All Entries Tagged With: "publishing"

Press Releases – Social Media – and News Sources

Where do news organizations, editors and writers find the information for their news stories these days? The Internet. There is a lot less leg-work in journalism these days. The Internet provides them with resources that were not possible just a few years ago.

Another impact the Internet has had on offline newspapers and magazines is that it has cut into their profits and they do not have the financial resources they once had.

That means they have to use the Internet to find more sources, opinions and information to add to their news stories.

A lot of people don’t know whether to use blogging, article marketing or press releases to get their information out there so publishers and news organizations and others will help spread the word.

Press Release or Article? Which is right for me? A lot of our clients ask this question. It depends on what you want to achieve. If you are trying to build link popularity, then Article Marketing is the right choice for you.

If you have an event coming up, a new product or project announcement, a new website opening soon, or other newsworthy item to announce, then press releases are the best way to get exposure. A Press release must be news for it to be an effective way to drive traffic to your website.

This video shows how news writers, editors and publishers get their information.

Professional Press Release Writer. As a former Newspaper Publisher, I know how to write creative and effective Press Releases. Again, there must be some news to announce in order for me to write a press release that will get accepted by both online and offline publishers. The more publishers that accept the press release, the more people it will reach. We can help you with ideas that are newsworthy about your website, products, and services.

SEO Press Releases. Our press release writers know how to optimize press releases for your keywords.

100% original text You own all Copyrights to the Press Releases we write for you as a work for hire.

Your name goes on the byline and it is your links go into the body of the press release using optimized anchor text.

American English Our press release writing service is based on using American English.

Press Releases can be delivered in word, .txt, .pdf, or html Format or we submit press releases for you.

No job is too large or too small. We will write press releases for you on a regular schedule or just write one press release when you need it.

Distribution We use PRWeb.com for distribution. You can do this through them or your choice of other press release distribution services or we can handle everything for you. Through PRWeb.com and others, the amount you are willing to spend on distribution affects the amount of exposure you get. We can help you with choosing the right options for your business. Many Press releases can also be picked up by Google News and Yahoo News as well as other media websites.

Use this form or call 786-317-8774 for a free quote. We will answer you as soon as we receive your request.

Can You Submit Articles Directly To The Publisher?

Yes! In fact, I recommend it.

There are two generally accepted methods of marketing through articles: Mass distribution and direct submission. With the mass distribution method you write an article and submit it through multiple article directories, hoping that publishers will find it and use it. With the direct submission method you identify publishers that you hope will publish your article and submit it directly to them for their acceptance or rejection.

The best way to go about finding publishers to submit your articles to directly is to search for blogs and websites within your niche. When you find one that you like, add it to your list. Maintain your list in a text document or Excel spreadsheet. I prefer spreadsheets because you can list the dates you submit your articles and if they are rejected then you can just send the article out to another publisher immediately. Keeping your spreadsheet updated with acceptance and rejection dates per article is essential so that you can track how your articles are received and how effective they are in your marketing.

This method works well when you have a good list of potential websites that might publish your articles. You can theoretically have an article published at each website or blog on any given day. For instance, if you have 20 publishers on your list and you’ve written 20 articles that you’d like placed, you can send a different article to a different publisher on the same day. If they all are accepted then you’ve got 20 inbound links coming from high quality, relevant sites within your niche, not to mention the traffic that can come from those articles.

Direct submissions is a very useful and effective method of article marketing. We highly recommend it.

Interviewing As Article Marketing

People love interviews. Especially celebrity interviews. If you have any ability at all to carry on a conversation, all you have to do is contact a celebrity in your field and conduct an interview. Then publish that interview on your blog and as an article in your favorite article directories.

Carl Ocab, the most famous child blogger online, recently conducted a Twitterview – that’s an interview on Twitter. Twitter makes access to celebrities so much easier. All you have to do is find the celebs in your industry and follow them. Retweet their tweets. Respond to their tweets. And connect with them online. When the time is right, send a polite DM and ask for an interview. You can conduct the interview over Twitter like Carl Ocab did or do it through e-mail. Whatever works for you.

The next step, after conducting the interview, is to blog about it. Post the interview on your blog. That will get you immediate attention for your exclusive celebrity interview.

Next, take your interview and turn it into a 300-500 word article. In most cases you can run the interview just as it is. But I’d recommend writing a paragraph introduction that is unique to the article along with another paragraph summary at the end – again, the summary should be unique to the article. Then submit that article to about 10 article directories.

The benefit here is other publishers get access to your exclusive interview to use on their web properties. Since people love interviews with celebrities, you should have no problem getting it picked up by several publishers who will send a link back to you. There will be no duplicate content issues since you are distributing the interview through article directories, but you published it first on your blog so if there was any issue then Google knows that you were the first. All you’re looking for is the link value in re-publishing.

Article marketing allows you to give other publishers an opportunity to repurpose your original content according to your rules. It works like a charm.

My recommendation to Carl Ocab: Repurpose the Twitterview as an article and distribute it through article directories.

Your First Published Article

When it comes to article marketing, a journey of a thousand miles begins with a single step. That first step is your first article. It doesn’t have to be perfect. It just has to be published.

While you want every article you write to have a certain level of quality attached to it, don’t delay the process until you understand it completely or you are confident you will do it right. If you do then you may never start marketing yourself through articles. Rather, learn as you go and improve the process as you learn more and more about how it works. That’s what all the successful article marketers did and that’s what successful people in every endeavor do.

Success is not something you can force to happen. It is something you can plan for and you should. But it only comes to those who take action. So take action and write your first article today.

5 Prospective Publishers For Your Articles

When it comes to article marketing, you have to have publishers. Your target market for any article you write should be at least one of these five types of publishers. If you make them happy then they will publish your articles and you’ll see more traffic to your website:

1. E-zine / Newsletter Publishers – E-zine and newsletter publishers are constantly on the prowl for new content. By publishing your articles online in article directories you may your articles available to these publishers on a full-time basis. The more e-zines and newsletters that publish your articles, the more traffic you can expect to your website.
2. Webmasters – Even website owners with static websites look for articles to publish on their sites and the more of your articles they publish the more links you’ll get back to your website and the more traffic you’ll get.
3. Bloggers – Bloggers use articles too. I’ve had more of my articles picked up by bloggers than by any other type of web publisher. Again, this translates into links and traffic.
4. Forum Moderators - Some forum moderators will prowl the article directories for articles that will benefit their forum members. You’ll get more links and traffic when your articles are published in forums.
5. Off Line Publishers - Yes, even offline publishers will use your articles and give you credit. While you don’t get the link juice you get from online publishers, you will get your URL published and print readers do visit websites. That’s more traffic for you.

Learn more about article marketing from a pro who has been there.