All Entries Tagged With: "article ghostwriting"

Article Marketing Secret: Who Is Your Target Market?

Many people question as to what topic they should choose to write their articles… Fortunately, the short answer is simple… Write articles that appeal to your target market. But what does that mean exactly?

I always pose this set of three questions, when I am talking to clients about what they should write about:

1. What do you sell?
2. Who is most likely to buy what you are selling?
3. How can you “answer a question” or “solve a problem” to help those people who are likely to buy what you are selling?

What Do You Sell?

Maybe you sell widgets, cell phones, car parts, or marketing services… It does not matter what you sell… There will always be a topic that you can write your articles about.

Do keep in mind that the point of article marketing is not to directly sell your products, but rather to educate, inform, or entertain your reading audience. So long as you stick to the idea of educating, informing, or entertaining your readers, you will never have a shortage of people who want to read the articles you write.

However, if you keep your focus on trying to overtly sell your products or services in your “article” copy, then it will be difficult to find publishers who WANT to publish what you have written.

This is important to note, in that publishers NEED content, but publishers tend to be very picky about the content that they want to share with their readers. In order for a publisher to become or remain profitable, he or she must always serve the desires of his or her readers. And readers do not want to be sold to, preached to, or criticized. Instead, readers want to improve their lot in this life and solve the problems that they face.

If you keep the needs of the publisher foremost in your mind, and the wants of the reader, then article marketing is a great tool that can help you to earn thousands of dollars.

If you lose focus of what publishers and readers want, then all you can hope for is a few links from your articles, from a few websites that very few people visit or read.

Who Is Most Likely To Buy What You Are Selling?

Just because you sell cars does not mean that anyone who has a drivers’ license is in your target market. Let us put this statement in perspective.

• If you sell $2000 cars, most of the people in your target market are the poor – including those in poverty and students.
• If you sell $10,000 cars, your market is mostly families in middle-class America. Occasionally, you will find the college kid coming to your store to buy a car for college, and sometimes you will see a bunch of tire kickers who can only pray to get financed.
• If you sell brand new cars, your target market will again differ by what kinds of vehicles you sell. A Cadillac-buyer is different from the SUV-buyer and the economy-car buyer.

There is not a car dealership anywhere in the world that tries to target its advertising to everybody with a pulse and a drivers’ license. It just does not happen. Either the dealership talks about its available cars and the benefits of owning a specific car, or the dealership points out that they can finance anyone.

Once you understand who is most likely to buy what you are selling, then figuring out what to write about has been made much easier.

Help Your Readers Solve A Problem

Before you start writing your article, you should try to get into the heads of the people most likely to buy what are selling. Those people as a general rule have common problems for which they seek solutions.

One way to get a handle on what those problems might be is to review the email correspondence and phone calls you have taken from your clients. If you read that email all at the same time, certain questions will be asked over and again. In fact, you might even have a FAQ (Frequently Asked Questions) page on your website that you can reference at this point in the brainstorming session.

Your email and phone correspondence and the FAQ page on your website can lead you to a better understanding of the kinds of questions your customers are always needing to be answered for them.

Once you have achieved the understanding of what problems your customers seek to have solved for them, then you have to come to the magic formula for writing articles that find wide publication and a large readership.

In your article, present your readers with the questions that people have, and then present answers to the questions and show people how to solve their problems.

In doing so, publishers who have heard the same questions you have heard will be strongly inclined to publish your articles. And when publishers agree to publish your articles, you will be able to reach the publishers’ readers and a huge network of already targeted people who are very likely to buy what you are selling.

Understanding The Mechanics Of Article Marketing

When you write your articles, it is important to remember a few key points while writing the articles. Those key points are:

• The title serves to get your article opened, so it needs to be good.
• The body of the article answers questions and sells readers on your credibility in the marketplace.
• The article should be easy to read, and it should easily carry the reader to your About The Author information at the end of the article.
• Once at your Resource Box (About the Author information), the role of the Resource Box is not to sell your products or services, but to get the reader to visit your website, where the real selling will take place.

Using the formula that I have outlined here, you are sure to find success with your article marketing endeavors.

Sure, I know some people might be thinking that the only reason for article marketing is building links, so all this extra effort would be unnecessary. But let me tell you something that I learn from time-to-time…

Did you know that if you write an article that gets published in a large newsletter that you can in fact earn $10,000 plus in sales from that single article? This is a lesson that I have learned more times than I can count. And to be honest, it is a lesson I like to learn.

Consider this… You can spend a few dollars and very little time to create an article that will generate a few back links, hopefully helping you to rank in the search engines for your target keywords. Or, you can spend a few more dollars and a little more time and create an article that could generate back links for the search engines AND find a wider audience for your article in newsletters – newsletters that could potentially deliver thousands of visitors to your website and generate thousands of dollars in sales in the next couple weeks. Which strategy makes more sense to you?

If you are wondering if I practice what I preach, then read this article again and then see my resource box below. I provide article distribution services to my customers, and my customers frequently ask me what they should write about in their articles and how to best construct those articles to reach a wider audience, and more specifically, their target audience. If I have answered these questions to your satisfaction, then visit my website and let me help you to promote your articles too.

About The Author

Bill Platt has been writing about article marketing and SEO for a number of years. If you have written an article that you feel is good enough to get publication in a major newsletter or website, then you owe it to yourself to use Bill’s article distribution service at http://www.thephantomwriters.com/ If you are interested in learning about coop article marketing, then visit Bill’s newest website: http://www.sponsorarticles.com/

Can Buying Articles In Bulk Save You Money?

