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Promote Your Articles Through BlogCatalog

BlogCatalog recently added a Social Dashboard to its functionality. It isn’t direct marketing, but you can promote your articles through BlogCatalog just by submitting them to your favorite article directory then Digging them. In fact, you can run every activity you perform through Digg, StumbleUpon, and Delicious through BlogCatalog so if you bookmark your articles at any one of those three social bookmarking sites then your friends on BlogCatalog will see that activity. It’s just another way of promoting your articles and keeping them viral.

I recommend doing this in phases to make the most impact. Write an article and post it to your blog one week. It will filter through BlogCatalog. Wait about two weeks then send it out to article directories. It will filter through BlogCatalog. The next week, stumble your blog post and it will filter through BlogCatalog again. One week later, Digg the article in an article directory and again it will filter through BlogCatalog. In another week or two save the blog post again (or the article in an article directory) at del.icio.us. Again it will filter through BlogCatalog.

This kind of phased in article marketing will keep your article circulating through the BlogCatalog community for several weeks. The rule of thumb is people must see something 7 times before they act on it. Let’s count: Your blog, StumbleUpon, Digg, del.icio.us; that’s 4 times. If you use Twitter, that’s another time that you can hit even though Twitter isn’t a full blog post. You can just leave a comment like “Saved article at such-and-such directory” with a link to the article. That Twit will filter through BlogCatalog. If you Twit each bookmarking activity as well as your original blog post then that’s a total of 9 times that one item filters through BlogCatalog. Any friends that don’t catch it on the first go round will catch it on the next one. Every time an item filters through BlogCatalog you increase your chances of getting another page view and driving traffic to your website.

How’s that for viral marketing?

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