By
Bill Platt on July 21st, 2008
Posted in Article Directories, Article Marketing, Article Submissions, Website Content | No Comments »
I spent most of this weekend updating one of my side-project websites. To be frank, it is a site I built with HyperVRE. While the HyperVRE product is pretty good, it is not ideal for big websites. So long as you are sticking to 10-page websites, this is a good product. But the site I have working on is a 500-page website.
The problem with the HyperVRE comes to light when you are working sites in excess of 20-pages. It takes a long time to compile large sites, and updates and template changes can be very painful and time-consuming.
This is where I have been with my 500-page website, that I built in just a couple of days using the HyperVRE package. It simply takes too long to update with minor changes. What I did was to decide to hand-repair the site and convert it to my own operating system platform, so that future repairs and tweaks could be implemented easily. (If you are wondering, I believe that this may someday become a stand-alone product, but I am a bit too busy to aim for that just yet.)
So, my adapting of the website has been made much easier with my php knowledge. But, I am still having to edit each article display page and put it into my new template system. I have cleared about 100-pages in the last 12 hours, so progress is good. I only have 400 pages to go….
So here is my point.
I have been looking at each of the individual articles, as I am morphing them to the new system. Far too many of these articles from a wide variety of article directories have lots of problems. I am going to document for you here the major problems I have seen, so that you can prevent yourself from getting caught like a lot of these writers have been caught - fluttering in the wind, with their article marketing campaign in ruins.
Resource Box - General Notes - The whole point of putting articles into circulation is to get your link out on the web, in newsletters and on websites and blogs. Don’t forget to put your links in the authors’ resource box!
Resource Box - Link Specific - Make sure your links work! Far too many of these articles have inoperable links, because the HTML for the HREF tags are seriously hosed. Noted Tips: 1) Put a space between the A and the HREF, between the HREF and TARGET tags, etc.; 2) Make sure there are quotes on each end of the URL or not. The HREF tags will work, with or without quotes around the URL, but putting only one quote around the URL breaks the link; 3) Make sure to include a http:// version of your link in addition to your embedded keyword links; 4) Don’t put punctuation at the end of your URL, unless you are including just the domain name, with no deep links (links to pages within your website). Even if you are linking just your domain name, I solidly recommend that you do not follow the URL with any punctuation.
Use The ENTER Key Sparingly - You should only use your ENTER key to break paragraphs, and then use it twice, to put a blank line between paragraphs. DO NOT hit ENTER after every type-written line. It will hose the proper display of your articles — and it is really hard to fix at the webmaster end. (I actually did just delete some articles, because they were so full of mistakes that I did not want to invest the time to fix them.) If you absolutely have to… hit ENTER at the end of each type-written line (strongly recommended against), make darn sure that you hit the SPACE key before hitting the ENTER key. Some directory sites will strip your extra ENTER keys out of the text, but those same sites will fail to put a space in there for you at the end of the line. The result is wordsthatrunintoeachother. This is damn annoying to the webmaster who has to choose whether to delete your article, OR fix your mistakes.
Sub Headings
When you are including a sub-heading in your text, you should make sure that you do two things: put a blank line between the subhead and the next paragraph, and always cap the first letter of every word in your subheading. Extra Note: If the directory will let you include BOLD html, then be sure to bold your sub headings.
If you are going to put a numbered list in your article, please put a space between your number and the first word that follows it. It looks like crap if you don’t.
If you are putting an unordered list in your article, please separate list items with a blank line between them, unless you are going to include the LIST ITEM html coding.
—
If you are using an article distribution service to get your articles out onto the Internet, then you generally have three kinds of choices:
- Do-It-Yourself Software;
- Low-cost and mostly Do-It-Yourself distribution service;
- The Phantom Writers Article Distribution Service - full service.
Why do I mention this? For one, I own The Phantom Writers. But, I am not mentioning this to brag. The reason I mention this is because with my distribution service, we actually provide a full-service operation. We will put your articles together for distribution, and our team of experienced people will ensure that everything is working as it needs to work. We make sure all of your links are formatted properly and working. We also make sure that all of your T’s are crossed and your I’s are dotted.
My point, if the people whose articles were in my automotive website were distributed by us, instead of someone else, the multitude of problems I saw today would never have been, because my staff would have made certain that your article distribution went off without a hitch.
