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In your Adwords Dashboard, you have always had the option to make decisions like whether or not to let “Do no Evil” Google decide which ads to run most or do that yourself and whether to let “Do no Evil” Google decide what you should bid on your keywords or do it yourself. All that is changing now. If you have your adwords campaign set to rotate ads more evenly, there is no change according to “Do no Evil” Google. The following is the announcement I found when logging into my Adwords account today;
Optimizing ads for conversions in existing campaigns
Defaulting your ad rotation to optimize for conversions
In late February 2012, we will migrate the “ad rotation” setting for your campaigns using Conversion Optimizer or Enhanced CPC from “Optimize for clicks” to “Optimize for conversions.”
Advertisers using Conversion Optimizer or Enhanced CPC are focused on conversions and CPA (cost-per-acquisition). We are making this change to better align your campaign settings with your conversion goals. In fact, our studies have shown that campaigns moving from “Optimize for clicks” to “Optimize for conversions” see a 5% increase in conversions on average.
Although we believe this change will deliver better results for most advertisers, you can opt out of this change before February 14th, 2012. To opt out, please submit your AdWords CID.
Note: Campaigns using Conversion Optimizer or Enhanced CPC with “ad rotation” set to “Rotate: Show ads more evenly” will remain unchanged.
The opt out page says; Google AdWords currently offers two choices for optimized ad serving: “Optimize for clicks” and “Optimize for conversions.” In order to increase the effectiveness of Conversion Optimizer and Enhanced CPC in bringing more conversions to advertisers, campaigns who have selected “Optimize for clicks” will be automatically opted into “Optimize for conversions” if they are currently using Conversion Optimizer or Enhanced CPC. This change will be made in February 2012, so we are asking for all opt-out requests to be made by February 14, 2012.Submitting this form will allow you to indicate that you do NOT want your Conversion Optimizer and Enhanced CPC campaigns being opted into “Optimize for conversions.” Please note that you can adjust your ad serving settings at any time within AdWords; this form will only remove your account from the one-time change in February 2012.
My own response in the form;
I want to opt out for all of my current and future websites. Is there a way to set my account to never use automatic optimize for clicks option?
I don’t want this automatic setting for my clients either. So how do I make sure of that as well?
I do not like the idea of Google telling me what to spend on my ads. Giving the choice to “opt in” to a program is standard on the web, not offering to let us “opt out” with a limited time option to do so. If I subscribe all of Google’s employees to my newsletter and send them all an email giving them the option to opt out if they do so by a certain date, otherwise they will be subscribed to my newsletter for life, you would object to that.
In addition to that, in the space on this form that says “advertiser website” it states you can list multiple websites separated by commas. That doesn’t work. When you hit submit, it asks for a valid value in that form. You guys could at least check the form before you make advertisers opt out of your mandatory automatic settings.
I want all of the following websites opted out of “optimize for clicks”
{Insert domain names here}
In addition to those domains, how do I continue to have the option to opt out for all domains I own or manage for clients?
I didn’t get an email notification they were doing this. If I hadn’t logged in, I wouldn’t have known about it. So if someone hasn’t logged in to their adwords account for awhile, they won’t know either? Have you checked your adwords account lately?
Here is Google’s video to sell you on doing everything the “Do no Evil” Google way
I believe that when you are entering a new market you should start out with article marketing. If you have to write good articles about a topic or subject, you have to do research. The research you do will help you find pay per click ad space that is empty and you will be the only one advertising in that space.
It always blows my mind the number of webmasters who start a website and immediately go to pay-per-click advertising or other paid advertising methods before exhausting the free marketing alternatives available to them. It’s not that I have anything against pay-per-click. I don’t. I just believe in getting for free everything you can before paying good money out of the pocket.
Article marketing works. That’s why people use it. And there are so many free methods of marketing online that it just doesn’t make sense to throw money out the door on PPC until you’ve exhausted them. Here are some free online marketing methods you should use before resorting to pay-per-click:
Article Marketing
Blogging
Social Bookmarking
Podcasting
Video Marketing
SEO
Forum Posting
Naturally, not every one of these methods are for everyone, but everyone can pick out two or three of these methods to employ before spending money on PPC. You should at the very least incorporate good SEO, article marketing, and blogging into your marketing strategy before you spend a dime on PPC. After you’ve been successful in these free marketing methods then you can go full force with your pay-per-click marketing. When you do start paying for clicks, your effectiveness will be a lot greater as a result of your success with the free marketing methods.
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