All Entries Tagged With: "reputation"

Why You Should Use HubPages For Article Marketing

HubPages is a great way to market your business through articles. Unlike traditional article directories, when you publish an article at HubPages you are given a ranking based on several criteria that are important to the HubPages team. They look at traffic of your article, the traffic sources for your articles, the length of your article and uniqueness of the content, the number of thumbs up received from other Hubbers, and the overall HubScore of the author. Take a look at my HubPages profile page and you’ll see that I’ve earned the reputation of “Prodigy” with just three articles.

These are important criteria because they determine your reputation and trust factor at HubPages.

There are plenty of reasons to use HubPages for your article marketing. Besides building a reputation for yourself, HubPages articles are viewed by a lot of traffic. Because a lot of other people are using HubPages, you can build a solid reputation by networking with other Hubbers. But you’ll also build link popularity and inbound links to your website from your articles. Unlike traditional article directories, HubPages does provide link juice and every article is a potential inbound link for your website. And another reason to add to these is the ability to earn income through AdSense from your articles as HubPages has a revenue sharing program with its authors. You can also earn affiliate income through Kontera, Amazon.com, and eBay using HubPages articles.

So how many reasons is that to publish your articles at HubPages? Let’s count them:

1. Build author reputation
2. Increase your link popularity through inbound links
3. Drive additional traffic to your website
4. Earn AdSense income
5. Earn eBay affiliate income
6. Make affiliate income with Amazon.com
7. Use Kontera for additional income opportunities
8. Networking opportunities

If you decide to use HubPages for article marketing, be sure to upload original articles. That will increase your author reputation tremendously. In fact, if you upload the same articles that you send out to article directories, HubPages will penalize you so make sure you are publishing original content.

I would recommend uploading your articles to HubPages first then sending them out to article directories if that is your plan. Though I haven’t tested this, I suspect that you may get a penalty after HubPages discovers your articles later. It may not be as big a penalty, but I think it’s possible that it will happen so you are much better off publishing original content always. But HubPages is a great article marketing opportunity.

The Best Way To Market Through Articles

I was asked recently if I thought article marketing is dead. No, I don’t. But it has changed and will continue to change.

In the print world, if you want to get published then you write an article specifically for one publisher and send that articles to an editor. It is either rejected or used. That way, the publisher gets an original article by a professional writer and the writer can expand his influence. I believe article marketing online is moving in that direction.

What does that mean in terms of link building and traffic building for your website? I think it means a number of things:

• First, the link building aspect of article marketing will still be there, but it will mean fewer links that are more valuable.
• It is also more likely that you can reach more people and get more traffic through this means of article marketing. You can target websites in your niche that are highly trafficked and that have high authority. It will mean greater control over your content, but it will also mean you can build better relationships with people in your niche.
• Your own authority as a recognized expert in your niche will be more easily expanded as well. If you have an article published on a highly trafficked authority site then that will bode well for your reputation.
• The downside is if you are not a good writer or you have a bad reputation then article marketing will be more difficult for you.

None of this is to say that article marketing will die. But many of the article directories that are now online will fall by the wayside, either from disuse or because the owners grew bored and moved on to something else. A few popular directories like EzineArticles, GoArticles, and ArticlesBase will stick around to serve a specific need for e-zine publishers and webmasters who still want a quick way to find valuable articles. While traditional article marketing may diminish in importance over time, it will never die. Change is good; embrace it.

Need a premium article for your targeted article marketing campaign?

Where Should You Send
Article Marketing Traffic?

Article marketing is about building links, traffic, and reputation. If you do those three things well then you’ve got it down pretty good. But what pages on your website should you focus on for links and traffic?

One rule of thumb I like to keep in mind is to send people to the nearest page to where they will actually make a purchase. In other words, get them straight to your landing page with a “Buy Now” button if you can. That takes care of three things:

• It kills buyer frustration before it begins. No one wants to look for the “Buy Now” button. If you send traffic right to where you want it to go without anything in the middle then you are more likely to close sales.
• You build links to your most important pages and that increases their PageRank. Build those inbound links to your most valuable pages because that will make them rise higher in the search engine rankings and you’ll end up getting more organic traffic.
• Builds your credibility. When you make it easier for your customers to buy from you then they will trust you more. They will know that you know how to market your product and will be more likely to trust you and make a purchase.

Article marketing is pretty simple. Build links, trust and credibility, and traffic with carefully places anchor text links in your resource box.