—
If you are struggling with high fuel prices and trying to figure out how you will be able to pay for your online advertising endeavors, please consider getting a copy of my ebook, “How To Increase the Fuel Mileage of Any Vehicle.” By utilizing the gas-saving tips and gas-saving strategies I recommend, you should easily be able to improve your fuel efficiency by at least 30%! In these days of $4 per gallon gasoline, 30% will add a whole wad of change back into your monthly budget… just enough to enable you to build your income streams, so that maybe you won’t have to worry about conservation next time around.
—
Bill Platt 405-780-7745 - 9am to 6pm CST
By
admin on December 1st, 2007
Posted in Article Directories, Website Content | No Comments »
If you are searching for free content, make sure you check out our article directory. There are 13372 articles there for you to use as content for your website free of charge!
You can also check out Articles.pn for more free content.
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By
admin on October 13th, 2007
Posted in Website Content | No Comments »
The content on your webpages affects your search engine positioning, the number of links to your website, and your sales. Can you afford poorly-written content?
There are a lot of writers out there who can write a decent article, but not many writers that know how to write good, original website content that is optimized for your keywords and phrases while still appealing to your potential customers. The text content is the most important part of each of your webpages for many reasons;
1. SALES: The text content is what your visitors will read when they find your website. It has to be interesting and informative. It also needs to guide the reader where you want them to go. Getting a reader to click the “buy” button or the link you want them to click on is our goal. It is the website content that will do that, not the pretty design and graphics.
2. LINK POPULARITY: If the content in your website is well-written, original, interesting, and informative, people want to bookmark it and they want to link to that content from their own websites. Organic Link Popularity can easily be achieved with well-written, original content.
3. SEARCH ENGINE RANKINGS: Again, good, orginal content comes to the rescue. Search engines do not rank you well for your keywords and phrases due to the pretty design or graphics you have in your webpages. The search spiders or bots read the webpage content to decide if that text is relevant to your chosen keywords and phrases. Your website content must be informative and interesting as we stated before, but it also needs to be optimized for the keywords and phrases that will bring you more traffic from the search engines.
We Write Your Website Content For as Low As $40 Per Page, including meta tags if needed. Use the form at the bottom of this page for a free quote!
By
allen on October 6th, 2007
Posted in Article Writing, Website Content | No Comments »
We often get the question, “What’s the difference between articles and website content.” The answer is, quite a lot, actually.
Articles can be places on your website but rarely will you use your website content for article marketing. The way we use the word “articles” is to describe content that is written for the sole purpose of conveying information. Articles are used for various purposes. Among those purposes are:
- To market your website and drive traffic to it
- To increase your credibility as a web author
- To provide valuable information for your target market
- To enrich the lives of the people you are trying to serve somewhere other than on your website
When you write articles you hope to have them published somewhere other than on your website. You can improve your website by adding your articles to it, but that isn’t the primary purpose of your articles. They are used for marketing.
Website content, on the other hand, is used to close sales. You want people to read your website content and do business with you. It is more than just providing information. It is drawing in new customers.
That said, one of the primary components of both website content and articles is that they are both SEO tools. A hammer and a nail gun are both carpenter tools, but they are used for different purposes. The purposes may be similar but each has its unique place in the carpenter’s toolbag. So too is it with articles and website content.
By
admin on September 30th, 2007
Posted in Website Content | No Comments »
This article is from the Entireweb Newsletter and I thought you might find it useful.
Writing for the Web
Have you ever tried to read your local newspaper online? How about the New York Times or the Wall Street Journal? It just isn’t the same. Do you know why?
Because articles meant for print don’t translate well to the web, and the rules that apply to writing content for the internet are different than those for print. What constitutes quality content offline does not necessarily constitute quality content online.
How the web is different:
Text is hard to read
Typical computer monitors have a resolution of 96 dpi (dots per inch). Compare that with a printout from a laser printer that has a resolution of 600 dpi, or a magazine page that can be upwards of 2400 dpi, and it’s not hard to figure out why the text on a computer places a strain on the eyes.
According to the book Hot Text, Web Writing That Works, by Jonathan and Lisa Price, “because text is more difficult to read on-screen, people often read slower, comprehend less, recall less, and do less in response.”
Now here I disagree about that last remark and the writer actually points out why I disagree later in this article. I believe people do a lot more in response to what they read online vs what they read offline.
I believe they also respond to advertising more often online than they do offline. Just common sense. Online all that is required for them to react is clicking a link. To respond to an ad offline, they have to make a phone call or pay an advertiser a visit in person. People like easy. That’s why we have remote controls for our tvs. Let’s go on though.
