All Entries Tagged With: "bounce rate"

How Article Marketing Can Affect Page Bounce Rate

Article marketing is still one of the most important tools in an Internet marketer’s arsenal. All you need is one really good article to land one authoritative, high traffic website and it can boost your rankings in the search engines for a long time.

An article is a keyword-optimized instrument that markets your website long term from a perch upon which it sits in an article directory. When a publisher reads your article and uses it for its own website or e-zine your article becomes an active agent. Traffic from that article is very important. If you’ve done your job as an article writer and the publisher that publishes it on his site has done his job well then your traffic should be well targeted traffic. If not then you’ll see a high bounce rate from that article.

A high bounce rate is not a good thing. It can actually lower your search rankings for a particular keyword. But a lower bounce rate, characterized by well targeted traffic, can increase your rankings for the right keywords. And you can influence that by writing a good article in the first place. A good article is one that is highly optimized for one key phrase, is a great read, and answers reader questions about your topic. Write those kinds of articles on a consistent basis and you’ll be doing yourself and your website a great service.