Many clients of article services order a few articles here and there. The more savvy article marketers, on the other hand, order articles in bulk. I’m talking hundreds of articles at a time. And the savings from ordering that many articles at once is tremendous. The reason why is because the person writing your article usually does the same amount of research for one hundred articles as she does for ten. The time it takes to write that many articles may take longer, but the lengthy part of article marketing is the research, not the writing. A writer who can shave off two hours of research can use that time instead to write articles. That’s why many article ghostwriting services offer bulk discounts.

Should You Use A Pen Name For Article Submissions?

Many writers prefer to submit articles under a pen name to protect their privacy. Is this a good practice? According to EzineArticles owner Chris Knight, articles written under pen names achieve less in the trust department. It’s easy to see why.

Here’s why Chris Knight says pen names are bad:

• The majority of thin & crappy article vomit submissions come from members who are clearly using a pen-name.
• Undesirable or high risk content topics (Casino/Poker/P Enlargement/Get Rich Quick/Name brand mentioners) are almost always under pen-names.
• There is a lack of accountability that comes from hiding behind a pen name.
• Often times pen names are rejected because they include related descriptors to the content topic that a person writes about. Ex: Star wars movie writer’s pen name “Jedi Walker.”
• Pen-name submitted content is often ghost written. Yes, it’s that easy to tell. Ghost written articles are almost always 2nd class vs. original content written by a true genuine expert author (our ideal member profile.)

Some of these points are hard to argue with. The first two points, for instance, are almost a given. We’ve all received enough spam from these people that to question whether or not Chris Knight is telling the truth is almost like questioning the weather as it is happening right now. That’s not to say that some gambling site owners do not write good articles or that articles written under pen names are always substandard. Generalities, however, are generally true.

As for accountability, writing under a pen name can offer some lack of accountability, but if you have an account under your real name and you write and submit articles under a pen name then the accountability is still there.

I understand the reason behind rejecting pen names that stand out as descriptive names rather than real human names. Who wants to read an article on the history of baseball by First Baseman? It’s not personal and everyone knows it’s not your real name. As a publisher, I’d wonder why you didn’t use your real name and I would likely not use your article even if it was well-written.

As for the final comment, that articles written under pen names are usually ghostwritten, all I can say is, OK, so what? Of course, I understand Chris Knight’s point in light of his first point: The majority of thin & crappy article vomit submissions come from members who are clearly using a pen-name.

It’s really sad that most ghostwritten articles are lousy articles. But not all of them are. The reason many of these ghostwritten articles are so under par is because website owners spend $1-$5 for the articles. If that is all you are paying for an article then you are overpaying. Yes, that’s right – overpaying. You are getting 0 quality articles for a cheap price, but that price is inflated for the quality that you get. It’s like buying gasoline for your automobile at 25 cents per gallon then wondering why your car’s engine blows up when you try to start it.

Ghostwritten articles are not inherently bad. Gad ghostwriters give good ghostwriters a bad name. Because of that, article directories like EzineArticles implement strict guidelines that shut us out. If your ghostwriter is any good at all then Chris Knight’s staff will not be able to tell your article is ghostwritten. If a pen name looks and sounds like a real name, such as Peter Spangler (doesn’t that sound like a real name?), and your article is as well written as the best articles written by real humans then EzineArticles, and every other article directory, will treat your article just like any other article. In that case, a pen name won’t hurt you. Still, I recommend using your real name unless you have a compelling reason not to.

4 Creative Article Marketing Techniques

Targeted Article Marketing – Discover 4 Creative Ways To Advance With Article Marketing

By Sean R Mize

Today, it is very possible to grow your ebusiness by just writing and submitting your articles online. This process, which is commonly called as article marketing, is currently one of the most cost-effective and efficient marketing tools that is being used by millions of webmasters and online entrepreneurs from all points of the globe. This tool can easily drive free traffic to your website, pull up your search engine ranking, and generate more sales leads to increase your online revenue.

Here are the 4 creative ways to advance with article marketing:

1. Your articles must be informative. Online users open and read articles for one good reason: they would like to be informed. So, make sure that your copies can offer valuable information that your readers will find helpful and valuable to their lives. I suggest that you offer them with solutions to their pressing issues, answers to their frequently asked questions, or guides that can help them improve their skill level.

2. Do your research. Online users appreciate articles that offer in-depth, complete, and detailed information about topics that they are deeply passionate about. You can offer them exactly what they need by doing your research before you pound on your key board. Take that extra mile so you can offer your readers more. Check out reputable sites, read some studies or researches, or interview an expert on you chosen niche who can give you more valuable information.

3. Never use article spinning software. A lot of article writers who are looking for ways on how they can augment the number of their articles resort to these type of software. Although they can rewrite your copies so you can avoid content duplication, these software cannot guarantee the quality of your articles. As you know, offering your readers with poor quality content can be deadly to your marketing techniques so you might as well write your articles manually or hire ghostwriters to do the legwork for you.

4. Check your facts. You surely don’t want to feed your readers with misleading content as this can easily affect your expert status online. That is why, it is crucial that you check all the information that you include in your articles before you make them available online. If you are discussing new concepts that are just too-good-to-be true, back up your claims with studies, researches, testimonials, and other reputable resources.

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Sean Mize is an internet marketing mentor who teaches people to generate over $15,347 per month online via automated systems and product funnels.

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize

Sean Mize has made some good points here. I can’t stress enough the importance of following these four points that he makes about article marketing:

• Be informative
• Do your research
• Don’t use spinning software
• Check your facts

I’d also add to these one more very important point: Proofread your work.

Nothing screams “amateur” more than glaring errors throughout your articles. Spelling and grammar errors will kill your credibility so fast. If you are not very good at grammar and spelling then you’d be better off paying an article writer to ghostwrite your articles for you. A professional writer will take the time to ensure that your articles are proofread before they are distributed to the article directories and you will look professional and credible to your targeted market.

Learn more about article ghostwriting at Article Content Provider.