All Entries Tagged With: "optimization"
Is Optimizing Web Content The Same As Optimizing A Press Release?
Many business owners think that the process of optimizing a press release is the same process of optimizing a website. While there are some similarities, there are some differences as well.
Press releases, for instance, don’t need meta data. That is, unless you are also going to use them as website content. In other words, if you are going to write a press release and turn it into a page on your website then you should write meta tags for it. But if your press release is going to be submitted to press release directories then the meta tags will often be written by the directory managers. You won’t have to worry about it.
Also, with website content, design is very important for a page to look good and optimization is wrapped up in the design as much as in the content. With press releases, design is not so much a concern. But you might add additional elements like videos, photos, and other graphics. You might have to include those in your optimization efforts.
Both press releases and web pages need some level of optimization. How you go about it is slightly different for each, however.
Article Title Optimization
There are three really important things to consider for writing article titles:
- Getting the reader’s interest
- Search engine optimization
- Keeping it short
None of these are more important than the others. They are all important. You must get your reader’s attention or they won’t read your article and visit your website. Use words that will spark a reaction. Trigger words, I call them. These are words that convey an emotion and elicit a response from your reader. Promise a benefit that you deliver on in your article.
SEO, or search engine optimization, is really simple for article titles. Use your keyword in the first three words of your article. That’s about it.
Keep it short. Don’t just write your keyword and stop there. An article titled “Basket Weaving” isn’t going to attract any readers. What about basket weaving? You have to tell your reader why reading your article is important. Remember Rule No. 1?
The key to keeping your article short is to focus on SEO and reader interest in as few words as possible. Tell your reader why he should read your article, make it optimized for search engines, and keep it short. If you can do all three then you can write good article titles.
Why Your Articles Suck And No One Reads Them
Mack Collier writes a pretty decent blog. But he’s no Brian Clark.
Of course, neither am I. But I do agree with Brian (and now Mark) that an article title can make or break your traffic numbers as well as your credibility. Mark wrote in his blog that one simple change in his blog title increased his blog readership tremendously – and the best part is that blog post title isn’t even well optimized!
There are really two things that you have to think about when crafting your article title: Optimization and Impact. But which is the greater of the two? Personally, I think impact. Let’s boil it down.
Article A is well optimized to the hilt. It achieves the highest search rankings possible, but the title sucks. No one clicks the link to read the article. Why? Because it doesn’t capture their attention. Sorry, you fail big time.
Now article B, on the other hand, does not use your keyword in the title at all, but boy did you put some punch in that title. It can’t be found in the search engines anywhere, but Joe E-zine Editor went scouring the article directories for an article on the very topic that you wrote about. He noticed your title and just had to read it. He published the article in his e-zine because you wrote a great title and an awesome article. Jack the Reader reads the article in Joe’s e-zine, published on the Web as an HTML document, and he Stumbles it, Diggs it, and Twitters it. Within two hours now you’ve had thousands of people reading your article and Digging it. All because you wrote a kick ass title.
Trust me, your article title means everything.
How Articles Makes One Client Thousands Of Dollars Every Month
If you’ve ever heard of a microsite then you know it consists of one page of highly-optimized keyword-rich content. You can create a microsite about the size of one article: 500-700 words. In that article you use your keyword 5-7 times, ensuring that it appears once in the article title. Then you build a web page with that article.
Make sure you end the article with a strong call to action. And be sure to order hundreds of articles at one time, each article focusing on one keyword related to your niche.
The idea is to dominate a niche with microsites for a short period of time. Since there is no time spent on link building, the articles rise in the search engines for a short time then fall. But during their short stay at the top of the search engine rankings they attract enough traffic to make them profitable. This works because a certain percentage of the traffic will predictably click on the call to action and that makes my client money.
Articles are a great way to make money online. You just have to have a targeted approach.
Article Optimization Is Not About Keyword Density
This article is worth publishing for one reason only:
The author doesn’t encourage you to count your keywords.
Affiliate Marketing Articles – 4 Tips to Success
By Bryan Supe
Article marketing has become very popular and it is also known as “bum marketing”. Tons of affiliates use articles to promote products but very few know exactly how to get this to work properly. This article will show you the necessary steps you need to be successful with article marketing.
1. Use targeted keywords
You must do your keyword research in order to know what to write about. If your article does not include keywords that people actually use then you will never get anyone to read your article.
This seems obvious, but for example, if you are promoting an ebook that is about weight loss then you want to include this in the title of your article and in the article as well. Make sure to do your keyword research to find out which keywords are worth writing articles for.
2. Keyword density
Don’t overdo it. Don’t just repeat your keyword several times in your article, make sure your article reads naturally. If you use the keyword too often then the search engines will see it as spam and never give you any visitors.
3. Content
You need to keep the attention of your readers. Don’t bore them. A good piece of advice is to use lists. See how I have it “4 Tips To Success”. This will often attract people to click your article.
It takes some practice, but you need to leave your readers wanting more. Offer them a tip in the article that is useful and they will want to read more.
4. Resource box – vital
This is so important. Make sure you have a resource box that gives a link to your website or capture page for more information. You want them to click on your link so you need to entice them to do so.
People have been raving about this free report on affiliate marketing.
For a limited time, you can download this FREE report “Secrets of Affiliate Marketing” which reveals amazing online marketing strategies you can use to make huge profits.
Also, check out Bryan’s Online Marketing Blog for the latest tips and tricks about making money online.
Article Source: http://EzineArticles.com/?expert=Bryan_Supe
Too many people are passing off inaccurate information about article marketing, but this article nails it on the head. To be most effective, you should use targeted keywords and just focus on writing useful, valuable content. Don’t count keywords. Keyword density is not that important. You want enough keywords to let the search engine know what the article is about and you want it optimize enough that it will rank, but understanding that optimization isn’t about how many keywords you have. Rather, it is about where your keywords are placed and how valuable your content is.
If you want highly optimized keywords with valuable content that attract readers to your website – targeted traffic – then check out Article Content Provider today.
