All Entries Tagged With: "Reputation Management"

How To Use Articles For Reputation Management

Reputation management is one of the up-and-coming niche marketing areas for online marketing. The necessity of it is growing and already important. If you have not put together a reputation management plan then you should seriously consider doing so. It should consist of more than just article marketing, however, article marketing should be a part of your reputation management strategy. Here are your important action steps:

• Set up accounts at as many article directories as you can, including distribution services like iSnare
• Write as many articles as you can and distribute them to the article directories (this should be an ongoing activity)
• Establish a Squidoo account on a particular niche and include information related to that niche; be sure to link to your website and blog from your Squidoo page
• Write original HubPage articles and publish them at HubPages
• Write original articles and submit them to other websites in your niche
• Use Google Knol to establish yourself as an authority on your subject
• Publish your articles on your own blog
• At popular social networking sites where you have an account, publish your articles wherever possible; for instance, Ryze allows you to publish articles and Facebook allows you to set up Facebook Pages

The key to reputation management is to start before you need it. Don’t wait until you have negative information about you online. Constant reputation monitoring and management is key to maintaining a positive image online. Articles can very helpful.

Reputation Management: The Importance
Of A Multi-Tiered Approach

If you Google my name, you’ll find that there are more than 2 million search results for Allen Taylor. In the interest of fairness and full disclosure, I’d like to say that not all of them are me. There are thousands of people in the U.S. with my name. I’m just one of them.

But the interesting thing is that out of 10 page 1 results on Google, four of them are me. The No. 1 listing is my personal poetry blog. As a published poet who has been blogging daily for 11 1/2 months, I’ve got quite a following on this blog and I’ve managed to move it up to No. 1 for my name. Given that my name is a very common name, that’s a pretty good achievement.

In position No. 4 you’ll see our sister site, Blog Content Provider. No surprise since I am the manager of that side of our business.

Two steps down is my profile at EzineArticles, where I am an expert author. Though I do not have as many articles published at EA as I’d like, I’ve got enough there it seems that just by Googling my name you’ll find me there.

Fourthly, all the way down at the bottom of the line, is a link to an Internet radio show where I was interviewed by Belinda Subraman for creating my poetry toolbar.

On the next page you’ll find my StumbleUpon profile.

The Importance Of Reputation Management
I share all of this not to boast of my accomplishments, but to illustrate how important it is to do some reputation management on your name (as well as your corporate brand or small business identity) and to use social networking, article marketing, and blogging as search marketing tools. I use them all every day and you can see the results I get.

Now, will people search for my name? I think maybe some of them will. It depends on what they want to know.

As a published author and poet, potential publishers may want to know a little more about me. They’ll be able to find it easily. If I’m ever unemployed (God forbid) then future employers will want to do a background check on me. Employers are now Googling applicants’ names to see what they can find. Potential clients, too, might have an interest. They’ll want to know just who they are doing business with and if they find something they don’t like, it could be a deal killer. Or how about potential creditors? Hmmm?

All of this is to say that if you have not started your reputation management strategy yet, now is the time. Don’t just approach it from a single mindset. Articles are good; I recommend them. But don’t rely on them alone. Use a multi-tiered approach to SEM and reputation management and monitoring to move your personal name and your company brand to the top of the search results so that you promote yourself in a positive light and keep the reputation killers out of your field. You want to be in control of your own image – no matter what business you are in.

Using Articles For Reputation Management

ABC News is recommeding reputation management with guest author Andy Beal, only Andy doesn’t recommend article marketing. We do.

The reason article marketing is good for helping you manage your reputation online is because you can set up individual profiles in your name at each article directory you want to use. For every profile you set up you can establish a link back to your website. Although, I do agree with Andy’s suggestion to set up profiles in your own name.

People who are out to destroy your reputation online will likely use your name or your company name. That’s why it’s a good idea to have profiles at article directories for one or the other, or both if you can. Then, you want to submit regular articles to the directory so that your name is associated with a positive image as often as possible.

Article Marketing Can Be Your Best Reputation Management Tool

Reputation management is the process of monitoring what people are saying about you and responding to any potential public relations problems before they happen or in a timely manner as they happen. Here at Article Content Provider, we like to engage in what I call preventive reputation management. It’s much better to avoid a problem than it is to deal with one after it has happened. That’s the idea anyway.

Just for the record, I’m not talking about pre-emptive strikes. I’m talking about marketing your business with the end in mind. You should know what perception you want people to have of your business and act that way at all times. Articles can be your best tool for developing that perception.

Many new article marketers think that writing 5 or 10 articles and sending them out to hundreds of article directories at once is a neat trick. All their problems are solved for the rest of their lives. Well, not quite.

Article marketing relies on a persistent strategy of delivering a valuable and positive message that keeps your company in the spotlight and associated with helpful content. You want people to perceive you as an expert in your industry. By writing valuable articles that help them understand your business better and the concepts that you want them to know, you can present yourself as that expert.

One of the most important aspects of article marketing is your author resource box. That’s where you tell your readers all about you. Think through this section carefully. You only have a little bit of space – about 300 characters. You must be concise and tell potential customers why they should visit your website. While your article is the place where you give freely, the author resource box is the place where you ask your readers to “give” back to you. Give them good enough reasons and they won’t let you down.