All Entries in the "Newsletters" Category

How A Newsletter Can Drive Traffic To Your Website Or Blog And Make You An Expert

Blog Content Provider has spent the last couple of days discussing the benefits of a blog promotion newsletter. Actually, a newsletter can do more than promote your blog. It can promote your entire business.

In addition to pointing your newsletter readers to your daily blog posts, you can also share with them your insights into your niche with articles that enlighten them on the benefits of your business. You can send them to your website with carefully targeted links from your newsletter, designed to increase traffic to specific pages of your website that you want your newsletter readers to pay attention to. Articles can go a long way to make that happen.

Your newsletter articles do not all have to be written by you. They can be written by guest authors, picked up from article directories, even borrowed from blog posts of related websites (as long as you have permission and give proper attribution). One thing is certain, however. Newsletters are not dead. They are a viable way to promote your business, your website, your blog, and your expert articles.

Newsletter Articles Revisited

When it comes to article marketing, directory submissions are not the only game in town. For sure, you can submit your articles through iSnare or one of the many article directories online. In fact, you can submit to several directories and you’ll be doing yourself well. But that’s not all you can do.

If you have a company newsletter, you might publish your article first in your newsletter. One thing I like to do is publish the article on my website then run a summary or the first paragraph of the article in my newsletter with a jump to the web page where the article sits. I do this to drive traffic to that page and if you run Google AdSense on your articles pages then you have a monetization plan for that content. After a couple of weeks you can submit that article to the articles directories and start circulating it online.

Publishing your articles first gives you a couple of advantages. First, you claim first publication rights. By waiting a couple of weeks before submitting the article elsewhere, you ensure that the search engines have ample time to crawl your website and give you credit for the article. It’s not that you’re worried about duplicate content. That’s not the issue. You are really ensuring that a higher PR site or a site with more authority doesn’t rank higher in the search engines for your content. That can make a big difference where traffic patterns is concerned.

Another advantage that gives you is credibility. By publishing your content first, you are essentially saying to all the other publishers that your content is good enough to publish. If you don’t publish your own articles, why should they?

Where Do Newsletter Articles Come From?

There are different kinds of newsletters and they can serve various purposes. You can use a newsletter to promote your blog, your affiliate program, your business services, your partners, your articles, your website, or any aspect of your business that you want to promote. You can have separate newsletters for each of these parts of your business or you can promote them all through one newsletter. How you do it exactly depends a lot on your goals. But articles can be used for any of these purposes.

So where do the articles for your newsletter come from? They can come from any number of places. Here are a few ideas for you:

• You can write fresh article content for your newsletter for every issue
• Hire a ghostwriter to write articles just for your newsletter
• You can pick up articles for free from article directories
• Ask your readers to submit their article content
• Purchase PLR articles and revamp them (I don’t recommend this route)
• You can buy original content from freelancers who have pre-written article content
• Swap articles with other newsletter publishers

These are just a few ideas for you. Articles can come from a variety of places, but you want to make sure that your articles are unique and provide value to your newsletter subscribers. In every issue.

Newsletter Articles Can Increase Your Web Page Views

One way to increase your article views is to include them in your e-mail newsletter. If you publish a weekly newsletter you can use one article per week and send them out to your readers. The best way to increase page views for your website is to publish the first paragraph in your newsletter with a “read more” link at the end of it. Publish the rest of the article on your website and make that page the source destination of your “read more” link. Readers of your newsletter will click the link and read the rest of your article on your website.

Increase your newsletter subscriptions by putting a link to your opt-in form at the end of the newsletter with your anchor text reading, “this article was originally published in XYZ Newsletter.” People who find the article in the search engines will subscribe to your newsletter so they can get future articles just like that one.

A Company Newsletter Can Offer Even More Value to Your Customers

by Chris McElroy aka NameCritic

The key to any successful business model is giving your customers something extra – offering a great price and great customer service, offering buy one get one at 10% or more off. When a great deal of your business is done online, however, you need to look to new ways of offering both your current and prospective customers something more. One great tool for offering more value to your customers is to create a company newsletter.

A company newsletter does not have to fall into the realm of that old folded paper style that is sent out through the mail or offered in a stack for customers to grab a copy of after they’ve made a purchase. These days, a content rich customer newsletter is something that can be sent electronically.

Your online newsletter isn’t just another email message: like a paper newsletter, your electronic content should be presented in HTML format. By creating – in effect – miniature websites to mail to your customers, you’ll be able to do a few things.

1. You’ll be able to create an extension of your website so that you can continue to establish a brand identity. When your messages have a consistent appearance, the recipients will recognize them; when they look like your website, you’ll find that your customers are more likely to explore your site because they’ve developed a feel for how easy it is to navigate.

2. With an HTML based electronic newsletter, readers will be able to look at a table of contents and jump to the area of the page that they want to read. This will save them time because they won’t have to skim through other information to find what they are looking for, or it will provide them with a chance to easily find the one thing in your newsletter that they wanted to remember or look back at.

3. Another great benefit of this format is that it becomes even easier to add the content from your newsletter to your website and you’ll be able to add links to your website where readers can go to find more information.

In other words, when you send out an electronic newsletter, ultimately you’ll be able to drive readers to your web pages (including those pages where past newsletters have been collected and published). But there’s a catch: in order to motivate the readers to click through, you’re going to want to be sure that you’re providing valuable content to your customers.

Just like web content, you’ll want to include photos and images that are related to your products or services that will be visually appealing. You’ll want to include great articles – many of which will be shorter than traditional web content – along with advice, suggestions and product reviews. To make the content even more valuable, you’ll be able to add polls – to directly ask your readers what information they’d like to see.

When you are able to give your customers the information that they’re looking for, they’re likely to keep coming back for more. A great electronic newsletter can be just the thing that you’re looking for, the right way of communicating with current and prospective customers – whether you set it up and write it yourself or hire a ghostwriting service to generate it for you.

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