All Entries Tagged With: "Google Knol"

Is Google Knol Article Marketing?

Since its inception, Google Knol has been billed as article marketing. But is it?

While there are similarities to article marketing, Google Knol is a bit different. First, it’s not a directory so publishers don’t typically go there for articles to publish in their e-zines and on their websites. But you can build links through Google Knol.

Some marketers have compared it to Squidoo and HubPages. That may be more accurate, in which case, it isn’t article marketing so much as it is reputation marketing. The purpose is to establish yourself as an expert on a certain topic by providing links and resources about that topic. Those resources could be your own or someone else’s properties, but they’ve got to be helpful resources for your target market. But Google Knol is different from Squidoo in one aspect – you don’t really want to include resources from other people too much.

With Google Knol, you’re better off making your links point to your website so that you can get the inbound link juice from them (not to mention the traffic). That’s the real benefit to Google Knol and I think it’s a great benefit.

To read a great Google Knol on article marketing, click here.

Is Google Knol Adequate For Article Marketing?

We’ve been doing a little experimenting lately with Google Knol. I think it may be a useful tool for SEO. Here’s why:

• Chris Knight wrote a blog post about it – OK, big deal. He’s just some guy with a website, right? Wrong. He’s the owner the most popular article directory online. For him to write an article about Google Knol is to validate it as a concept. While he downplays its significance, I think that is itself significant. You won’t be getting any link credit from EzineArticles, but you will from Google Knol, which is essentially and article directory that is owned by the world’s largest search engine.
• Knols are indexed in the search engines like any other content - If you write a unique article and make it a knol, linking back to your website as a reference then you’ll have a link back from Google plus if your knol is well optimized then it could be ranked highly in the search engines for your key terms. You win two ways.
• You own the content – Since you own the content in your knol you can authorize other website owners to use the content and place your own stipulations on it. Encourage other website owners to use your information precisely as you have it without making any changes. If the content links to your site then it will also link from other websites where it is published. Those links count.
• It’s owned by Google – Google didn’t just come up with this idea out of a vacuum. If they did it they did it for a purpose and it’s there to help you.

Google Knol isn’t article marketing in the traditional sense, but it is article marketing. The difference is you can write articles of any length and place links in your articles. You can make your articles be about anything. You are in control and you can link anywhere you want to online. Why not link back to your website or blog?