Words can be linked to other pages and sources
The closest thing you’re going to get to a link in a newspaper is when a story is split into two sections and you’re told the story is continued on page 9. But when it comes to the web, words and images can be linked to other web pages, photos, videos, sounds, and a myriad of other things. Being able to link is the primary tool that web writers can take advantage of that print writers don’t have at their disposal.
That’s exactly it. That’s why I disagreed with the less response thing earlier in the article.
How you should write:
Write less
Because of the strain placed on readers when reading on a computer screen, you can’t expect them to read a 5,000 word article. Research has shown that most readers tend to scan an article before reading. Articles longer than 1,000 words will likely turn off your audience and result in few people reading your article (and therefore fewer visitors coming back to your site in the future).
500-600 words is a much much better idea. 1000 word articles are too long to read online and people’s attention span is short. After all, there are all those links to click. 
You should condense your writing to include only the most crucial points and eliminate everything else. Writing successfully for the web forces you to present only the necessary content and leave the rest out.
Utilize headings and lists
Since people tend to scan web articles as opposed to reading them from the first word to the final word, you should make it easy for them to find what they’re looking for by using headings, bold type, and lists. A great way to turn a print article into a readable web article is to transform it into a top 10 list. Lists make it easy for readers to scan and read only what they are interested in.
Use plenty of links and make them obvious
Since linking is the primary advantage of a web writer, it should be used early and often. Linking allows you to provide the reader with a roadmap of information. With your article as a starting point, your reader should be able to find more information about any and all topics discussed in the article. Common things to link to include reference pages, news sources, audio and video, forums, and applications that will enhance the reading experience. The best thing about links is that the user can choose which ones to follow and which ones to ignore. That allows you to reference something without citing the entire thing as you would have to in a print article.
Ok, here we disagree somewhat. First of all, it depends on why you are writing in the first place. If your only goal is to provide free information to your readers, then his writing strategy is ok. The author here seems to believe in the Wikipedia school of content writing.
If you sell products and/or services on the web, then every link to a reference he just suggested is nothing but a traffic hole. Traffic will leak right out to those reference sites, see another link and click it, then forget you ever existed.
If you sell anything on your website, the only links out from the content you write should be to where the reader can buy those products or services. If you use affiliates, then affiliate links are what should be in your content. I’m all for being informative to the reader, but if you want to sell soemthing, don’t send your reader anywhere that doesn’t help you sell.
One of the most important things to remember when linking is to make it visually obvious that a section of text is a link. Five years ago it was common place to use the standard blue underlined text for linking, but as the web has evolved, most designers have abandoned that style for better looking links. Site designers can still make links obvious by consistently using a different color than standard text and by providing a hover effect, such as underlining the link and changing it’s color, when users place their cursor over the link. This subconsciously tells them that the text is a link.
But only for those people who use the web a lot and often. Underline the links. Newbies might not ever “hover”. Don’t assume the reader is as familiar with the web as you are.
Write with the search engines in mind
Since much of the content on the web is found via search, it makes sense to write with the search engines in mind.
No, this doesn’t mean that you should stuff your articles with keywords to the point where they are barely readable. But it does mean that you should write titles and headings that actually convey what your article discusses.
For example, this article could be called “Content Evolution” or “Digital Distribution.” If it were a magazine article, those titles or other titles might have been more appealing, but they don’t capture the essence of the article, which is “Writing for the Web.”
If someone were to search for an article on writing online, they’d likely use a phrase like “how to write for the web” or “writing practices for the web” which would turn up this article, but probably wouldn’t turn up an article with one of those other titles.
Resource: Price, Jonathan, and Lisa Price. Hot Text - Web Writing That Works. Indiana: New Riders, 2002.
About the Author: Adam McFarland owns iPrioritize - simple to-do lists that can be edited at any time from any place in the world. Email, print, check from your mobile phone, subscribe via RSS, and share with others.
Most of the article I agree with, especially the last paragraph. I cannot emphasize enough how important titles and headlines are to SEO.
By
admin on September 29th, 2007
Posted in Website Content | No Comments »
We Write Your Website Content For As Low As $40 Per Page. Use this form to request a free quote.
