All Entries Tagged With: "Article Marketing"

Article Marketing in Wikipedia Seriously Needs an Update

As a Wikipedia Editor, I will be updating the page on article marketing, but I’d love some suggestions from others about what to include in the update. Currently, this is what it says;

Image via CrunchBase

Traditional Article Marketing

Article marketing has been used by professionals for nearly as long as mass print has been available. A business provides content to a newspaper, possibly on a timely topic such as an article on tax audits during tax season, and the newspaper may use the article and include the business’s name and contact information. Newspapers and other traditional media have limited budgets for gathering content and these articles may be used in the business section of the newspaper.

Internet Article Marketing

Internet article marketing is used to promote products and services online via article directories. Article directories with good web page ranks receive a lot of site visitors and are may be considered authority sites by search engines,leading to high traffic. These directories then go on PageRank to the author’s website and in addition send traffic from readers.

Internet marketers attempt to maximize the results of an article advertising campaign by submitting their articles to a number of article directories. However, most of the major search engines filter duplicate content to stop the identical content material from being returned multiple times in searches. Some marketers attempt to circumvent this filter by creating a number of variations of an article, known as article spinning. By doing this, one article can theoretically acquire site visitors from a number of article directories.

Most forms of search engine optimization and internet marketing require a domain, internet hosting plan, and promoting budget. However, article advertising makes use of article directories as a free host and receives traffic by way of organic searches due to the listing’s search engine authority.

The primary goal behind article marketing is to get search engine traffic and authors generally incorporate relevant keywords or keyphrases in their articles.

This is seriously short for an article about article marketing. There are so many methods of article distribution other than mass submitting articles to article directories. Hub Pages, Squidoo Lenses, Forums, Social Media, etc.

What I would like is suggestions from others in the article marketing business as to how to update this article. I will give credit to the source of the information. So, please take the time to add anything you think needs to be added to this page at Wikipedia.

http://en.wikipedia.org/wiki/Article_marketing

Related articles

• Article Submissions To Article Directories Is Not The Way To Go (articlecontentprovider.com)
• Article Marketing Confused with Article Spinning (arnoldit.com)

Article Submissions To Article Directories Is Not The Way To Go

Seriously, are you still getting a bunch of cheap articles written and distributing them to thousands of article directories? That method used to work. It was never that effective, but now it’s simply obsolete as a link-building method. The last Google update, Panda should have convinced you of that, but that method was dead before the update.

You don’t even have a way of knowing how many people actually read those articles let alone if they actually got published at the places you submitted them to. Plus, if it is garbage content, then no one who does read it will ever visit your website. Using article marketing just for link popularity is the wrong way to go.

1. Well-written articles will help you establish yourself as an expert in your field.

2. Well-written articles that are interesting to the reader will get them to click through to your website where you can actually make a sale.

Those are reasons to do article marketing. Links back to your website are the side-benefit of article marketing, not the purpose!

You need to promote good, original content, not spinning articles or hiring people to write them for the lowest price possible. It seems that poeople get the idea that something works and they will stay with that method even if it kills them. People hate change.

If you are still going with the cheap articles, thousands of directory submissions method, then you are missing the boat. Good article marketing is not cheap anymore. get over it. Hire some good content writers. Have them get those new articles onto knol pages, hub pages, squidoo lenses, large forums that allow articles to be published and other high-traffic websites.

These high-traffic websites that allow you to place good, original content on them is the method you should be using. You will know exactly where your article is published and know exactly how many people read it. Here are some details for you to look at;

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1. Google Knol Pages – http://knol.google.com If you go there and do a search for your keywords, you will see several knol pages about that topic. You see next to each one how many people read those articles. Nice to know how many people actually read your articles. We can add images, embed video, use bold text, headers and other formatting to dress up the article and make it more appealing, more like a web page than an article. If you build the first one that is just all about your company, then build more knol pages, you add links to those knol pages from your first google knol page about your company. So you end up with a Central Knol about your conmpany that links to all of your other knol pages. That is exactly like having another website.

Image via CrunchBase

2. Hub Pages – (This is going to sound almost identical to a knol page) http://www.hubpages.com is another place you can search for one of your keywords to see what other people have done with their articles. Again, you get to know how many people read the article and get other useful analytics as well. We can add images, embed video, use bold text, headers and other formatting to dress up the article and make it more appealing, more like a web page than an article. If you build the first one that is just all about your company, then build more hub pages, you add links to those hub pages from your first hub page about your company. So you end up with a Central Hub about your conmpany that links to all of your other hub pages. That is exactly like having another website.

