All Entries Tagged With: "resource box"

What Should Your Resource Box Consist Of?

Your resource box is the small paragraph at the bottom of your articles that lead visitors back to your website. The point of article marketing, after all, is to drive traffic to your website by being a useful resource and providing useful information to your article readers. The author resource box is your chance to ask for something in return for the value you’ve given in the article.

So what you should go into your author resource box? It is essential that you get the following information in your resource box in as few words as possible:

• At least one reader benefit for clicking the link and visiting your website. It could be a free download, a discount on your service, or anything that tells the reader what he or she will get out of clicking your link.
• A link back to your website. At least one, but no more than three. Many article directories will not allow more than three links in your resource box. Some won’t allow more than two. I personally believe that one is often better. But it should lead to a landing page that will earn you some income.
• A call to action. Don’t just assume readers will click your link. Provide a call to action and a reason for clicking.

If you give a clear benefit and an incentive for clicking your link and ensure that you provide real value on the other side of it, article marketing can pay off for you. It all boils down to how effectively you use your resource box.

Use Articles To Think Outside The Resource Box

To be effective at article marketing you’ve got to think outside the box – the resource box, that is.

Too many article marketers spend all their time thinking about getting the visitor to their website, and it shows in their articles. The article tends to be one long advertisement for the author’s services. But before put that resource box on, really put some thought into your articles. That’s where you earn the reader’s trust.

Until you’ve earned that coveted trust there is no sense in asking for a reader to visit your website. You must first establish yourself as an authority in your field. It is likely that you won’t do that with one article. But you certainly won’t do it with one article that reads like a sales message. Take the time to give. Your knowledge. Away.

By focusing on giving instead of getting you prove to article readers that you are someone who cares about their needs. They will trust you more and be willing to listen to what you have to say. Eventually, you might get their business. But trust, and authority, begins outside the resource box. Just like in baseball, batters are made outside the box. In article marketing, authority is established outside the box. The resource box.

How Article Marketing Can Help Your Business

How Can Article Marketing Help Your Online Business?

By Carol Aston

If you have an online business no doubt you have been told over and over again that you must write articles if you are going to succeed on the Internet. So how can article marketing help your business and where do you start?

Article Marketing is a great free advertising resource and will help drive loads of traffic to your website when done correctly and when you use the right article directories. There are absolutely loads of article directories on the Internet today but you will find the best results with those that have a page rank of 7, do not bother with those that have a ranking any lower than 5.

The first thing you need to remember when writing an article is that you cannot advertise in the actual article itself. what you need to do is give good information that is relevant to your business. For instance if you are running a restaurant you could write an article about dining out, as long as the information itself is related to your business, you’re well on your way.

Once you have written your article you have a resource box to fill in, this is where you can advertise, make sure you use your keywords in the anchor text for the the link to your website or even your blog. If you’re not sure how to do this or what to write have a browse through the article directory you are planning to post to and check out their expert authors and top posters, you will soon get the idea.

Another important thing that new authors sometimes forget is filling in their public profile. This can make a big difference and it will help you even more if you upload a photograph of yourself. If you use article marketing to promote your online business and do it regularly and consistently you will soon start to see a difference in the visitors to your website.

Carol Aston runs her own own home business at http://www.affiliatesthatserve.com

You too can have your own Work from Home Business and find out more about Article Marketing and other ways of promoting your business.

Article Source: http://EzineArticles.com/?expert=Carol_Aston

Article marketing can be used for almost any type of business online. Consult an article marketing consultant today.

How Many Times Should You Write Your Resource Box?

You’ve got some great articles, but you find yourself writing your resource box every time you want to submit one to an article directory. It’s really getting old. So why do it?

You really only need to write your resource box once. In fact, why not write three author resource boxes, with slightly different information in each one and with different links? Then each time you write an article that you want to submit to an article directory, you simply choose with author resource box to use. Save your resources boxes in a text file on your hard drive and whenever you’re ready to submit your articles to an article directory you just copy/paste the one you want to use onto the bottom of your article. Simple.

Here’s what you should include in your resource boxes:

• Your name
• Name of your company
• One sentence that sums up the service you want to promote
• A link to your landing page
• (Optional) A second link
• A closing sentence that serves as a call to action (this should have a link in it; preferably your one link or the alternate, and this sentence can be the same sentence as the summary mentioned above)

You really want to use that author resource box to drive traffic to your landing pages. But don’t promote more than one landing page per article. Focus on one landing page per article and use your articles to drive traffic to that landing page.