There are a lot of writers out there who can write a decent article, but not many writers that know how to write good, original website content that is optimized for your keywords and phrases while still appealing to your potential customers. The text content is the most important part of each of your webpages for many reasons;
1. SALES: The text content is what your visitors will read when they find your website. It has to be interesting and informative. It also needs to guide the reader where you want them to go. Getting a reader to click the “buy” button or the link you want them to click on is our goal. It is the website content that will do that, not the pretty design and graphics.
2. LINK POPULARITY: If the content in your website is well-written, original, interesting, and informative, people want to bookmark it and they want to link to that content from their own websites. Organic Link Popularity can easily be achieved with well-written, original content.
3. SEARCH ENGINE RANKINGS: Again, good, orginal content comes to the rescue. Search engines do not rank you well for your keywords and phrases due to the pretty design or graphics you have in your webpages. The search spiders or bots read the webpage content to decide if that text is relevant to your chosen keywords and phrases. Your website content must be informative and interesting as we stated before, but it also needs to be optimized for the keywords and phrases that will bring you more traffic from the search engines.
We Write Your Website Content For As Low As $40 Per Page, including meta tags if needed. Use this form for a free quote! We will answer you as soon as we receive your request.
We can help you choose keywords, length, titles, topics, etc.
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By
admin on August 11th, 2007
Posted in Website Content | No Comments »
by Chris McElroy aka NameCritic
With Google Adsense or Yahoo Publisher, having people click onto more pages helps your revenue immensely, but how do you get them to read more than one page when they visit your website? Here are a few tips.
1. Create pages within the blog that contain reference material you refer to often in your posts. These static pages will also get crawled and indexed by the search engines and as you write posts about your topics you can refer people to these static pages as references to what you are posting about.
2. Use articles as static pages. You can reprint articles on any topic for free by visiting one of the many article directories like http://www.articlecontentprovider.com/articlesubmit/ Then refer people to read the articles that relate to the post you are making. You could even add one article as a new page every time you make a post.
3. Refer to other posts you have made on your blog or on another one of your blogs while posting. This gets the reader to click over to previous posts. You can even decide your posts by browsing previous posts and deciding which one to follow up on. Those archives are not to be lost and forgotten. Its great material, (you wrote it right?), so use it.
4. Create a page that links to your favorite posts that are timeless. You browse your old posts, find posts that you want readers to find easily, then build a links page with those posts directly linked. Then add a link to that page from your front page. Call it favorite posts or whatever and you will benefit by those that click through and follow those links.
5. I’ve posted here before about the “more” tag. You write your post as normal, then decide where you want to break the post up onto a new page. You put the more tag in and readers have to click to a new page to read the rest of the story.
6. Write once per week special projects. These are a series of articles on a particular topic. You will be offering it once per week giving readers a week to comment on it, then have them hanging on for next weeks special post in the series. Each time add links to previous posts in that series.
7. Using your content from your other websites or blogs is also a great way to get more pageviews for all of them. Use the target new tag and refer to material on your other blogs and websites. It will open a new window leaving the current blog open while they visit your other website or blog. You can quickly double up your pageviews while also introducing your readers to your other websites and blogs.
8. Make a list of 10 previous posts and the links to those posts. Make a post in your blog about 10 things you want your readers to know and read in case they have not done so before. At your suggestion they will at least go see if they have read those posts before, increasing your pageviews once again plus bringing old material to new readers. That also lets them know they should browse the archives for things they have missed.
9. Using that same list of 10 posts or a new one, visit other blogs on your topic. Find posts that talk about something similar to one of those 10 posts, then instead of adding a link in your signature to the home page, make a comment there and refer to the post that is similar and that contains helpful information to that blogger and their readers. You will also be increasing your link popularity while doing this. Do not spam the link. Make sure it actually contains useful information. Don’t be trolls or spammers and you will end up with new readers and more page views for your blog.
10. Do not stop being creative. Use the tips in this article, plus invent some of your own ways to interlink your blogposts together. Create pages. Don’t just post and forget. That content is valuable, use it. Do not make people search your blog. They are lazy and busy. Bring it to them. That is just good customer service.
I hope this article helps you learn there is more to blogging than just writing a post once in awhile or even daily. If you employ the tips I just gave you into your blog I guarantee you will increase your pageviews which in turn will increase your revenue if using an ad program in your blog.
Professional Management for Business Blogs
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By
admin on July 26th, 2007
Posted in Article Marketing, Article Writing, Website Content | No Comments »
by Chris McElroy aka NameCritic
Whether you sell a product or a service, whether your business is conducted exclusively online or only partially over the internet, marketing is essential. After all, just because you can reach millions of people online doesn’t mean that you will.
