All Entries Tagged With: "content"

Article Marketing Can Be Your Best Reputation Management Tool

Reputation management is the process of monitoring what people are saying about you and responding to any potential public relations problems before they happen or in a timely manner as they happen. Here at Article Content Provider, we like to engage in what I call preventive reputation management. It’s much better to avoid a problem than it is to deal with one after it has happened. That’s the idea anyway.

Just for the record, I’m not talking about pre-emptive strikes. I’m talking about marketing your business with the end in mind. You should know what perception you want people to have of your business and act that way at all times. Articles can be your best tool for developing that perception.

Many new article marketers think that writing 5 or 10 articles and sending them out to hundreds of article directories at once is a neat trick. All their problems are solved for the rest of their lives. Well, not quite.

Article marketing relies on a persistent strategy of delivering a valuable and positive message that keeps your company in the spotlight and associated with helpful content. You want people to perceive you as an expert in your industry. By writing valuable articles that help them understand your business better and the concepts that you want them to know, you can present yourself as that expert.

One of the most important aspects of article marketing is your author resource box. That’s where you tell your readers all about you. Think through this section carefully. You only have a little bit of space – about 300 characters. You must be concise and tell potential customers why they should visit your website. While your article is the place where you give freely, the author resource box is the place where you ask your readers to “give” back to you. Give them good enough reasons and they won’t let you down.

5 Ways To Re-Use Articles After Submitting Them To Directories

You ordered 20 articles last summer and submitted them as many directories. They’re just sitting there collecting dust. Yes, they’re out in the Web world and some of them are being picked up by website owners and e-zine publishers. They’re getting used. Now what?

Don’t just let them sit there. You can re-use them. Here are five ideas to help you re-use those old articles and get more mileage out of them:

1. Turn them into web content - All you have to do to turn those articles into original, unique web content is rewrite them. It doesn’t take long. You can rewrite the content and even focus them on altogether different keywords without changing the meaning behind the articles.
2. Break them up into two shorter articles and put them on your blog – Yes, you can split each article up into two separate, shorter articles and re-use them on your blog. Cut each one in half, rewrite the content and put it on your blog. It might actually be quicker than writing a blog post from scratch.
3. Turn them into an e-book – Make those old articles pay for themselves. Compile them into an e-book and sell it or offer it as a free download to your website visitors.
4. Publish them in your company newsletter or e-zine - Other people are publishing them in their newsletters so why shouldn’t you? After all, you sent them to article directories so that newsletter and e-zine publishers can find them easily. Publish them in your own newsletter and get even more mileage out of them.
5. Offer them to other webmasters in exchange for their original articles – Only do this if you plan to rewrite the articles. You can offer them as original content to other website owners in exchange for their original article content and get a very important link back from the other site owner.

Just because you ordered articles a year ago doesn’t mean you can’t use them now. Rewrite them and republish them. The ideas may still be valid. It’s the content you want to repurpose.