All Entries Tagged With: "directories"
Do You Make These Article Marketing Mistakes?
There are effective and ineffective ways to conduct article marketing. Many new article marketers make the same mistake over and over again. If you are considering article marketing you should at least think about these avoidable mistakes and try to steer clear of them before you start:
- Write articles that are too long – A good article must be short enough that publishers will want to share it with their readers. How short is that? Probably no more than 800 words. Ideally, your articles should be 400-700 words and no more.
- Write articles that are too short - Many article directories will not take your articles if they are less then 300 words or 250 words. Your articles need to be at least 300 words in length.
- Write titles that do not draw attention - Your article title will be the first thing that readers will see in many cases. You’ve got to get their attention in the article title. Otherwise, the article may never get read.
- Put too many links in their author bio – The purpose for your author resource box is to get readers to click a link and visit your website. The resource box needs to be focused to drive traffic to one page. Too many links can discourage the click through and this kills many would-be article marketers right off the bat.
- Do not write enough articles – Many article marketers do not produce enough articles. They’ll write 10 articles and distribute those 10 to one directory then wait. Or they’ll write one per month and hope for a big cash pay load. To be successful in article marketing you’ve got to produce at least one article per day. Many article marketers write several articles in one day.
- Do not properly optimize their articles – Your articles need to be properly optimized. Publishers seek well-optimized content for their newsletters and websites. If you don’t write well-optimized articles then they will not be published.
Are you making these mistakes in article marketing? If so, perhaps you should think about your goals and start writing articles that will be more effective in your marketing plan.
Useful Article Marketing Tips
Don’t let anyone tell you article marketing is dead. It isn’t. This master article marketer has three very useful tips that you should listen to:
- Always Build A List With Your Opt-In Page – This is great advice. Build a list using an opt in newsletter page or free information. Free reports work great. Offer a free report in exchange for e-mail addresses and drive traffic to that page with articles.
- Submit Only To The Top Directories – This is another bit of useful advice. Don’t submit your article to every article directory online. Stick with the top directories. Fabian Tan suggest five directories. I say no more than 10. How many is up to you, but stay with the best directories.
- Write In A Conversational Style – Another bit of useful advice. People like people who are conversational. People online don’t like marketing-speak. Just be genuine, be yourself, and be conversational.
Article marketing is one of the best methods for generating leads online. It’s a great way to attract targeted traffic to your website and I highly recommend it. When looking for directories to submit your articles to, pay attention to directories with a lot of articles in your niche. Those will be the best directories for your niche.
