All Entries in the "Website Content" Category

Response to Allen Taylor’s Response to Michael Martinez Post on SEO Theory :)

Allen Taylor posted a response to Michael Martinez’ post on SEO Theory and I decided to expand on that response here.

Image via Wikipedia

Content VS Link Building

Content is king. Links only support content, they are not more important than content, never were, never will be. Left you see Google’s home page from 1998. Content was king then and still is today.

Title Tags

Title tag for a web page should be the key phrase you are targeting for ranking that page IF the title also makes someone want to click it.

Description Tag

You should write your own description tag. If you have a header tag on the page that is or contains a key phrase you are targeting and you want google to use the description in the paragraph on the page below that header, then don’t use that key phrase in your description.

If you write your own description tag and you rank for a particular phrase that IS in the description, google will use your description. If google does NOT find that phrase in the description, it will use what’s on the page. So you can use google snippets to pull content for some phrases while keeping your own description for other phrases.

Keywords

Not doing keyword research and not using keywords in your pages is moronic. No other way to put it. That does NOT mean using the key phrase you want to rank for over and over again. It’s all about semantics.

Your key phrase in the title tag and in the header tags on the page basically tells the googlebot what you’d LIKE to rank for. The bot will then search the content for other keywords it expects to find on a page that is really about that topic. If it finds those related words, you have a chance to rank well. Pretty simple.

Link Building

As far as building links goes, building a lot of links from anywhere you can get them, using the same anchor text for most if not all of them, and pointing them all to your home page is a total waste of time.

Google isn’t stupid. They aren’t going to believe that suddenly 1000 people linked to you and all of them underlined and linked the exact same words to describe your site and all of them linked to the exact same page.

You don’t need a ton of links. You need links from high-traffic websites that are related to your topic. You promote content, you don’t just build links.

Building knol pages, hub pages, squidoo lenses, posting an article in a related forum if they allow it, these are things that are good for building high-quality links. But it has to be 100% original content and it has to be interesting and it has to be helpful to people.

Those are the reasons you get click-thrus from those articles. It isn’t about the links. it’s about getting people to read the content and want to come to your website. The fact that you are also link building and feeding the algorithm is a side benefit, not the purpose of real article marketing.

Keyword Domains

Image via CrunchBase

Yes, the keywords in the domain name do help you rank well in search engines. Sorry, but it’s a fact, not a theory.

Just search for SEO on Google. SEO.com is #1. According to Michael’s theory, this makes the people at SEO.com better at SEO than anyone else on the web . . . or another theory is . . . they own SEO.com. I’ll say the latter is correct, not to say anything bad about the people at SEO.com, but the best in the world at SEO? Seriously? They were smart enough to get SEO.com though. Gotta give em that.

With searches for most keywords, you will find that keyword in the URL, not necessarily the domain name itself, like wikipedia.com/keyword. Having the keywords in your domain name is not enough. Other factors are at play here like the actual content on the page.

You can overcome not having the keywords in your domain name, but the key word in this sentence is “overcome”. Why handicap yourself and “overcome” not having the keyword in your domain name? It is an advantage and every little thing you can do to gain an advantage is a good thing. It’s why we still use alt tags, header tags and other things. Any one of those by themselves is not that important. But if you do them all, it adds up.

If you own a company, you should own the domain that matches your company name. You use that on biz cards, letterhead, ads, etc. You brand that name. But your website can be physically located on a domain name that matches the product you sell or the service you provide or the key phrase that brings you the most traffic.

Your “company domain name” is simply pointed to or redirected to that keyword domain so the people who see your ads, biz cards, letterhead and such will still arrive at the right place. In the search engine results pages, people click links and don’t care what the domain name is. It can even help you track what is happening because of your seo efforts vs what is happening because of your marketing efforts.

Anyway, there is so much misinformation out there, I thought I’d straighten some of it out. Need 100% original Content written for you? Let us optimize your web pages the right way. Call us at 512.322.9566 for a free SEO consultation.

