All Entries Tagged With: "inbound links"

Use Articles To Achieve Link Diversity

Link diversity is one of the most important concepts to consider as a webmaster. But what is it?

Here’s a quick, down and dirty definition of link diversity -

The acquisition of links from a variety of sources including directories, social bookmarking sites, social networking, blogs, and static websites both from within and outside of your niche and at varying levels of authority.

Essentially what this means is that all of your inbound links do not come from the same source. Rather, they come from a variety of sources.

Articles can help you achieve link diversity by putting your high quality content in front of the eyes of publishers who are looking for articles like yours to publish. The more articles you have to choose from and the higher the quality of those articles the more likely you are to have them published by other Web publishers. Ideally, you want those articles to be published by as many publishers who will select them.

Some webmasters look only to sites with a high PageRank for their inbound links. That’s fine if you realize that you’ll get fewer inbound links by doing that. Having links at low PR sites is not hurtful and some of those links over time could turn into links fronm highly authoritative sites. Since they will be aged links they will be of higher value. So don’t discount those low PR sites. They can be valuable.

If you are in real estate and you use article marketing you can submit an article to a site like Realty and Real Estate Information and get a back link to your website. If you are a publisher of real estate articles you can use those types of mass distribution articles on your website or in your newsletter. For more information about article marketing, contact Article Content Provider.

Can Articles Build Inbound Links?

One of the best ways to build inbound links to your website is with articles. In fact, article writing was one of the first ways that savvy Internet marketers used to build inbound links. Many article marketers are still relying on well-written articles for this purpose. Why not you?

Articles build inbound links in a natural, unforced way. It isn’t instant or mechanical, but it happens. There is no automated way of building inbound links that works as well as good article marketing and that’s why we’re still in business.

The best way to approach article marketing for link building purposes is to write a number of articles every day. If you can write and publish 10 articles a day then you can drive traffic to your website and close sales. If you can’t do 10 a day then do 5, or do 1. But do something. The idea is to be consistent with your efforts. The more aggressive and consistent you are with article marketing the more inbound links you’ll build and the more traffic you’ll drive to your website.

Google Hates Cookie Cutter Systems

As a professional article marketer and someone very interested in winning the Google ranking game, i pay real close attention to what Google likes and dislikes. I pay attention to their mouthpiece Google Guy, Matt Cutts says; I read Google’s blogs; and I read blog posts and news stories posted about Google.

As with any industry, it is important to be well read and open to all viewpoints relative to the work you are doing. When one is interested in getting good google rankings, it is generally very wise to absorb everything that can be learned about the inner-workings of Google. In gaining knowledge about your industry and your adversaries, you are better prepared to meet the challenges you will face.

Article marketing is a promotional method that when used well, is a very powerful tool in the search engine ranking challenge. There are of course right ways and wrong ways to use article marketing to build traffic to your website and to improve your website’s ranking in Google‘s search results pages (SERPs).

But, when one takes the time to work article marketing in the way that is was first developed, then the sky is the limit. The way article marketing was designed was to create content that people would want to publish, and then to give people the right to publish it for free, provided a bio and link is given back to the author of the article.

From the inception of Google (the college thesis that explained how Google would produce better search results), the focus has always been on organic inbound links to a website. From the beginning, the founders of Google knew that a website should be ranked according to how many people create links to it, and the ranking should take into account the quality of the page presenting the links.

When done correctly, article marketing can generate links from websites of all sizes, from around the world. When your work impresses its readers, you can find your articles translated to Italian, Russian, German, and many other languages. How much did it cost me to get my articles translated into these other languages? Not a dime. The people who did the translation liked the content so much, that they did the translation for me for free, just so that they could share my message with their readers!

Your articles will end up on domains from around the world and .ORG, .NET, .EDU, all from websites of various topics and sizes, and from webistes in dozens of different countries including the UK and the Philippines. Some sites that will print your articles have hundreds of thousands of articles on every topic, while others have two dozen pages on just a few specific topics. You may even find your articles on College Websites that have dot com domain names.

When you write great articles, people of every class, race, location, business model, and domain type and location will publish your articles, as demonstrated by the links in the above paragraphs.

