All Entries Tagged With: "budget"

Is Article Marketing Better Than PPC?

This is a good question, but I’m not sure this article marketer answers it adequately. Of course, being an article marketer, I’m partial to article marketing, but that doesn’t mean that PPC doesn’t have any value. Here are my responses to the comments he makes in this article:

Article Marketing Vs PPC – Which is Better?

By Arunraj V.S

Article marketing is unarguably, the cheapest and the best way to market your online business effectively. They say talent is of no use unless your market it. No matter how good you write, no matter your master in the subject, you will get very less visitors to your site, unless you do article marketing.

First off, this guy writes like he used a voting machine to create his article. The grammar is awful. But to address his point, article marketing is inexpensive but is it “the cheapest” way to market your business effectively? That depends.

There are article writers out there that will charge you $2 per article to write. But I wouldn’t use them. You get what you pay for, and you are likely to get articles with bad grammar and syntax in them like the one I’m using in this blog post. Even if you do your own article marketing, there is a price. Your time is one cost. But you may also not do the most effective article marketing on your own. Sometimes it is best to let the experts do what they do best so that you reap the maximum results.

There are well known article directories online like EzineArticles, goarticles, searchwarp.com etc, which guarantees broad readership for your articles. Compared to PPC or pay per click advertising which can burn a hole in the pocket, article marketing is an equally effective means of advertising and a free one at that too. In PPC, you have to work a daily budget and make advertisments that will trigger in search pages and content pages. It is a laborious task which also costs a lot, something beyond the reach of a common man.

PPC doesn’t have to be expensive. There are controls, such as a daily and monthly budget so that you don’t lose control. And, yes, there are things you have to do to run a successful campaign, but keep in mind that PPC and articles can reach two important markets for your product or service. You may reach people with PPC that you won’t reach with articles, and vice-versa. Rather than use an either/or approach, why not use both strategies to target your market and achieve higher ROIs?

It is better to go for article marketing where you can get the same amount of exposure, backlinks and readership to your article at zero cost. Also in article marketing, you are giving something of value or substance for a person to read through rather than a mechanical ad which seems machine generated. Article marketing is making the right use of the keywords in your content so that when one uses those keywords, he or she lands up directly at your article in the article directory.

I concur with all of this, but as noted above, PPC can drive traffic to your website and targeted traffic is the name of the game.

Through article directories, you can also get effective backlinks. When you send your articles to major article directories, you can back links which increases the page rank or popularity of your blog or website. Also unlike PPC, article marketing is more permanent and long term. You can still make money from an article of yours five years after you have published it. That is the magic of article marketing.

Here is Auto Submit Article Machine

Article Source: http://EzineArticles.com/?expert=Arunraj_V.S.

This is all true and marks the real purpose and advantage of article marketing. PPC cannot deliver back links to your website. Articles can. And those benefits are long term. Still, I like PPC as a short term strategy. I also like article marketing as a long term strategy.

Article Marketing: How Your Small Business Can Benefit

Sean R. Mize knows article marketing. I agree with all of this advice, but as a small business owner you may be thinking that you can’t increase the number of articles you publish because you have a limited budget. I totally understand. You have to think about your budget, obviously. But if you can increase your article distribution efforts as he suggests and do so within your budget then I highly recommend it.

Powerful Article Marketing – Revealed – 5 Fresh Ways to Accelerate Your Article Marketing

By Sean R Mize

Gone are the days when small ebusiness owners did not have the means to popularize their website without hurting their pockets. Today, thanks to the advent of article marketing, anyone have a fair chance of making it big online. As long as they do the process right, they can be assured of great page ranking (due to the increased number of inbound links), expert status online and improved sales and revenue.

Here’s how you can accelerate your article marketing:

1. Know your readers. Having a solid idea about your potential clients will help you quickly realize your marketing goals. Through this, you can easily adjust all the elements that you are using to ensure that your content is targeted to their needs and demands.

2. Impress your readers. You will need to do this as it is the only way to make sure that these people will click on your resource box. Make them feel that you are really good on what you do and that you are an expert on your chosen niche by giving them information that are highly relevant to their needs and demands.