Is It Really Possible To Increase Sales By Talking Down To Your Audience?

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As sellers, we always have to walk a fine-line when we are talking to our prospective customers.

If we did not know more about a topic than our customers, most of our customers would not be using our services.

Yet, there is a right way and a wrong way to show your prospects and customers how much more you know than they do.

That is a lesson that is lost on some people.

There is a fellow by the name of Dr. Harlan D. Kilstein Ed.D., who is one such person.

His attitude towards the less informed seem to be just dripping with condescension. Even when he tries to make right with his audience, his words are delivered with an air of superiority. (If you have a few hours to spend, you might want to read this thread in a forum. If you only read the first post, you will miss the point, so if you start reading, I recommend you keep reading.)

While I might be better informed than you are on some topics, that gives me no right to talk to you as if you were a child. And the same principle should apply to Doctor Kilstein.

He is a professional copy writer, so some people have suggested that his attempts in this thread were merely aimed at evoking an emotion in the reader that would lead the reader to hang on his every word.

And while that may have been possible in the beginning, at a certain point in the process, the average reader needs something more than patronization to take something positive from the conversation.

When you have such contempt for your audience as to insult them and their intelligence at every opportunity, you end up burning more bridges than you could ever build. And many of those bridges will be forever burned to the ground.

The challenge is to teach our audience something they do not know, without resorting to making them take offense at your delivery of the information.

You would think that I would not need to demonstrate this idea by talking about a man with a doctorate in education, but the good doctor seems to have let his ego get in front of his mission.

There are only two things to avoid in your writing to avoid coming across as an equal to the arrogant Dr. Kilstein:

• Don’t talk about how wonderful you are; and
• Don’t remind people of how little they actually know.

So, is it really possible to increase your sales by talking down to your audience? I doubt it, because hell will freeze over before I every buy anything from that man. You may see things a bit different than I, and that is fine… You are entitled to decide these things for yourself.

Bill Platt

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Article and Website Content Cheapskates

I see this everywhere and still cannot believe that people do not get it. Content is still king on the web.

Website Content

The most important thing you will ever do for your website is to put in good content. Great content will get you links and your position in the search engine results will be because of the content you put into your website.

Hundreds of back links will not get you ranked well with poor content. Great content will get you good keyword positioning with or without back links, therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will!

Let’s first look at your website content. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.

This text is what your customers will read or not read based on it’s quality. This same text is what the search engines will analyze when they decide how relevant your WebPages are to the search phrase you wish them to send you visitors from.

Article Content

Now, let us talk about article marketing.  If you know about article marketing at all, you know you will be submitting articles all over the web. The links in the author bio at the bottom return visitors to your website if they read and like the articles, you write or have written for you.

Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website.

You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.

Your other hope is that thousands of people read your articles. Do you really want people to read poorly written articles and associate that poor quality with your website? Well-written articles get people to read them all the way to the bottom where your links are located. Well-written articles reflect well on your website and your reputation.

If the articles are of great quality then likely your products and services must be great as well. The reverse is also true in the reader’s minds. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks.

With all of that being said, I still find all over the web, especially at freelancer websites, people going in and saying things like; “I need 400 articles written for SEO and I’m willing to pay $1.50 per article.” Or they say something like; “I need someone to write content for my website and I’m only willing to pay $10 per page.”

I really try to refrain from telling people they are, well . . . stupid, but I am finding it harder and harder each day when I read this stuff.

They will spend hundreds or even thousands of dollars to have their website designed so it looks really pretty, but the text, the stuff that will actually get good search engine results and sales, they go after cheap content.

Writers that know how to write text that not only is appealing to the reader, but that is also written with the keywords and phrases in mind, are worth being paid well. The moment you start hiring better writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money.

A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar.

