In late February 2012, we will migrate the “ad rotation” setting for your campaigns using Conversion Optimizer or Enhanced CPC from “Optimize for clicks” to “Optimize for conversions.”
Advertisers using Conversion Optimizer or Enhanced CPC are focused on conversions and CPA (cost-per-acquisition). We are making this change to better align your campaign settings with your conversion goals. In fact, our studies have shown that campaigns moving from “Optimize for clicks” to “Optimize for conversions” see a 5% increase in conversions on average.
Although we believe this change will deliver better results for most advertisers, you can opt out of this change before February 14th, 2012. To opt out, please submit your AdWords CID.
Note: Campaigns using Conversion Optimizer or Enhanced CPC with “ad rotation” set to “Rotate: Show ads more evenly” will remain unchanged.
The opt out page says; Google AdWords currently offers two choices for optimized ad serving: “Optimize for clicks” and “Optimize for conversions.” In order to increase the effectiveness of Conversion Optimizer and Enhanced CPC in bringing more conversions to advertisers, campaigns who have selected “Optimize for clicks” will be automatically opted into “Optimize for conversions” if they are currently using Conversion Optimizer or Enhanced CPC. This change will be made in February 2012, so we are asking for all opt-out requests to be made by February 14, 2012.Submitting this form will allow you to indicate that you do NOT want your Conversion Optimizer and Enhanced CPC campaigns being opted into “Optimize for conversions.” Please note that you can adjust your ad serving settings at any time within AdWords; this form will only remove your account from the one-time change in February 2012.