I truly believe that this is what Google wants to see, when they see us using article marketing as a link building procedure. They want to see your articles published a little bit of everywhere. When they see that, then they know that what you write has value in the eyes of many, so therefore, the links from your articles deserve to be given real merit. I wrote another article that described this in much greater detail, as seen here and on dozens of other websites.

Some people are willing to argue that article marketing is a promotional method looked down upon by Google, as described here. But frequently the people making this argument are the ones who make a half-assed attempt at article marketing, and when they have done their article marketing badly or in a lazy way, they prefer to blame the technique, rather than to look in the mirror for blame.

The people who have “bad luck” with article marketing are frequently those who either write really bad articles, with poor grammar or no real value for the reader, they use some cookie-cutter system to distribute their articles, or a combination of both.

Cookie-cutter article distribution systems are those that send all of the articles they distribution to exactly the same websites, every time they process an article. When the article is cookie-cutter distributed and the article has no real value to its readers, then every article by that author will have the exact same footprint in the linking portfolio as the next article. Google has always complained about and tried to wipe out the value of any cookie-cutter linking system.

Over the years Google has been successful at wiping out many cookie-cutter link building systems. Do you remember the FFA craze (Free-For-All pages)? It doesn’t work anymore. Do you remember those “paid link” services? Most of those offer no search ranking value anymore. Do you remember those paid blog post services? Yep. We have been advised against those too.

I believe that cookie-cutter article distribution services are coming to the same end, if they have not already lost their value in the algorithms of Google.

Does that mean that since I own an article distribution service that I am quaking in my shoes? No – I am not worried. Why? Because my article distribution service has NEVER been a cookie-cutter service. By design, we do not force feed articles to article directories. (If you want your articles placed in article directories, then we suggest you also use Isnare.com in addition to our service.)

Our article distribution processes rely entirely upon the publishers’ democracy of choice. When one puts an article into an article directory, one must hope that a web publisher happens to be browsing the article directory where your article is published. In our approach, we strive to send your articles directly to the publishers / webmasters who are most likely to want to publish your articles.

We have established long-running relationships with publishers going back to 2001, and we are recognized as a company that consistently sends its publishers the most appropriate content to meet their desires. We have been complemented frequently for only sending content to publishers that they want to reproduce.

Because we hand select which publishers / webmasters we feel would appreciate receiving and publishing your articles, no two articles will have the exact same footprint in the algorithms of Google or any other search engine.

If you want to rely upon a cookie-cutter system for the distribution of your articles, then that will be your choice to do. But, if you are looking to also use a non-cookie-cutter article distribution service, then you should seriously consider also using The Phantom Writers for your article distributions.

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My name is Bill Platt and I would be happy to serve you for your article distribution needs. I have owned and operated ThePhantomWriters.com since its inception in 2001. I also operate the Links And Traffic Pay-For-Ranking Organic Link Building Service.

Use Your Articles To Build Anchor Text Inbound Links

Article marketing is about two things:

• Building Links
• Driving Traffic

In both cases, the best tool for accomplishing the task is your author resource box. That’s the area at the bottom of your articles where you get to talk about yourself. It’s best not to write a book. If your author resource box is as long as your article then it’s too long. It just needs to be a couple of sentences. But what should go in it?

Obviously, you need your name. Also, a one sentence explanation of what you do. Follow that up with a call to action. In those two sentences, you should have two links. One of those links should be an URL – spell out your URL. The reason you want to spell out your URL is because your anchor text, which I am about to tell you about, may not be activated by some publishers. If a publisher doesn’t activate your URL then readers of your article will still be able to see your domain name and copy/paste it into their browser windows.

The second link in your author resource box should be your anchor text link. Whatever your important keyword is – the keyword around which you optimized your article – include it again in your author resource box and link it to the page on your website most appropriate for that anchor text. Hint: It should be the URL you spelled out in the other link.

If you do it this way then you are promoting one landing page for each article, but you are also using an important keyword phrase for that landing page to build inbound links to your website. Every time a publisher publishes your article, you’ll get a new inbound link. The most of those, the better. Even more importantly, the more high quality and relevant inbound links you build through article marketing then the better off your rankings will be. Anchor text helps you build your reputation online.