By
allen on March 27th, 2008
Posted in Article Writing, Reputation Management, author resource box | 1 Comment »
Article marketing is about two things:
- Building Links
- Driving Traffic
In both cases, the best tool for accomplishing the task is your author resource box. That’s the area at the bottom of your articles where you get to talk about yourself. It’s best not to write a book. If your author resource box is as long as your article then it’s too long. It just needs to be a couple of sentences. But what should go in it?
Obviously, you need your name. Also, a one sentence explanation of what you do. Follow that up with a call to action. In those two sentences, you should have two links. One of those links should be an URL - spell out your URL. The reason you want to spell out your URL is because your anchor text, which I am about to tell you about, may not be activated by some publishers. If a publisher doesn’t activate your URL then readers of your article will still be able to see your domain name and copy/paste it into their browser windows.
The second link in your author resource box should be your anchor text link. Whatever your important keyword is - the keyword around which you optimized your article - include it again in your author resource box and link it to the page on your website most appropriate for that anchor text. Hint: It should be the URL you spelled out in the other link.
If you do it this way then you are promoting one landing page for each article, but you are also using an important keyword phrase for that landing page to build inbound links to your website. Every time a publisher publishes your article, you’ll get a new inbound link. The most of those, the better. Even more importantly, the more high quality and relevant inbound links you build through article marketing then the better off your rankings will be. Anchor text helps you build your reputation online.
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By
allen on January 19th, 2008
Posted in Article Marketing, Reputation Management | 2 Comments »
Reputation management is the process of monitoring what people are saying about you and responding to any potential public relations problems before they happen or in a timely manner as they happen. Here at Article Content Provider, we like to engage in what I call preventive reputation management. It’s much better to avoid a problem than it is to deal with one after it has happened. That’s the idea anyway.
Just for the record, I’m not talking about pre-emptive strikes. I’m talking about marketing your business with the end in mind. You should know what perception you want people to have of your business and act that way at all times. Articles can be your best tool for developing that perception.
Many new article marketers think that writing 5 or 10 articles and sending them out to hundreds of article directories at once is a neat trick. All their problems are solved for the rest of their lives. Well, not quite.
Article marketing relies on a persistent strategy of delivering a valuable and positive message that keeps your company in the spotlight and associated with helpful content. You want people to perceive you as an expert in your industry. By writing valuable articles that help them understand your business better and the concepts that you want them to know, you can present yourself as that expert.
One of the most important aspects of article marketing is your author resource box. That’s where you tell your readers all about you. Think through this section carefully. You only have a little bit of space - about 300 characters. You must be concise and tell potential customers why they should visit your website. While your article is the place where you give freely, the author resource box is the place where you ask your readers to “give” back to you. Give them good enough reasons and they won’t let you down.