3. Be confident. One of your main goals in distributing your articles is to gain the trust of your potential clients. This will not happen if you sound skeptical about the information that you are sharing. That is why, it is very important that you always talk in an authoritative manner. But be careful not to alienate your readers. You must still write using friendly and conversational tone.

4. Volume is the key. If you want to speed up the process of realizing your marketing goals, I highly recommend that you consider multiplying the number of your articles. This is not only to offer your readers with more information but also to dramatically boost the number of your backlinks that can help you in securing a great page ranking on major search engines.

5. Keep it short and simple. Most online users are not willing to spend their precious time reading articles online. They will be happy if you can offer them the information they need in as little time as possible. You’ll generate more attention online if you can make your articles relatively shorter but loaded with useful information. Ensure that they are easy to understand so your readers will be able to grasp the message that you are trying to get across the first time that they read your content.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, ‘Your Article Writing and Promotion Guide’

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize

Many of our customers use a double-marketing strategy. They start a blog to promote their website and compliment that effort with article marketing. This approach allows the business owner to build solid links and drive traffic to their website quicker and more effectively over time.

At any rate, we agree that article marketing is one of the most effective online marketing techniques and I wouldn’t undergo any online marketing strategy without it.

How Many Articles Can Your Budget Handle?

You know you need articles. You don’t have the time to write them all. You decide to hire a ghostwriter to help you. How many articles can you afford to write?

If you’re looking for a sure-fire formula to help you know how much to spend on article marketing, I’m not sure there is one. You can determine a marketing budget then allocate a percentage of your budget to article marketing. A lot of it based on assumptions. Some things you need to consider when coming up with an allocation number for your article marketing budget are:

• How much does a single unit of your product or service sell for?
• What is your profit margin per unit sold not including marketing?
• How many units do you need to sell to justify your total marketing expense?
• How much traffic can you reasonably expect to get from your article marketing efforts?
• What percentage of your traffic converts to sales through organic search?
• What percentage of your traffic converts from paid search?
• Can you afford to take a loss on your article marketing to stay competitive? If so, how much can you afford to lose?

If you are a marketing agency or PR firm and you have clients who want to consider article marketing along with their other marketing programs then you’ll already have a handle on how to measure some of these stats.You just have to take the step of incorporating article marketing into the mix. If you are a small business owner who handles his own marketing then there may be more of a challenge for you in measuring your stats. Remember, it isn’t all about how much money you make, but what are the aggregate effects of your brand in the marketplace?

Article Marketing On A Budget

Article marketing is one of the most powerful methods of marketing. You can get great traffic long term for little cost. If you do it yourself then the cost is absolutely free. But what does it mean to do it yourself?

Do-it-yourself article marketing is when you write the article and submit it to directories yourself. It can be very time consuming to do this. Should you do it?

If you have a limited budget then you might find it difficult to pay someone to write and submit your articles for you. On the other hand, if you are busy building your business then you might find it hard to spend the time on this necessary activity. What should you do?

I recommend starting slow. Write one article per week and submit it to one or two directories. Do this for a couple of months and see what kind of results you get. Then step it up a bit. Try writing two articles per week, or submit one to five directories instead of two. After another couple of months you’ll want to step it up again. During this time you should be tracking your results. Are you getting traffic from your articles? Are your articles getting picked up by e-zine publishers and webmasters? If not, you need to find out why and make some changes to the way that you are writing the articles.

When your DIY article marketing starts paying off, take the income that you’ve gained from your efforts and put it toward outsourcing. Let’s say you sold one of your cool $99 widgets. Take the $99 and pay a writer to write some articles then you distribute them to your directories. As your income increases you can start writing more articles. You’ll also be busier fulfilling orders and taking care of business so you’ll have less time for the article writing and marketing. As your income goes up and you spend more time running the business, outsource more and more of the writing and submission process. Eventually you’ll be able to pay someone to write an article a day and submit that article to several directories. That is the ideal.