After all, how many businesses similar to yours exist online? Without marketing, how will you set your company apart?
The simple answer is that you won’t. Therefore, it’s important to understand the ways in which marketing a business online is different from marketing a brick and mortar store in the center of town.
In order to market your business online, you need to understand the importance of original content. Original content - in the form of website pages, blogs and articles that you use to market your site - will be what sets you apart.
When your website is created, it’s important to use unique, keyword rich, relevant language. In some cases, your web designer may provide this service, however, if content creation is not a part of their package it may benefit you to hire a content writer to create the text of your website.
Keyword rich, relevant text will help search engine spiders to rank your site. However, it’s important in terms of search engine marketing to regularly update your site - to keep it relevant. A blog is an effective tool for keeping the content on your website fresh.
Think about this for a moment: a blog - short for weblog - is unique, keyword rich and relevant content that is updated daily. If offering great content on your site initially improves your search engine ranking, wouldn’t it benefit you to have content that updates daily?
That content, however, should not exist solely for the search engine spiders; it should also provide information with your current customers as well as to prospective customers. A blog does just that: it opens a dialog, enabling your business to reach out to your customers and clients and to provide them with the information that they’re looking for.
Electronic newsletters work in a similar way: with them, you can reach out to those who are interested in learning more about the products or services that your business offers. You can use a newsletter to provide information about upcoming product releases, to offer tips and tools that will save readers time or money, or even to offer discounts and incentives to your subscribers.
Of course, just as you can create keyword rich, relevant articles that reach out to your newsletter subscribers, you can use article marketing to draw in a wider customer base. By creating articles that focus on keywords and phrases associated with your product or services and publishing those articles in directories online, you will be able to establish your knowledge, experience and expertise in the marketplace.
Those prospective customers who are seeking products and services similar to yours will find you credible and follow links back to your website. They will feel confident that you understand what they are looking for and that your product or service will benefit them.
The important thing to focus on, however, is that your content must be relevant to what current and prospective customers are looking for. Your content must contain the information that these individuals are looking for - and, in order for them to find it, it must be written in a way that draws on your keywords and key phrases.
For many, this seems daunting. Creating fresh, keyword rich, relevant content is not something that everyone is good at - especially when it means creating that content on a regular basis, weekly or daily.
Fortunately, there are content providers such as Article Content Provider who can create this content for you. From the creation of website content to maintaining a daily blog, from ghostwriting articles to creating ebooks, Article Content Provider makes it easy for business and individuals to use original content to market websites, products and services.
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By
admin on July 21st, 2007
Posted in Website Content | No Comments »
by Chris McElroy aka NameCritic
I see this everywhere and still cannot believe that people do not get it. Content is still king on the web. The most important thing you will ever do for your website is to put in good content. Great content will get you links and your position in the search engine results will be because of the content you put into your website.
Hundreds of back links will not get you ranked well with poor content. Great content will get you good keyword positioning with or without back links, therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will!
Let’s first look at the content in your website. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.
This text is what your customers will read or not read based on it’s quality. This same text is what the search engines will analyze when they decide how relevant your WebPages are to the search phrase you wish them to send you visitors from.
Now, let us talk about article marketing. If you know about article marketing at all, you know you will be submitting articles all over the web. The links in the author bio at the bottom return visitors to your website if they read and like the articles, you write or have written for you.
Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website.
You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.
Your other hope is that thousands of people read your articles. Do you really want people to read poorly written articles and associate that poor quality with your website? Well-written articles get people to read them all the way to the bottom where your links are located. Well-written articles reflect well on your website.
If the articles are of great quality then likely your products and services must be great as well. The reverse is also true in the reader’s minds. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks.
With all of that being said, I still find all over the web, especially at freelancer websites, people going in and saying things like; “I need 400 articles written for SEO and I’m willing to pay $1.50 per article.” Or they say something like; “I need someone to write content for my website and I’m only willing to pay $10 per page.”
I really try to refrain from telling people they are, well . . . stupid, but I am finding it harder and harder each day when I read this stuff.
They will spend hundreds or even thousands of dollars to have their website designed so it looks really pretty, but the text, the stuff that will actually get good search engine results and sales, they don’t want to spend any money on.
Writers that know how to write text that not only is appealing to the reader, but that is also written with the keywords and phrases in mind, are worth being paid well. The moment you start hiring better writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money.
A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar.
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