Image via CrunchBase

3. Squidoo Lens – http://www.squidoo.com You can also search there for lenses about your topic to see what others have done. You’ll notice that these are much longer than knols or hubs. Knols and hubs are one article. A lens is 10 articles. As with the hubs and knols we can add images, embed video, use bold text, headers and other formatting to dress up the articles and make them more appealing. The difference here is that you have us write a series of articles that flow from article to article like chapters in a book. Again you get to see how many people read the lens and everything.

Using Google Analytics in your website means you will also know how many of those readers actually visited your website. It’s crucial to know what kind of return you get from the different methods you use to drive more traffic to your website. The same things do not work for everyone. Having the knowledge of what is and is not working allows you to make adjustments and improve the return on your investment in SEO and Marketing.

Now that is article marketing. You may need to review your own article marketing plan if you are not including these methods. We can help.

Pricing

Google Knol Pages run $80 including the content writing and everything.

Hub Pages run $60 including the article writing.

A Squidoo Lens runs $400, including the 10 articles.

I’ve been doing article marketing longer than almost anyone on the web. I own 2 article directories myself, one of them with more than 150,000 articles in it and I’m still advising my clients not to go that route. The options above are so much better and the sites are much higher quality and they have more traffic than the article directories. For instance; My article directory gets 35,000 unique visitors per month. Hubpages.com gets 1 million+. Combine that higher traffic with the tracking that analytics gives you and you have a real article marketing plan.

Contact us here or call 512.322.9566 for a free, no-obligation consultation.

Related articles

• Introducing Knol (buzz.blogger.com)

Why Should I Do Article Marketing?

With information technology on the rise and gaining relevance in the world today, article marketing has become a very significant tool to promote businesses on the Internet.

While it is well-known that articles make consumers understand a product better, a well-written article can be one of the main reasons why any product sells. These days, article marketing is so advanced that it has become the foremost advertising strategy for many online businesses.

Central to the effectiveness of article marketing is the implementation of Search Engine Optimization (SEO). The primary function of this form of article writing is to achieve prominent rankings on the search engines by utilizing keywords which are popular among Internet users.

When a user enters a search term which is identical to your keyword, the web page of your article will be displayed as a search result. With effective SEO strategies, you can rank among the top search results and benefit from a steady flow of incoming traffic, which will ultimately lead to increased sales.

Due to the fact that SEO article writing involves a great deal of research and expertise, most website owners prefer to employ SEO experts to manage their web content. These specialized professionals will provide you keyword-rich articles that will dramatically improve the visibility of your website and win customers over with their convincing content.

SEO article marketing is such a proven success in the world of online business that many website owners are willing to hire the services of top SEO experts to help them launch their businesses into greater heights of profitability.

Other than its overall contribution to the betterment of sales, article marketing also brings professionalism and prestige to your website. With comprehensive articles that offer expert information about your products, your website will be widely regarded as an authoritative entity.

It will assume a position as the favored destination for consumers seeking specialized knowledge pertaining to your products. As reputation grows, your brand will be established as a trusted name in the business and this will in turn translate to a long-term influx of web traffic.

Compared to other forms of online advertisements which incur quite a substantial amount of financial investment, article marketing is basically free advertising.

Since your articles are included in the information base of search engines, they will automatically show up whenever a search term coincides with one or few of their keywords.

In a way, an article is a living advertising implement on the Internet and it grows in recognition from time to time, without you having to pay extra for each and every appearance.

Web owners who understand the full potential of article marketing will also post their articles to article directories and ezines to boost their chances of drawing more visitors to their websites.

As the Internet continues to extend its influence in our livelihood, article marketing will prevail as the most important means to distribute information, whether for a product or a mere matter of general interest.

There is nary a website that can communicate effectively without web content, and articles are indeed the most significant bridge between webmasters and users. By adopting an elaborate article marketing strategy, you can be sure that your business will achieve new heights of success.

Article Writing Services

Article Marketing has many benefits and can be used in several different ways. Building link popularity, increasing traffic to your website, and image building or branding can all be achieved through article marketing. If you have any questions about article marketing, call us at 786-317-8774.

1)      Articles for mass submission: We write articles for you that target your keywords, then they are submitted to thousands of article directories to build immediate link popularity. Each article is another doorway to your website because your links appear either in the body of the article or in the author bio section or resource box at the end of the article.

Our articles are always;

1. 100% original content. We check them through Copyscape.com before you see them.

