All Entries Tagged With: "optimization"

Can You Optimize One Article For Multiple Keywords?

The question arises from time to time, “Can you optimize one article for multiple keywords?” The answer, of course, is yes. You can.

But understand that you are better off optimizing your articles for two keywords and no more. You don’t want your articles watered down with useless keywords. At some point you’ll run into a diseconomies of scale on optimization.

We recommend you choose a primary keyword and a secondary keyword. Make sure that your primary keyword appears first in your article title and your article. Also make sure that it appears more often. But do include your secondary keyword in the article title and article body. This technique will give you plenty of optimization fire power as the search engines now use semantic technology, which looks at context to determine important keywords. When you offer two specific keyword phrases then you are telling the search engines that you have important information about a specific niche. This is a powerful way to market yourself through articles.

Keyword Management – How To Improve Your Articles With Fewer Keywords

Keywords, keywords, keywords. Everyone knows what they are, but very few article marketers really know how to make them work. You don’t want to stuff your articles with keywords. Too many article writers are doing that. Instead, you want to stuff your articles with great content and pepper that content with the rose doses of keywords.

What’s that mean exactly?

There’s no optimal keyword density. Let’s just shatter that myth right now. There are good articles and there are lousy articles. Most articles online today are lousy. But just a little bit of work can turn most of those lousy articles into good ones. But how?

First, stop putting your keyword into every sentence. That doesn’t help. If you can’t write a good article without keywords then you’ll write a good one with keywords. The most important thing for any article you write is for it to be a good article with valuable content aimed at your target market. Keywords are there for optimal performance in the search engines.

I’m not saying don’t include keywords at all. I’m saying use them sparingly, but aggressively. Make sure every instance of your keyword counts. Instead of using your exact keyword phrase every time you plop one down, alter it just a little so that you give a variation on the keyword. The search engines will still recognize it as a keyword and your human readers will enjoy the article more. It’s called semantic language optimization, or semantic search metrics. Whatever you call it, it works.

4 Ways To Make The Best Use Of Your Articles

This is what we’ve been teaching for years:

4 Easy Ways You Can Optimize Your Written Articles Besides Article Directories

By Kelvin Lee

Do you know that they are so many things you can do with your articles to drive you traffic?

Do you know that your articles are the most original content provided by you and only you?

Is your articles resting in your computer now after they are submitted to various article directories? (I bet it is for most of you)

Why don’t you put them to best use if it is your most original content created through your hardwork.

Here are the 4 Ways you can optimize the use of your articles

1) Small Reports: You can in fact select some of your articles that are related and compile them into small reports that can be given away to your prospects if they opt-in to your list. All you have to do is to create some links in your report and it will boost your website traffic like crazy.

2) Newsletter: You can also add your articles into your autoresponder as newsletter for your subscribers as it can provide them with great value and eventually build credibility for you.

3) Blog Post: You can use your articles as blog post and then submit your post to social networking site like digg.com to get more exposure. Do not worry, your blog is not going to be penalized by Google for posting articles that you have submitted to article directories.

4) Your product promotion tools: You can use some of your articles as your product promotional tools for your affiliates. You can instruct your affiliates to add one or two of your articles into their autoresponder and send to their list with their affiliate link on. This can in turn help your affiliate boost their sales.

These is what I usually do to my articles after I have submitted them to the article directories and I think you should do the same.

Now put this into practice and you will see the result soon.

Kelvin Lee is the founder of Internet Success Hub and Internet Product Review Club, a platform that provides informative help for internet marketers of all levels. For more Internet Marketing Strategies, audio mini courses as well as internet product reviews, visit us today.

Article Source: http://EzineArticles.com/?expert=Kelvin_Lee

Why wait to get started on your article marketing campaign? Drive traffic to your website with well-written articles that are optimized for your keywords.

Is Keyword Research Necessary For Article Marketing?

Do you really need to do keyword research to conduct proper article marketing? It depends. Do you want your article marketing to succeed?

If you already have a list of keywords for which your website has been optimized you may not need to do additional keyword research, especially if you are writing your first batch of articles. What is important is that you marry up the keywords for your articles to the proper landing page that you intend to promote through them. Optimize each article around a specific keyword or keyword phrase then include that phrase as anchor text at least once in your author resource box and link it to the landing page. You should do that for every article in your marketing campaign.

But what if you are on your second or third phase of article marketing and you’ve gone through all of your keywords? Then you might need to do some fresh keyword research. Keep in mind that search behavior changes over time. Key phrases are searched often today may not be the same phrases searched for six months from now. It’s important that you use the latest data on keyword research and search behavior or you could be writing articles that are outdated and irrelevant. When you write articles based on the latest trends in search behavior you’ll make your articles more relevant and targeted toward the type of consumer that you want to reach. Just be sure to marry up the most appropriate key phrases in your article with the keywords used in your landing pages. You don’t have to rewrite your landing pages, but relevance means search behavior relevance as much as it does optimization relevance. Keep both in mind for the best article marketing strategy for your campaign.

Press Release Writing And Article Writing Have A Lot In Common

Press release writing and article writing have a lot in common. You can actually get a lot of short term benefit out of press release writing, if you do it right. When you sit down to write your press release, think about what you want to get out of it. Who is your press release targeted to and what is it promoting? You’ll have to do some keyword research to find out what the best keywords are for promoting the event that you want to promote. Don’t skip this step because it’s one of the most important parts of the writing process.

Just as you would optimize an article for maximum marketing effectiveness, you also want to optimize your online press release. It isn’t enough to just write a press release that markets your event. It must be optimized. Remember, people will find your press release in one of two ways – they’ll either conduct a keyword search and pull up your press release based on the keywords that you use, or they’ll find it through a topical search on the press release distribution website. Either way, your press release will need to use the proper keywords to be found.

Today’s press releases are not so cut and dry as writing it down and sending it to the newspaper or TV station of choice. You really want to make sure you target your release to the right people. Otherwise, you’ll just be sending words into a vacuum.