All Entries Tagged With: "rewriting"

Is Rewriting Your Article Like ‘Spinning’?

What is the difference between rewriting and article spinning? Not much really, but when I think about article spinning I think about one of those software programs that take your article and rearrange the sentences so that they don’t really make any sense any more. It’s a terrible way to rewrite an article because a part of the writing process involves making each sentence contribute to the meaning of a paragraph and making each paragraph flow into the next so that you have a cohesive article about one topic that addresses a specific question in the reader’s mind. If you simply rearrange the sentences then you end up with a jumbled mess.

Rewriting an article means taking the basic concept and rewriting toward the same goal from scratch. It’s like writing a completely different article except the two articles are about the same thing and use the same keywords. See the difference?

Whether you call it rewriting or article spinning, the main thing to consider when you take an existing article and repurpose it with different language is how much of your article contains duplicate content with the first. Ideally you don’t want a single sentence to be duplicated. If you rewrite your article well then you can avoid that pitfall. If you simply “spin” it you might leave something out – or in, I should say.

What about you? Do you spin your articles or rewrite them?

Should You Rewrite Articles You Submit To Directories?

A reader asked if I’d recommend rewriting articles that you submit to multiple directories. Generally, no. But there may be times when you’d want to.

If you write an article for another website within your niche, which I highly recommend that you do, then you don’t want to submit that article to directories. At least, not right away. This is what we calll guest blogging or guest article writing. The idea is you supply another webmaster with unique content for their website and get a link back. That’s an original article and should not be submitted to directories as it was written for the other publisher. But you can rewrite the article.

If you choose to rewrite such an article, be sure that you change it up enough that it isn’t recognizable by the average reader. The title has to change completely, though you can optimize the article and its title for the same keyword. Then you want to completely rewrite the article body. After an extensive rewrite, and you should probably run it through Copyscape to make sure that you’ve rewritten it well enough, you can mass submit it to your article directories.

ArticleChanger Review: You Might As Well Write Your Own Articles

I don’t know why some of these companies even bother. We got a request to review a new product, ArticleChanger. The product purports to rewrite your articles for you. Cool, a ghostwriter you won’t have to pay.

Well, not so fast. My final analysis: You’re better off writing your own articles even if you can’t write. Check it out for yourself:

I entered the following article into the box at ArticleChanger’s website:

Can a small business really benefit from a blog? You bet your sweet can-can it can.

OK, so that’s too many cans for one article. Bottom line. You CAN run a small business blog and make it profitable. Here are a few tips on how:

* First, don’t try to swallow the whole apple in one bite. Take it slow. You may not need a daily blog. Start with a weekly blog and move up from there as you need to.
* Secondly, make a list of keywords before you do anything. Then, focus each blog entry on a single keyword. Write 150-200 words on that keyword and link back to your main web site.
* Thirdly, don’t promote your competitors. Promote yourself. No-brainer? You would think, but I see small businesses promoting their competition all the time.
* Fourthly, speak to your audience, not at them. Invite them to participate. Sponsor contests or encourage comments and interaction. That’s really what blogs are for.

Blogging is nothing new. It’s been around awhile. But it is relatively new for business. Some corporate blogs have been quite successful, but not too many small businesses are taking advantage of this free promotional tool. They should.

A blog on your small business web site gives you fresh new content every time you post a blog. That’s very important for search engine saturation. Also, every link from your blog to your web site is counted as a link by Yahoo and MSN. Google is a little more strict, but that may not be important.

For one thing, Google is largely the search engine for corporate players and techies. The statistics that show Google’s market share are a bit skewed; that’s the big secret.

People who live on the web use Google. They make dozens of searches every day. Most people only make one or two searches a day. AOL users use AOL. Most new users of the Internet are using Yahoo, MSN or AOL. If you run a retail business, those search engines are more important to you than Google, so it’s important that you understand how your blog is being read by them.

Your local business can benefit from a company blog if you understand your customer and address each blog to meet their needs. Key things to remember:

* Blogging takes time. If you don’t have it, don’t start one. At least, don’t do it every day. Once a week or twice a week is OK. But keep a consistent schedule.
* Use a software that allows you to timestamp entries. You can write several at one time and set them to post at an appointed time.
* If you can’t do it yourself, hire someone to do it. You can get a blog ghostwriter for as little as $5 per post.
* Make it keyword focused, for the search engines.

Above all, have fun.

After hitting the rewrite button, this is what I got back:

OK, so that’s lots of cans for four article. Bottom line. You CAN run a small business blog & make it profitable. Here are a few tips on how:

Can a small business benefit from a blog? You bet your sweet can-can it can.

* First, don’t try to swallow the whole apple in four bite. Take it slow. You may not need a daily blog. Start with a weekly blog & move up from there as you need to.
* Secondly, make a list of keywords before you do anything. Then, focus each blog entry on a single keyword. Write 150-200 words on that keyword & link back to your main web-site.
* Thirdly, don’t promote your competitors. Promote yourself. No-brainer? You would think, but I see small businesses promoting their competition all the time.
* Fourthly, speak to your audience, not at them. Invite them to participate. Sponsor contests or encourage comments & interaction. That’s what blogs are for.

Blogging is nothing new. It’s been around awhile. But it is relatively new for business. Some corporate blogs have been successful, but not lots of small businesses are taking advantage of this free promotional instrument. They should.

For four thing, Google is largely the search engine for corporate players & techies. The statistics that show Google’s market share are a bit skewed; that’s the big secret.

A blog on your small business web-site gives you fresh new content every time you post a blog. That’s very important for search engine saturation. Also, every link from your blog to your web-site is counted as a link by Yahoo & MSN. Google is a little more strict, but that may not be important.

People who live on the web use Google. They make dozens of searches every day. Most people only make four or four searches a day. AOL users use AOL. Most new users of the web are using Yahoo, MSN or AOL. If you run a retail business, those search engines are more important to you than Google, so it’s important that you understand how your blog is being read by them.

Your local business can benefit from a company blog if you understand your customer & address each blog to meet their needs. Key things to remember:

* Blogging takes time. If you don’t have it, don’t start one. At least, don’t do it every day. four time a week or once a week is OK. But keep a consistent schedule.
* Use a application that allows you to timestamp entries. You can write several at four times & set them to post at an appointed time.
* If you can’t do it yourself, hire someone to do it. You can get a blog ghostwriter for as little as $5 per post.
* Make it keyword focused, for the search engines.

Above all, have fun.

Judge for yourself, is that a usable article?

I love how the article changer turned all of my ones into fours, rendering the article complete nonsense. Then there is the whole paragraph rearrangement thing that caused the article changer to take a sentence in paragraph 2 completely out of context and making it my lead sentence. Totally worthless!

The mass effect is one humorous little article that I end up having to rewrite again just to turn it into something that makes sense. Why bother?

When it comes to re-purposing your content, you’re better off in most cases just writing from scratch. Some article directories are now rejecting articles that even look like they’ve been rewritten.

I would not recommend rewriting your articles. Just write fresh articles that don’t threaten to have problems like the ones noted above. Really, it doesn’t take long to write a 500 word article that can be used for article marketing or other online marketing purposes. If you’re going to do something, why not do it right?