All Entries Tagged With: "information"

Articles Vs. Website Content: Information Vs. Sales

Articles are information. Website content is sales. Many webmasters aren’t quite sure about this distinction. I often here new webmasters refer to website content as articles. But articles and website content serve different functions. There is one exception to this, however. If your website is an information publishing website and you rely on AdSense ads and other display advertising as your sole or primary revenue source then you can view your website content as articles. Otherwise, there’s a world of difference.

Most service companies have websites that sell their services. Companies that have products for sell use a website to sell product. You can have articles on your website, sure, but be sure to make a distinction between your articles, which are meant to convey useful information to your target audience, and your website content, which is meant to close sales. Is your website closing sales? Maybe it’s because you need to stop thinking about your content as articles.