All Entries Tagged With: "article"
Why Your Title Will Make Or Break Your Article
Article marketing is without a doubt one of the best ways to market a website online. And the most important part of your article is the title. Put the wrong title on your article and you’ll kill it before you begin. Put the right title on your article and you’ll get so much crazy traffic you can’t stand it. Here are 5 things you need to do in order to write a great article title:
- Optimize It For Search – You can optimize an article title. All it takes is one carefully placed keyword. Put your important keyword within the first three words of the title. But don’t forget to use the same keyword in your article.
- Keep It Short – Shorter titles do better. Make your title short and snappy. If your title is too long you’ll turn readers off before they even read the article. You’ll almost ensure they won’t read it at all.
- Excite The Incite – Excite your reader with your title. If the reader has no reason to get excited by your article’s title then they won’t get excited about your article. Get them excited then incite them to click on it and read the article.
- Promise A Benefit – No one reads without wanting something. Promise your readers a benefit if they read your article. Then deliver on that promise.
- Tell Them What The Article Is About – Don’t be cute. Tell your reader exactly what to expect from your article. Don’t use a bait and switch. Your reader will go away disappointed – and may never come back!
If you do these 5 things in every article title you write you’ll get people reading your articles. And they just may go on to buy something too!
The Trick To Including Links In Your Article Body
In this age of article spam, including links within the body of an article is difficult to accomplish, depending on how you are distributing your articles.
If you are relying on a bunch of article directories to get your articles to publishers, links in the body of an article is nearly always a guaranteed article killer. 80% of article directories prohibit links in the body of the article and for good reason.
Most article directories prohibit this practice, because so many people abuse article marketing, in an effort to spam the article directories and search engines. They simply miss the point of article marketing, by missing the idea that article marketing is an excellent tool for getting human readers to their website to buy what is being sold.
The new breed of article marketers who entered the marketplace in circa 2005 had been told by the so-called guru’s that the only point of article marketing was to generate links to one’s website, for SEO and link popularity purposes. So new article marketers started coming out of the woodwork, trying to shove as many links as they could into the articles they were distributing. The biggest mistake these folks made was to shove numerous links into the body of the article, with little or no regard for whether readers would enjoy reading that article.
What was missed by the so-called gurus and their students, was that those people who were finding great success with article marketing in 2005 and before, were focused on telling good stories to attract human visitors to their websites. They knew that getting the link was important, but they also knew that in order to get more links, the writer needed to tell a good story.
Article directory managers were annoyed at the junk that was pouring into their directories every week, so they started seeking out methods to quickly identify the trash. The one identifying mark that really stood out was that 90% of the article marketers who were putting links into the body of the article, were those people guilty of submitting those most trash articles to their directories.
Article directory managers did realize that 10% of the articles with links in the body of the article were great articles, but they also knew that the other 90% were pure trash. Granted, they knew that they would be losing a few good articles each week by prohibiting articles with links in the body of the article, but they also knew that they would be ridding themselves of a huge portion of the garbage that was being sent to them.
Strictly as an effort to manage their own time, article directory managers put an end to articles with links in the body of the article.
The only reason one should ever consider putting links in the body of their articles is when they recognize that those links might prevent an article from being published in some sites, but at the same time, it might make the article more attractive to others.
The first trick to getting an article out there with links in the body of the article is to distribute your article only through article distribution sources that allow such a thing. The second trick is to only provide links that support the story you are telling, and to avoid using self-promotional links in your article.
There are some article distribution channels that permit links in the body of the article, although the strongest recommendation is to only include links that support the story being told.
If you only provide links that add to the value of the article, then the chances of certain publishers printing your articles is greatly enhanced.
For those of you who pay attention to the articles that I write and distribute, you will note that half of my articles have NO LINKS in the body of the article and half DO HAVE LINKS in the body of the article.
I do this because I want to be able to reach publishers who appreciate links in the body of the article, and I want to reach publishers who prohibit links in the body of the article.
I only include links when those links add real value to my story. And I switch formats, so that I can reach a much larger audience through diversity in writing strategies.
When all is said and done, whatever formats you utilize in your articles, the most important consideration is to always give your readers real value. When you have learned to do that, you will also find success in your own article marketing endeavors, like those before you have done.
Bill Platt – owner of The Phantom Writers.com Article Ghost Writing and Article Distribution Service
Get Your Personal ArticlesBase Article Widget
EzineAticles has has an article widget for some time. Now, ArticlesBase has joined the widget club. If you write and submit your articles to article directories, you can place a widget on your blog or website to let your visitors know that you write articles and publish them at these article directories. How that benefit you?
For starters, if other webmasters within your niche visit your website and see your widget, they may be interested in your articles. If so and they publish and e-zine or use guest articles on their website then they could pick up and publish your articles. That’s more exposure for you and potential traffic to your website.
Wanna see what your ArticlesBase widget could look like?
Pretty snazzy huh?
How A Newsletter Can Drive Traffic To Your Website Or Blog And Make You An Expert
Blog Content Provider has spent the last couple of days discussing the benefits of a blog promotion newsletter. Actually, a newsletter can do more than promote your blog. It can promote your entire business.
In addition to pointing your newsletter readers to your daily blog posts, you can also share with them your insights into your niche with articles that enlighten them on the benefits of your business. You can send them to your website with carefully targeted links from your newsletter, designed to increase traffic to specific pages of your website that you want your newsletter readers to pay attention to. Articles can go a long way to make that happen.
Your newsletter articles do not all have to be written by you. They can be written by guest authors, picked up from article directories, even borrowed from blog posts of related websites (as long as you have permission and give proper attribution). One thing is certain, however. Newsletters are not dead. They are a viable way to promote your business, your website, your blog, and your expert articles.
Call 786-317-8774.
Article Length: Does Size Matter?
When it comes to writing articles, too long can be as big a killer as too short. There is an optimal length to articles, but it largely depends on what the purpose of your article is.
If you want to publish your articles your article directories for mass distribution then I wouldn’t go less than 400 words. Probably 400-600 words is best, though you can get away with up to 700 words. I wouldn’t go beyond that. The reason is because you are targeting those articles toward e-zine and newsletter publishers. Those publishers are generally looking for well-written articles that are short and optimized around a specific keyword. Anything less than 400 words is probably too short to provide any real SEO value. Anything longer than 600-700 words is too long to maintain reader interest and will likely be rejected by the publishers who can help you the most due to space considerations.
If you are targeting website publishers – third-party news sources, content publishers, and other such sources where your articles will likely be converted into HTML and enhanced by graphics then you might get away with a bit longer. But the 400-600 word length is still a good rule of thumb unless a specific publisher has their own guidelines. If you are targeting your articles toward specific publishers then you should follow their guidelines if they are different than the norm. If all else fails, contact the publisher directly and ask them what they prefer. You should always tailor your article content to the publisher you are seeking to publish your content if you can.
