All Entries Tagged With: "content"

Great Article Marketing Begins With Great Content

The backbone of all good online marketing is good content. Great marketing begins with great content. Even article marketing.

You might even say, “especially article marketing”.

The idea behind article marketing is to use articles to send traffic to your website so that you can close the sale. In order for your articles to do the job they are supposed to do they must be filled with great content. But even if your articles are effective, your website must be filled with great content that sells. It all begins there.

Before you start marketing with articles, ask yourself if your website is ready to sell. If not then don’t start marketing it. You’ll just be driving traffic for nothing. Get great content then use articles to drive traffic. It works.

Even The Indians Are Looking For American Writers

We had a query this past week from a client who wanted to resell our article content to an Indian company. The Indian client of our potential client wanted an American company to write his articles because he wanted to ensure he got the highest quality article. He wanted the English to be above par and he wanted it to be American English.

This is not discriminatory. It is just smart business. Many American writers cannot even write English well. English is, after all, a very challenging language to learn. The problem with Indian writers is not that they do not know how to speak English. Many of them speak it very well, but there are compositional differences between the English language and Sanskrit, or Indian languages. And to add to the mix that most Indians are more familiar with British English than American English, the Indian businessman’s request for an American writer made a lot of sense.

At Article Content Provider, we use only the best American writers. We do not use foreign writers unless they specialize in a particular type of article where they could add a benefit. We do use UK or British writers as many of our clients are from Europe and those writers can write from a unique perspective. We even have an Australian writer on our team. But we tend to use people whose first language is not English for other tasks such as social bookmarking where writing skills are not a primary concern.

Another thing we do that is different than many content providers is we make sure every article is seen by an editor and tested against Copyscape for content theft. Writers that borrow content from other websites and sources are cut loose. We don’t need them. Our quality control is unique and benefits our clients greatly. That’s why they keep coming back to us. They know they are getting their money’s worth.

Will The Real Article Marketing Pros Please Stand Up?

They’re coming out of the woodwork left and right. People claiming to be article marketing experts because they read an e-book and know how to write. It’s not as simple as it sounds.

Would you rather have an overpaid newbie writing your articles or a professional writer with experience in writing published content as well as time-proven SEO tactics and who charges according to what the market can bear?

Most writers in the U.S. are raising their rates and you’ll end up paying $50, $60, $75, or more for each article they write. Many of them can’t even spell correctly. Why pay more for less? Article Content Provider is run is by professional writers and SEO experts with years of experience. And you’ll pay 50% less for your articles. Go ahead. Ask us to prove it.

An Advanced Article Writing Technique Your Competitors Will Hate

Article marketing has been around a long time. Virtually everyone knows about it now and the article directories are getting more and more sophisticated and able to detect good from bad articles. That means you have to get a little bit more creative about your article marketing. Here’s a technique that is advanced and will help make your articles more competitive and desirable to publishers.

Some people call it latent semantic indexing. I just call it good writing. And it’s based on the principle of all good writing, which means most Internet marketing people won’t like it or even understand it. But it works.

Instead of writing your articles with strict keyword densities, which is the popular way to write article content, write your articles around a theme instead. This theme-based article writing technique will allow you more creative freedom and give your articles more authoritative appeal. They won’t look like keyword spam mixed in with a half-assed attempt to get published. You’ll actually write better articles.

When you write theme-based articles you use synonyms instead of the exact keyword every time. Use the keywords, but do it sparingly and use synonyms for those keywords as well. For instance, if you are writing an article about skydiving, don’t just say “skydiving” every time your keyword is necessary in the article. Use synonyms that go with it such as “jumping”, “parachuting”, etc. The search engines are able to analyze those synonyms and rank your article content for the right keywords based on the theme.

Free Articles Can Make You Money

Listen closely and I’ll tell you a way to turn your 500-700 word articles into cold, hard cash. And I’m not talking about using them as marketing tools to drive traffic to your website and closing sales. That’s so overdone.

Some people are saying that article marketing is dead. I say they’re dead wrong. Article marketing is very much alive and getting better.

I’ve discussed article repurposing before. You’re familiar with it. If not, then hold onto the seat of your pants because I’ll share with you a repurposing strategy that you can use to make yourself real money.

But first, let’s talk about who you’re going to sell those repurposed articles to: The traffic that you gained from article marketing in the first place!

Sound tricky? It works like this:

• Write 500-700 word articles and submit them to article directories
• Other webmasters and e-zine publishers use them as content
• End users read the content and visit your site
• You’ll have an opt-in box on your website to take down e-mail addresses
• Send out a weekly newsletter to keep those subscribers “on a string”

Are you with me so far? You’re building your list. After you get about 1,000 names on your list and you’ve been sharing useful, valuable free content with them over time, they’ll be primed to buy your premium products. But you have to build up their trust by giving them powerful, valuable free content over a period of time.

Now why would they pay for repurposed content they’ve already seen? Because you’re going to go into more detail.

On January 16, 2008, I shared with you five ways to re-use articles that you’ve distributed to article directories. One of those ways was to put them into an e-book. The catch is, you’re going to totally rewrite those articles and include more detail. Every article you write for article marketing should be the tip of the iceberg on your knowledge. Write articles that you can easily expand into full chapters of an e-book – say 3,000-5,000 word articles.

So you’ve built up your list and you’re ready to sell. Take about 10 articles that you have distributed to various directories – pick your 10 most popular articles – and repurpose them into chapters of an e-book. Go into much more detail on those chapters than you went into in the articles and sell your book to your list. If you sell books to just 10% of your 1,000 member list for $20 each, you’ll have made $2,000.

Some other ways you can repurpose those articles and sell them as premium content is to convert them to:

• Podcasts
• Video content
• Slideshow presentations
• Multimedia content
• E-courses

Can you think of other ways to repurpose your article content?