2. A minimum of 500 words unless you specify more or less. Between 500-600 words is the normal length for the articles.

3. Interesting and easy to read (Formatted properly) – An Editor reviews the articles after the writer finishes.

4. SEO optimized for any keywords or phrases you choose.

5. Delivered in PDF or html format for just $5 more per article.

6. Written by someone with both SEO and sales experience.

7. Written in American English, unless you specify British.

8. You own all rights to the articles to do as you please with them.

Our articles are never;

1. Copied from other sources.

2. Just stuffed text with a few keywords thrown in.

3. Written by software.

4. Reused by us or rewritten for other clients.

These articles are also useful for fresh content within your own website or for use in newsletters.

Cost per article: $30.  Orders of 20 articles or more qualify for discounts.

You can read more about this on the article writers page or use this form to order your articles. Mention this blog post and get your articles written for just $25 each in April.

2)      Premium Articles: These are magazine-quality articles that may be much longer than 500 words, may contain images, audio, or even video. Great for submitting to high traffic websites as exclusive content in return for a link back to your own website. You can use these articles in your ezine or newsletter or add them as pages to your website. People link to quality content and it can also lead them to social bookmark these pages in Digg, Technorati, Delicious, and other social book marking sites. The cost per premium articles depends on the options you choose.

More info on custom article writing services here.

Average cost for premium articles is $50-$200 per article depending on complexity, length, whether it is for online or offline publication, images, etc.. Premium Articles are priced according to the options you choose.

Article Marketing Myths

By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.

First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn’t appear they were ever not aware of the power of article marketing.

In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader.

In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Your article when reprinted will be the text of a webpage or webpages.

In the author bio section at the bottom is some info about you and links to your website. It is suggested that you put in one link to your main page and one to an interior page that fits the article you are writing.

If your article is submitted to websites that take article submissions and offers free content to webmasters, then webmasters choose to repost your article on their websites, the links in the author bio section become links from their websites to your website.

Now lets go on to the myths and facts about article marketing

MYTH: Article marketing doesn’t really help you all that much.

FACT:: Article Marketing can help you increase your link popularity and be a source of some of the most targeted traffic you can get.

MYTH: Reprinted Articles only get indexed as supplemental pages, therefore it doesn’t help enough to make it worthwhile.

FACT: Depending on where the article gets submitted to, the article itself can get a top 10 listing in major search engines and not as a supplemental page.

MYTH: Submitting your article everywhere creates duplicate content and the search engines will punish or discount those pages as a result.

FACT: If search engines punished duplicate content in the way that myth suggests then all rss feeds that cause a post in a blog to be reproduced to be discounted or published and they are not. The New York Times articles and CNN stuff is blasted all over the web and are not punished or discounted.

Duplicate content is two webpages that are around 90% similar, not two webpages that have similar text on them. If you would like to compare how similar two webpages are Click Here.

MYTH: The only way article marketing works is you write an article then submit it to thousands of article submission websites.

FACT: There is more than one way to make article marketing work for you. The way mentioned above works okay if you are looking to get a lot of links back to your website whether they are related or not and can be effective if you currently have very little or no link popularity at all.

Another way is to hand submit your article to article submission websites that only accept articles related to your topic. This is more difficult but the links help you more just through the submissions and it’s more likely that the websites that pick up and repost your article will be also related to your topic which can help you with better links and targeted traffic.

Yet another way is to write a very high quality article that you really take your time on and research. You then choose a very high traffic website related to your topic. One that has great PR and a lot of visitors.

Email them your article and offer them an exclusive if they will print your article with your links included in the bio. If your article is of good quality and they get an exclusive you have a good chance they will post your article there.

This one posting of your article can be more powerful than the mass submitted article method if you choose the website you submit it to carefully.

Last but not least, posting your article exclusively on your own website is a great way to add fresh content and if the article is good, people will link directly to the article increasing both traffic and PR for your webpage where you posted the article. But for this to work you need to already have some traffic to work with.

MYTH: You should always post your article in your website first, then wait to get crawled by the search engines before submitting the article elsewhere.

FACT: Adding articles to your own website is called adding content. Submitting those articles to other websites is called article marketing. With article marketing you don’t want the article indexed on your website first.

Yes you read that right. You do not want the article indexed on your website first. You are or should already be doing SEO on your website and adding fresh content to your website for the search engines to get traffic from them.

Submitting articles to other websites and having the search engines find it there first gives another gateway that people can find your website through. If the websites that you submitted your articles to get crawled often, then having your article appear there with the links intact will get your website crawled as well.

If the websites you submitted your article to are getting indexed well by the search engines, then your article being found on their website first might get it in the top 10 results. Placing it into your own website with no or low PR might not have gotten the article indexed at all.

I hope this article will clear up some of the myths about article marketing and that it has helped you understand how and why it works.