 1 in Google, when you are competing with hundreds of other sites for the keyword phrase… Competing with people willing and able to outspend you…
Even if your search phrase has millions of results, there are literally only a few companies honestly competing with YOU, in most industries and niches…
Everyone else is just pretending to compete with you…
It is in this realization where achieving top rankings in Google is made much easier…
I rank #1 in Google for keywords where Google returns +40 million search results…
I rock with my Search Engine Optimization strategies… When I put my mind to ranking for a special keyword, I pull out all of the stops to get ranked well in Google for that keyword phrase… I focus on setting up my SEO strategies for my targeted keywords, then I move myself to where I want to be… #1 in Google, or at least page one in Google…
But I don’t try to rank for just one keyword phrase, but many similar keyword phrases for the same web page…
I just pulled one of my money-making keywords, and my site is #6 out of 63 million search results… And to my pleasure, Google is presenting my site description exactly the way I want them to do… In this particular niche, I have about 40 competitors, so it is a really competitive niche, but that is okay… I am holding my own just fine…
Most of my number ones in Google are “phrases that pay”, yet most of my competitors don’t even know that I try to rank those words… I was one of the first services in that niche, so all of my competitors looked at my site, for business intelligence, when they were designing their sites… 
My most profitable #1 listing in Google has 45 million search results in Google… Yet, I have held firm at #1 in Google for years…
The Best SEO Strategies Work In Nearly All Niches
To be honest with you, I have utilized my SEO strategies on dozens of websites — for me and MY clients…
There is only one niche that I was never able to conquer, and the reason why is simple… In the financial industry, corporations are willing to spend millions on Internet Marketing and SEO service providers…
When I took SEO jobs in the financial industry, I was usually working with small firms that did not have a budget in the millions… We were simply outgunned and outspent in that industry…
Number One In Google
Achieving a #1 ranking in Google is pretty straight forward, when you utilize the SEO strategy of aiming first for the low-hanging fruit, and then working up to the fruit high in the tree…
My target keyword lists usually run in the range of about 100 keywords… 77 of them are so easy that a caveman could do it… 20 of them are low-hanging fruit that requires a bit of work, but is possible for anyone committed to the cause… and the final three will take some time to accomplish, because the rest of the world believes that those are the only three worth trying to rank for in Google…
My name is Bill Platt…
As the owner of The Phantom Writers Article Distribution Service, I take my article marketing very seriously… If you would like to learn more about article marketing and how to utilize it to achieve Google page one and Google #1 results, download my free article marketing ebook titled, “Article Marketing: Beyond The Basics”.
If you are interested in SEO Services, visit the the SEO Services Provider website to learn more… Tell us about having read this article, if you contact us by phone or email…
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Google Hates Cookie Cutter Systems
As a professional article marketer and someone very interested in winning the Google ranking game, i pay real close attention to what Google likes and dislikes. I pay attention to their mouthpiece Google Guy, Matt Cutts says; I read Google’s blogs; and I read blog posts and news stories posted about Google.
As with any industry, it is important to be well read and open to all viewpoints relative to the work you are doing. When one is interested in getting good google rankings, it is generally very wise to absorb everything that can be learned about the inner-workings of Google. In gaining knowledge about your industry and your adversaries, you are better prepared to meet the challenges you will face.
Article marketing is a promotional method that when used well, is a very powerful tool in the search engine ranking challenge. There are of course right ways and wrong ways to use article marketing to build traffic to your website and to improve your website’s ranking in Google‘s search results pages (SERPs).
But, when one takes the time to work article marketing in the way that is was first developed, then the sky is the limit. The way article marketing was designed was to create content that people would want to publish, and then to give people the right to publish it for free, provided a bio and link is given back to the author of the article.
From the inception of Google (the college thesis that explained how Google would produce better search results), the focus has always been on organic inbound links to a website. From the beginning, the founders of Google knew that a website should be ranked according to how many people create links to it, and the ranking should take into account the quality of the page presenting the links.
When done correctly, article marketing can generate links from websites of all sizes, from around the world. When your work impresses its readers, you can find your articles translated to Italian, Russian, German, and many other languages. How much did it cost me to get my articles translated into these other languages? Not a dime. The people who did the translation liked the content so much, that they did the translation for me for free, just so that they could share my message with their readers!
Your articles will end up on domains from around the world and .ORG, .NET, .EDU, all from websites of various topics and sizes, and from webistes in dozens of different countries including the UK and the Philippines. Some sites that will print your articles have hundreds of thousands of articles on every topic, while others have two dozen pages on just a few specific topics. You may even find your articles on College Websites that have dot com domain names.
When you write great articles, people of every class, race, location, business model, and domain type and location will publish your articles, as demonstrated by the links in the above paragraphs.
I truly believe that this is what Google wants to see, when they see us using article marketing as a link building procedure. They want to see your articles published a little bit of everywhere. When they see that, then they know that what you write has value in the eyes of many, so therefore, the links from your articles deserve to be given real merit. I wrote another article that described this in much greater detail, as seen here and on dozens of other websites.
Some people are willing to argue that article marketing is a promotional method looked down upon by Google, as described here. But frequently the people making this argument are the ones who make a half-assed attempt at article marketing, and when they have done their article marketing badly or in a lazy way, they prefer to blame the technique, rather than to look in the mirror for blame.
The people who have “bad luck” with article marketing are frequently those who either write really bad articles, with poor grammar or no real value for the reader, they use some cookie-cutter system to distribute their articles, or a combination of both.
Cookie-cutter article distribution systems are those that send all of the articles they distribution to exactly the same websites, every time they process an article. When the article is cookie-cutter distributed and the article has no real value to its readers, then every article by that author will have the exact same footprint in the linking portfolio as the next article. Google has always complained about and tried to wipe out the value of any cookie-cutter linking system.
Over the years Google has been successful at wiping out many cookie-cutter link building systems. Do you remember the FFA craze (Free-For-All pages)? It doesn’t work anymore. Do you remember those “paid link” services? Most of those offer no search ranking value anymore. Do you remember those paid blog post services? Yep. We have been advised against those too.
I believe that cookie-cutter article distribution services are coming to the same end, if they have not already lost their value in the algorithms of Google.
Does that mean that since I own an article distribution service that I am quaking in my shoes? No – I am not worried. Why? Because my article distribution service has NEVER been a cookie-cutter service. By design, we do not force feed articles to article directories. (If you want your articles placed in article directories, then we suggest you also use Isnare.com in addition to our service.)
Our article distribution processes rely entirely upon the publishers’ democracy of choice. When one puts an article into an article directory, one must hope that a web publisher happens to be browsing the article directory where your article is published. In our approach, we strive to send your articles directly to the publishers / webmasters who are most likely to want to publish your articles.
We have established long-running relationships with publishers going back to 2001, and we are recognized as a company that consistently sends its publishers the most appropriate content to meet their desires. We have been complemented frequently for only sending content to publishers that they want to reproduce.
Because we hand select which publishers / webmasters we feel would appreciate receiving and publishing your articles, no two articles will have the exact same footprint in the algorithms of Google or any other search engine.
If you want to rely upon a cookie-cutter system for the distribution of your articles, then that will be your choice to do. But, if you are looking to also use a non-cookie-cutter article distribution service, then you should seriously consider also using The Phantom Writers for your article distributions.
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My name is Bill Platt and I would be happy to serve you for your article distribution needs. I have owned and operated ThePhantomWriters.com since its inception in 2001. I also operate the Links And Traffic Pay-For-Ranking Organic Link Building Service.
