All Entries Tagged With: "Author Resource Box"

What Should Your Resource Box Consist Of?

Your resource box is the small paragraph at the bottom of your articles that lead visitors back to your website. The point of article marketing, after all, is to drive traffic to your website by being a useful resource and providing useful information to your article readers. The author resource box is your chance to ask for something in return for the value you’ve given in the article.

So what you should go into your author resource box? It is essential that you get the following information in your resource box in as few words as possible:

• At least one reader benefit for clicking the link and visiting your website. It could be a free download, a discount on your service, or anything that tells the reader what he or she will get out of clicking your link.
• A link back to your website. At least one, but no more than three. Many article directories will not allow more than three links in your resource box. Some won’t allow more than two. I personally believe that one is often better. But it should lead to a landing page that will earn you some income.
• A call to action. Don’t just assume readers will click your link. Provide a call to action and a reason for clicking.

If you give a clear benefit and an incentive for clicking your link and ensure that you provide real value on the other side of it, article marketing can pay off for you. It all boils down to how effectively you use your resource box.

Article Marketing For Local Business

Article marketing has traditionally been used to market websites that have a global outlook and want to keep it that way. But you can use articles to market a local business online as well. The principles are all the same. The difference is in how you use your author resource box.

Since you want your articles to promote your local business website, you must use your author resource box to promote you as a local expert and brand yourself in one or two sentences. But you also want to use your links in the resource box to benefit you locally. You do that by providing geographically-based anchor text.

For instance, if you are a dentist in Saginaw, Michigan and you are conducting an article marketing campaign, in your author resource box you’ll mention that you are a dentist in Saginaw, Michigan. Make sure that the phrase “dentist in Saginaw, Michigan” is used as anchor text for the link that points to your website. That way, if your article appears on a website where local residents are not likely to be, you’ll still get search engine credit for locally targeted key phrases and anchor text.

Which Pages Should Your Promote With Articles?

Article marketing isn’t hard, but for the new Internet entrepreneur it can be confusing. What exactly should you promote with your articles?

Well, let’s start with the basics. You know about keywords, right? Your keywords are your stepping stones. Essentially, they are the brick and mortar of your Internet business. You build your website around them. You write your blog around them. You run your PPC campaigns around them. And, yes, you should write your articles around them.

The best way to conduct your article marketing campaign is to match your article keywords with your landing page keywords. So, for instance, if you run a health store and you have a landing page that promotes a multivitamin – let’s call it “The Ultimate Multivitamin” – and your primary keyword for this landing page is, you guessed it, “multivitamin”, then your article should be optimized around a keyword that is complimentary for the primary keyword on your landing page. That doesn’t necessarily mean that it is optimized for the exact keyword, but it should be close enough that there is a complimentary element there.

Your author resource box is actually where you’re going to make your article marketing money. Your primary keyword, “multivitamin”, should be used as anchor text in your resource box. And that should link to your landing page.

This is the very basic idea behind article marketing. It works for those who have tried it. And it can work for you too. Find out more about article marketing from an article marketing consultant.

How Many Websites Can One Article Promote?

Can you promote more than one website with each article you write? You can, but I wouldn’t recommend it.

Your articles need to be focused. You are allowed up to three links in the author resource box of your articles at most directories. Some directories only allow two links, but that’s OK. You only need to promote one website. If you promote more than one website with any one article then you will likely get fewer click throughs.

When I create an author resource box I include two links to the same web page in two different ways:

Allen Taylor is a blog ghostwriter. Check out his site at http://blogcontentprovider.com

By using both the URL as a hyperlink and a key phrase that I want to target I ensure that my website is known when a publisher uses my article on his or her website or in her e-zine. Some publishers do not activate the links. If they do then I get relevant anchor text in a back link. If they don’t then my URL is still visible to readers of the article. Not as effective, but at least the reader knows who wrote the article and how to find me.

The only exception to the one website rule is when I want to promote my website and my related blog. Sometimes, for marketing purposes, it is prudent to put your blog on a separate domain name. In that case I’ll promote both the blog and the website, but that is a special situation. Otherwise, it’s one website, Baby.

Use Your Author Resource Box To Build Links

It seems that everyone and their pet rattlesnake has an article directory now. Here’s a new take on the article directory: AdSense share. I’m just not sure about it.

Nevertheless, this article writer understands how to put together a good author resource box.

Optimizing Your Author’s Resource Box

By Kerry Thomas

Article marketing is a very effective way to promote your web site and services. One simple article can ultimately end up on hundreds or even thousands of other sites. The links back to your site from these articles is what drives your web traffic. You can get direct referrals as well as organic search results via an effective article marketing strategy.

A very important tip for article marketing is to always optimize your author’s resource area. The author’s resource box is usually the area where you are allowed to place links that point back to your site. I’ll demonstrate an optimized resource box below.

Your Name loves to write and (submit articles) to http.//www.examplesite.com/ (actual link would have a ” : ” after the http instead of a ” . “)

My example is a very short bio, but in this case it shows how I have made the article resource links work for me. In this example (submit articles) would represent the anchor text of my link. I would hyperlink the text “submit articles” and have it pointing to the example site. In this context, submit articles would be a keyword that might help drive traffic to the site. I have basically told the search engines that the text “submit articles” is relevant to the site and I want to place a little more emphasis on it. Here’s the key…the text you choose to hyperlink should be keyword related and you should always take advantage of the ability to hyperlink keywords in your author’s bio area.

I have also allowed for the http: version of the URL. Most article sites will automatically hyperlink the http: format of the URL. If by chance the article ends up on a plain text article site, then the link will not be hyperlinked, but the user can still find your article by simply copying and pasting the URL to the browser’s address bar. While the the plain text version will not help your search engine rankings, it can and will allow for direct referrals to your bio information. As you can see I have allowed for both plain text and html rendering of my bio information.

Apply these same principles to all your article bios and you will be effectively working towards driving both organic search results and direct referrals to your work. As you can see, choosing the right link text, and properly hyperlinking it, can add a considerable boost to your search engine rankings. Please remember that most sites will only allow for a couple of links in the bio area so don’t over do it. The http: version will count as a link itself in most cases. Choose your keywords carefully and get them properly optimized to maximize your traffic.

Kerry Thomas is an article writer and owns an Article Directory offering AdSense® revenue sharing here: http://www.myarticle-writer.com

Article Source: http://EzineArticles.com/?expert=Kerry_Thomas

Not only does an article resource box build solid links, but it also can drive traffic to your website from highly trafficked sites within your niche. Here’s another article directory you can submit your articles to.

Learn how you can have your articles submitted to 40,000 directories and websites for less than $5.