Website Content Provider Lowers Prices

There are a lot of writers out there who can write a decent article, but not many writers that know how to write good, original website content that is optimized for your keywords and phrases while still appealing to your potential customers. The text content is the most important part of each of your webpages for many reasons;

1. SALES: The text content is what your visitors will read when they find your website. It has to be interesting and informative. It also needs to guide the reader where you want them to go. Getting a reader to click the “buy” button or the link you want them to click on is our goal. It is the website content that will do that, not the pretty design and graphics.

2. LINK POPULARITY: If the content in your website is well-written, original, interesting, and informative, people want to bookmark it and they want to link to that content from their own websites. Organic Link Popularity can easily be achieved with well-written, original content.

3. SEARCH ENGINE RANKINGS: Again, good, orginal content comes to the rescue. Search engines do not rank you well for your keywords and phrases due to the pretty design or graphics you have in your webpages. The search spiders or bots read the webpage content to decide if that text is relevant to your chosen keywords and phrases. Your website content must be informative and interesting as we stated before, but it also needs to be optimized for the keywords and phrases that will bring you more traffic from the search engines.

We Write Your Website Content For As Low As $50 Per Page. Use the Website Content form for a free quote!

We will answer you as soon as we receive your request. If you do not know the answer to any of the questions, just leave it blank or put a question mark. We can help you choose keywords, length, titles, topics, etc. Our email address is info@articlecontentprovider.com and our phone number is 786-317-8774 if you cannot use the form.

Article Highlight: The Importance of Article Distribution Services

A Look At Article Writing And Distribution Services

By: Art Penz

Article distribution services are becoming quite popular and lucrative businesses on the internet. Thousands upon thousands of articles move around the web daily, from the writer to the services to the buyers. These buyers, generally website owners, spend thousands of dollars a year to buy the services, most of which, if not all, are posted for reading and viewing by the general public.

But those articles just don’t materialize out of thin air, like the unknowing might think. Instead, those articles that support every aspect of internet business and information are written by people like us – the “internet writer”. Take pride in what you do because not everyone can do what we do. If they could there wouldn’t be such a huge opportunity for us.

Those of us who do write material for the internet work very hard to produce quality content for the millions of people who read it. We can sometimes spend hours researching and learning things we know nothing about, but have an interest in the subject and sharing it with others. And then, we can spend even more time writing the thoughts of what we learned, shaping words, grammar, and punctuation, into a linguistic work of art that brings clarity to the world around us. Funny thing is however, for all that effort and care we invest in our craft we rarely receive more than pennies in compensation for a single piece. But we can change that.

As every writer knows, the more material you write and circulate the more money you will make. Each of us also knows that we make very little money from only one sale of an article, especially when it comes to internet article writing as compared to article writing for a magazine. However, we also know that we can increase that amount when we get exposure and sell many articles. If you are an author wanting more exposure, along with getting your material widely distributed to increase revenue, then article distribution services may be the answer for you.

There are many different article distribution services that a writer of any subject or target audience can find useful. For writers just starting out who don’t have much of a budget, there are companies that offer free distribution services. Most of these free distribution sites have an extensive list of categories to which you can submit your articles to. In addition to the distribution of your articles being free, some will also provide proofreading, SEO critique, and a biography page, and other services as well.

For authors who don’t mind spending a little cash to increase their revenue there are article distribution services that you can subscribe to. Some subscriptions can be purchased for less than twenty dollars a month for unlimited submissions, while others are much more. Many of them boast an article directory listing in excess of 500 directories with a fully automated system for submitting your articles along with status monitoring tools.

Distribution services are another way for us writers to get more visibility and generate more compensation for what our material is really worth. But please, before signing up for any marketing solution, check the company out as there are some who are copycats of other companies and may not deliver on the services they say will.

Article Source: http://www.articlecontentprovider.com/articlesubmit

The Author is the owner/operator of several successful article distribution services. Also offering a completely automatic article submitter. More info and resources can be found at www.article-hut.com

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