All Entries Tagged With: "newsletter"

Article Marketing Through Newsletters

Just like writing articles exclusively for websites that you admire, you can write exclusive content for newsletters too. In fact, there is no better way to advertise your business than through newsletters. E-mail marketing is still the No. 1 Internet marketing tool in the world. Why? Because almost everyone has e-mail by now. Even people who do not spend 10 hours online in any given week have an e-mail account, and they will sign up to receive by e-mail a newsletter that produces content within their area of interest.

If you have an interest in marketing your business through newsletters you should consider article marketing. Here’s how you do it:

• Write an article between 300-500 words (some newsletters will accept articles up to 700 words, but shorter is better)
• Optimize your article well for one keyword
• Find a newsletter that services your niche and send your article to the editor of that newsletter asking if he’ll publish it
• If rejected, target your article to another newsletter within your niche
• Keep sending out the article to one newsletter editor at a time until it is accepted for publication
• IMPORTANT NOTE: Make sure that you give each newsletter editor ample time to make a decision; usually, 3-6 weeks is enough.

Article marketing is still one of the best ways to promote any business. Writing exclusive article content for a newsletter within your niche is a powerful way to market your business.

The Content Letter Is Looking
For A Few Good Readers

Get free weekly tips and an inroad to every blog in the Content Provider family. Subscribe to The Content Letter weekly newsletter. Every week we provide three articles from three of our blogs – Article Content Provider’s Article Marketing Blog, Blog Content Provider’s Blog Marketing Blog, and the SEO Service Provider Blog. We also occasionally invite guest author’s to contribute and as we grow we will include articles from other websites in our family. We currently have more than 20 niche sites planned that will be added to the family and most of them will have blogs as well.

To subscribe to The Content Letter, click here and enter your e-mail address in the opt-in box just below the header at the top of the page.

The Content Letter: Why We Use A Double Opt-In Process

Browsing through Constant Contact’s back end for our company newsletter, The Content Letter, I recently discovered that we have 23 unconfirmed e-mail addresses. These are e-mail addresses for people who have attempted to opt-in to our newsletter, but for one reason or another did not click the link in the confirmation e-mail that was sent in order to activate their submission.

There are several reasons why this could have happened. The e-mail could have landed in the person’s junk mail and they haven’t seen it, or they may have just forgotten about it and never clicked the link. I have done this several times myself after signing up for a newsletter that I thought I wanted. Some of them may have changed their minds after signing up for the newsletter. And, of course, some of them are likely spammers.

Spammers sign up for e-mail newsletters hoping to find an easy doorway into becoming a weed in someone’s rose garden. That’s why I like double opt-in lists. The individual has to confirm their subscription and spammers aren’t likely to do that simply because it takes up more of their time than an e-mail address is worth. All they really want to do is to get the e-mail address of the person sending the newsletter so that they can reply to an issue with their own spam. If they sign up for thousands of newsletters a day with that intention and only a handful of them are double opt-in newsletters then they have a low pay out in time commitment. That’s why we have opted to use the double opt-in process. It cuts down on spam.

If you have signed up for The Content Letter any time between mid-December and now and have not received an issue, it may be because you have not confirmed your e-mail address. Please search your junk mail folder and click the confirmation link. Otherwise, we will be cleaning out unconfirmed list and will delete all unconfirmed e-mails. We’ll give you one week. After that, you’ll have to opt in again.

If you are not receiving The Content Letter at this time, I encourage you to sign up for our newsletter by entering your name and e-mail address in the opt-in box in the top right corner of this blog.

How A Newsletter Can Drive Traffic To Your Website Or Blog And Make You An Expert

Blog Content Provider has spent the last couple of days discussing the benefits of a blog promotion newsletter. Actually, a newsletter can do more than promote your blog. It can promote your entire business.

In addition to pointing your newsletter readers to your daily blog posts, you can also share with them your insights into your niche with articles that enlighten them on the benefits of your business. You can send them to your website with carefully targeted links from your newsletter, designed to increase traffic to specific pages of your website that you want your newsletter readers to pay attention to. Articles can go a long way to make that happen.

Your newsletter articles do not all have to be written by you. They can be written by guest authors, picked up from article directories, even borrowed from blog posts of related websites (as long as you have permission and give proper attribution). One thing is certain, however. Newsletters are not dead. They are a viable way to promote your business, your website, your blog, and your expert articles.

Newsletter Articles Revisited

When it comes to article marketing, directory submissions are not the only game in town. For sure, you can submit your articles through iSnare or one of the many article directories online. In fact, you can submit to several directories and you’ll be doing yourself well. But that’s not all you can do.

If you have a company newsletter, you might publish your article first in your newsletter. One thing I like to do is publish the article on my website then run a summary or the first paragraph of the article in my newsletter with a jump to the web page where the article sits. I do this to drive traffic to that page and if you run Google AdSense on your articles pages then you have a monetization plan for that content. After a couple of weeks you can submit that article to the articles directories and start circulating it online.

Publishing your articles first gives you a couple of advantages. First, you claim first publication rights. By waiting a couple of weeks before submitting the article elsewhere, you ensure that the search engines have ample time to crawl your website and give you credit for the article. It’s not that you’re worried about duplicate content. That’s not the issue. You are really ensuring that a higher PR site or a site with more authority doesn’t rank higher in the search engines for your content. That can make a big difference where traffic patterns is concerned.

Another advantage that gives you is credibility. By publishing your content first, you are essentially saying to all the other publishers that your content is good enough to publish. If you don’t publish your own articles, why should they?