All Entries Tagged With: "niche"
5 Niche Article Directories For The Committed Article Marketer
Anyone who has done any marketing at all knows that targeted marketing achieves the best results. If you do article marketing then you may have been led to believe that all the article directories are general directories, but it’s not true. Here are 5 niche article directories that you can use if you fit into one of these niches.
- Real Estate – The Real Estate Article Directory (http://realestatearticledirectory.com/) is a great place to submit your articles related to real estate and related topics.
- Travel – Articles Abroad (http://articlesabroad.com/articles/) serves the travel industry very well. If you have articles related to travel, world languages, real estate, or the environment then this is the place to submit them.
- Arts & Crafts – If you’re a crafter or an artisan and you write articles about your craft the Art & Craft Article Directory (http://www.artsandcraftsnet.ca/articledirectory/) is the place to be.
- Internet Marketing – Do you do any Internet marketing? Any at all? If you are involved in pay-per-click advertising, blogging, article marketing, AdSense publishing, domaining, link building, podcasting, or any of various other Internet marketing categories then the Internet Marketing Article Directory (http://www.internet-article-directory.com/) is the perfect place to publish your articles.
- Computers – The topic of computers is a broad category, but it encompasses a very important niche. The Computer Article Directory (http://www.computerarticledirectory.com/) fills that niche very well. If your expertise has anything to do with Internet security, computer business opportunities, hardware or software issues, operating systems, search engines, web browsers, or any of various other categories related to computers then this is your article directory.
Do you know of any other niche article directories? Which ones do you use?
Can Articles Be Used For
Non-Targeted Marketing?
Blog Content Provider wrote a post today about using your blog to blog outside of your niche and engaging in a little untargeted marketing. Can you do the same thing with articles?
Generally, no. Articles are the perfect targeted marketing tool, but I wouldn’t recommend you use them for untargeted marketing. The very nature of article marketing is to use it as a targeted marketing tool.
The reasoning behind this is very simple. Articles rely on the use of keywords to achieve high search engine rankings. Based on those keywords you’ll attract the target audience you want to reach. You then drive them to your website with links in your author bio. If you write about non-niche topics then you’ll attract people looking for information on whatever it is you are writing about. They won’t be interested in your niche. You’ll essentially be wasting your time.
A blog is different, though. With an article, it’s a one-time shot. An article is one page and one topic. A blog can attract people in a non-niche area to read what you have to say in a few words then, if you interest them, they may stick around to read another blog post. Either they’re interested in your niche or not. If not then they’ll leave an no harm is done. They at least got a good read on one post while they were there. But if your blog actually covers a topic that they do have an interest in then they could stick around to read more blog posts or subscribe to your blog. They’re already on your website. Since articles are found somewhere other than your website, there is no incentive to visit your site if it’s about something other than what your article is about. You’ll waste your time and your readers’ time.
Learn more about article marketing from an article marketing consultant.
The One Thing Most Article Marketers Miss
The single most important thing to remember about article marketing, and the one thing most article marketers aren’t doing, is to provide valuable, unique actionable information in every article your write.
That bears repeating:
provide valuable, unique actionable information in every article your write
When you provide information in your articles that people can’t find anywhere else, where you drill down deep and give your readers explicit information that they can use right now, today, in their businesses and in their lives then you’ll be successful with article marketing.
Your information must contain these three characteristics:
- Relevance to your niche – If you write outside of your niche then don’t expect your articles to be read or published. The point is to get published so you can drive traffic to your website. Writing off topic won’t make you an authority in the niche market you are trying to reach.
- Authority – You must present yourself as an authority on your subject without looking as if you are patting yourself on the back. The way you do that is by writing about your topic intensely, with passion, and accurately on a level that your competitors are not able to reach.
- Search-engine optimized – The better you are at optimizing your articles the more likely you will be to get them published.
When you become a recognized authority in your niche because you are able to reach your market through articles then you’ll be well ahead of your competition.
Article Marketing: 3 Types Of Promo Articles That Aren’t Promo Articles
Articles are a great way to market your business. They have been for a long time. Here are three ways you can promote your business without promoting it:
- Write an article on the latest trend within your industry. Make it informational, but don’t tell everything you know. Keep it short, to about 500-700 words, but tell why the trend is important to your target audience.
- Highlight an essential benefit of your service. Don’t write like you are trying to sell your service. Write like you are informing your target audience of a benefit of a certain service. In your author resource box, give them an opportunity to contact you about your service.
- Define a topic. Discuss a particular topic within your niche that a lot of people don’t know about. Be informative, but not salesy.
Article marketing works. But you have to do it long term.
