All Entries Tagged With: "ppc"

Is Article Marketing Better Than PPC?

This is a good question, but I’m not sure this article marketer answers it adequately. Of course, being an article marketer, I’m partial to article marketing, but that doesn’t mean that PPC doesn’t have any value. Here are my responses to the comments he makes in this article:

Article Marketing Vs PPC – Which is Better?

By Arunraj V.S

Article marketing is unarguably, the cheapest and the best way to market your online business effectively. They say talent is of no use unless your market it. No matter how good you write, no matter your master in the subject, you will get very less visitors to your site, unless you do article marketing.

First off, this guy writes like he used a voting machine to create his article. The grammar is awful. But to address his point, article marketing is inexpensive but is it “the cheapest” way to market your business effectively? That depends.

There are article writers out there that will charge you $2 per article to write. But I wouldn’t use them. You get what you pay for, and you are likely to get articles with bad grammar and syntax in them like the one I’m using in this blog post. Even if you do your own article marketing, there is a price. Your time is one cost. But you may also not do the most effective article marketing on your own. Sometimes it is best to let the experts do what they do best so that you reap the maximum results.

There are well known article directories online like EzineArticles, goarticles, searchwarp.com etc, which guarantees broad readership for your articles. Compared to PPC or pay per click advertising which can burn a hole in the pocket, article marketing is an equally effective means of advertising and a free one at that too. In PPC, you have to work a daily budget and make advertisments that will trigger in search pages and content pages. It is a laborious task which also costs a lot, something beyond the reach of a common man.

PPC doesn’t have to be expensive. There are controls, such as a daily and monthly budget so that you don’t lose control. And, yes, there are things you have to do to run a successful campaign, but keep in mind that PPC and articles can reach two important markets for your product or service. You may reach people with PPC that you won’t reach with articles, and vice-versa. Rather than use an either/or approach, why not use both strategies to target your market and achieve higher ROIs?

It is better to go for article marketing where you can get the same amount of exposure, backlinks and readership to your article at zero cost. Also in article marketing, you are giving something of value or substance for a person to read through rather than a mechanical ad which seems machine generated. Article marketing is making the right use of the keywords in your content so that when one uses those keywords, he or she lands up directly at your article in the article directory.

I concur with all of this, but as noted above, PPC can drive traffic to your website and targeted traffic is the name of the game.

Through article directories, you can also get effective backlinks. When you send your articles to major article directories, you can back links which increases the page rank or popularity of your blog or website. Also unlike PPC, article marketing is more permanent and long term. You can still make money from an article of yours five years after you have published it. That is the magic of article marketing.

Here is Auto Submit Article Machine

Article Source: http://EzineArticles.com/?expert=Arunraj_V.S.

This is all true and marks the real purpose and advantage of article marketing. PPC cannot deliver back links to your website. Articles can. And those benefits are long term. Still, I like PPC as a short term strategy. I also like article marketing as a long term strategy.

Free Marketing Should Come Before Paid Clicks

I believe that when you are entering a new market you should start out with article marketing. If you have to write good articles about a topic or subject, you have to do research. The research you do will help you find pay per click ad space that is empty and you will be the only one advertising in that space.

It always blows my mind the number of webmasters who start a website and immediately go to pay-per-click advertising or other paid advertising methods before exhausting the free marketing alternatives available to them. It’s not that I have anything against pay-per-click. I don’t. I just believe in getting for free everything you can before paying good money out of the pocket.

Article marketing works. That’s why people use it. And there are so many free methods of marketing online that it just doesn’t make sense to throw money out the door on PPC until you’ve exhausted them. Here are some free online marketing methods you should use before resorting to pay-per-click:

• Article Marketing
• Blogging
• Social Bookmarking
• Podcasting
• Video Marketing
• SEO
• Forum Posting

Naturally, not every one of these methods are for everyone, but everyone can pick out two or three of these methods to employ before spending money on PPC. You should at the very least incorporate good SEO, article marketing, and blogging into your marketing strategy before you spend a dime on PPC. After you’ve been successful in these free marketing methods then you can go full force with your pay-per-click marketing. When you do start paying for clicks, your effectiveness will be a lot greater as a result of your success with the free marketing methods.

Learn more about article marketing.