By
allen on May 12th, 2008
Posted in Press Release Writing | 3 Comments »
Press release writing and article writing have a lot in common. You can actually get a lot of short term benefit out of press release writing, if you do it right. When you sit down to write your press release, think about what you want to get out of it. Who is your press release targeted to and what is it promoting? You’ll have to do some keyword research to find out what the best keywords are for promoting the event that you want to promote. Don’t skip this step because it’s one of the most important parts of the writing process.
Just as you would optimize an article for maximum marketing effectiveness, you also want to optimize your online press release. It isn’t enough to just write a press release that markets your event. It must be optimized. Remember, people will find your press release in one of two ways - they’ll either conduct a keyword search and pull up your press release based on the keywords that you use, or they’ll find it through a topical search on the press release distribution website. Either way, your press release will need to use the proper keywords to be found.
Today’s press releases are not so cut and dry as writing it down and sending it to the newspaper or TV station of choice. You really want to make sure you target your release to the right people. Otherwise, you’ll just be sending words into a vacuum.
Learn more about press release writing at ACP.
By
allen on January 21st, 2008
Posted in Article Writing, Press Release Writing | No Comments »
Some people come to us asking for an article about their business when what they really want is a press release. There is a big difference between an article and a press release and how we write them depends a lot on your goals, both for your business and for the article or press release.
A press release is generally used to create short-term buzz for a particular event or promote a certain aspect of a business for a specific purpose. Articles are simply information pieces that you use to market your business through distribution to various article marketing directories. Those directories are not your real goal, though. Too many marketers think submitting to article directories is enough. But what you really want to happen is for other publishers to find your article and publish it on their website or in their e-zine.
You might write a press release for your company if any of the following has occurred within your company:
- Your company has won an important industry award
- A key employee has been promoted
- Your business is moving in a radically different direction than before
- A scientific finding has affected your industry in ways that will change how you do business
- New government regulations will change your business
These are not the only reasons why you might want a press release, but these are some are some good ones. You can also write articles about some of these topics. I would not write an article about your company getting an award. That’s better left for the press release.
Another key difference between articles and press releases is that press releases are usually a one shot deal. Something happens and you write a press release. While you can write an article about a particular event that is important to your industry, one article over a period of time is not going to do much good for your business. Article marketing is a strategy. To be effective, you want to write articles on a consistent basis and publish them over a period of time. That will get your name out there so that people interested in your type of service will recognize it when they see it.
There is one thing, though, that article marketing and press release distribution have in common: Neither are sales letters. It may seem funny saying that, but if you’ve seen the number of times that a person writes their own press release or article and wrote it like a sales pitch then you’d know why it needs to be said. While both tools can be used to drive traffic to your website in order to close sales, they are not in and of themselves sales tools. But it doesn’t mean they can’t make you money.
By
admin on December 16th, 2007
Posted in Press Release Writing | No Comments »
Only apply if you have experience with both writing and distributing press releases. Job is ongoing and has potential to grow into a management position.
Email Theresa@ArticleContentprovider.com for more information.
By
admin on December 11th, 2007
Posted in Press Release Writing | No Comments »
We write Press Releases for you for $100 per Press Release.
Use the form at the bottom of this page for a free quote or to ask any questions you may have
Press Release or Article? Which is right for me? A lot of our clients ask this question. It depends on what you want to achieve. If you are trying to build link popularity, then Article Marketing is the right choice for you.
If you have an event coming up, a new product or project announcement, a new website opening soon, or other newsworthy item to announce, then press releases are the best way to get exposure. A Press release must be news for it to be an effective way to drive traffic to your website.
More About Press Release Writing, click here
By
admin on November 1st, 2007
Posted in Press Release Distribution, Press Release Writing | No Comments »
Of course good copywriting is essential to a press release. Most press releases I see submitted aren’t newsworthy at all however. people are using press release distribution to send out articles. They have article marketing and press releases all mixed up.
I read press releases that sound like sales letters all the time. Pure self-promotion is not a press release at all. it’s a sales letter sent out through a press release distribution center.
People who see these know the difference. news agencies who could be printing or redistributing your press release to a wider audience can see the difference at a glance.
If you do not know how to write news, you do not know how to write a press release. Unfortunately, many of the people on the web who offer to write press releases for money don’t really know how to write press releases. They know you don’t know the difference between a press release and an article or sales letter either, so they get away with charging money for the service.
Go to any press release website. read the press releases. You’ll see more than 50% are self-promotion or just articles. If it doesn’t read like something you would read in a newspaper, it isn’t a press release.
You can do a press release in the first person or from the company perspective, but you have to be announcing something that is newsworthy. Someting new happening. Something that people will want to know about. A merger, an aquisition, a partnership, a new website launched, (Can only be done once!), a new blog launched, are all things that can be newsworthy and must be presented as a news item, not as a “Come Visit MY Website Please!” article.
Press releases do even better if written as a reporter would write about your announcement. The Reporter, (press release writer), can even interview you and others at your company for quotes to use in the press release.
People are hungry for news. A press release should only be distributed if there is news to announce. Yes you want to optimize your press release for the search engines but seo is not the number one purpose for distributing a press release. Announcing something newsworthy is the first reason. You only optimize it because it is being distributed on the web and that is the secondary purpose for the press release, not the first.
If you want good results for the money you spend on a press release, do them sparingly and only when you have something newsworthy to announce. You’ll get more bang for your buck, more traffic, more people reading about you, and you’ll make back your investment every time.
Visit our press release writer page or call me at 786-317-8774.
