By
allen on December 5th, 2008
Posted in Article Marketing, Facebook pages, Google Knol, Hub Pages, Reputation Management, Squidoo Lenses | No Comments »
Reputation management is one of the up-and-coming niche marketing areas for online marketing. The necessity of it is growing and already important. If you have not put together a reputation management plan then you should seriously consider doing so. It should consist of more than just article marketing, however, article marketing should be a part of your reputation management strategy. Here are your important action steps:
- Set up accounts at as many article directories as you can, including distribution services like iSnare
- Write as many articles as you can and distribute them to the article directories (this should be an ongoing activity)
- Establish a Squidoo account on a particular niche and include information related to that niche; be sure to link to your website and blog from your Squidoo page
- Write original HubPage articles and publish them at HubPages
- Write original articles and submit them to other websites in your niche
- Use Google Knol to establish yourself as an authority on your subject
- Publish your articles on your own blog
- At popular social networking sites where you have an account, publish your articles wherever possible; for instance, Ryze allows you to publish articles and Facebook allows you to set up Facebook Pages
The key to reputation management is to start before you need it. Don’t wait until you have negative information about you online. Constant reputation monitoring and management is key to maintaining a positive image online. Articles can very helpful.
By
allen on September 18th, 2008
Posted in Article Marketing, Google Knol | No Comments »
Since its inception, Google Knol has been billed as article marketing. But is it?
While there are similarities to article marketing, Google Knol is a bit different. First, it’s not a directory so publishers don’t typically go there for articles to publish in their e-zines and on their websites. But you can build links through Google Knol.
Some marketers have compared it to Squidoo and HubPages. That may be more accurate, in which case, it isn’t article marketing so much as it is reputation marketing. The purpose is to establish yourself as an expert on a certain topic by providing links and resources about that topic. Those resources could be your own or someone else’s properties, but they’ve got to be helpful resources for your target market. But Google Knol is different from Squidoo in one aspect - you don’t really want to include resources from other people too much.
With Google Knol, you’re better off making your links point to your website so that you can get the inbound link juice from them (not to mention the traffic). That’s the real benefit to Google Knol and I think it’s a great benefit.
To read a great Google Knol on article marketing, click here.
By
allen on September 3rd, 2008
Posted in Article Marketing, Article Writing, Google Knol, Hub Pages, Squidoo Lenses | No Comments »
Here’s a good article on Hub pages. If you want to get banned from Hub pages, this is real good advice.
Hub Pages - Here’s a Sure Way to Get Your Hub Page Banned
By Donna Abreu
Hub pages are similar to Squidoo lenses and blogs. There are differences though, so let me outline those for you as well as give you some tips to save you time and effort of learning the long way!
1. When you first publish your Hub (from the Edit mode, there is a Publish button), it takes a couple of days for them to approve it. It was not super obvious to me that the page was “in review” and not yet published.
So when you start wondering what happened to your Hub page, it’s probably still in review.
2. When you “test” your hub, you have to be sure you are logged out of your Hub pages account to perform a “true” test. I was logged in after I first created my Hub page.
And so when I went to my hub page, it appeared as if it was published. But it really wasn’t! Others could not see it. I could only see it because I was still logged in without realizing it.
3. You can’t have many links going out from your Hub page. One url at the beginning to your domain, and one at the end. That’s about it, or it won’t be approved!
4. Overall, building a Hub page is not as easy to build as a Squidoo lens. The interface is not as easy to use, and you can only insert pictures in between the other modules (such as a text module). So, your picture can’t be to the right or left of your text.
Also, the image module will only support one picture. So to have multiple pictures, you need to create multiple image modules. This limitation makes it harder to get the layout that you desire.
5. Squidoo lenses and Hub pages can be thought of as blogs on steroids. Try to get in the habit of updating them regularly with new content, such as adding (or replacing) a new video, adding a new post/comment. Ping the site every time you make a change (do it immediately after the change). You can use iPings to do that. The frequent pinging will bring traffic.
For those of you newbies to internet marketing, creating a Squidoo Lens or Hub Page will be much easier and faster than creating a blog. You can do a Word Press blog later on, when you’ve gotten your feet real wet.
If you’re interested in learning about these effective online marketing techniques, I invite you to sign up for my free 7-day bootcamp, where I’ll teach you strategies that you can apply to any online business including network marketing businesses.
To sign up, visit my website: http://NetworkMarketingMastered.com
Article Source: http://EzineArticles.com/?expert=Donna_Abreu
I’ve never built a Hub page or Squidoo lens, but the comment above about them being “blogs on steroids” is quite questionable. I highly doubt it. For one thing, if you own a domain name and have a blog on it that is infinitely better than creating content on someone else’s website. The advantage to Hub pages and Squidoo lenses is that those sites are very popular and you might initially have more traffic from those sources than you would from a new blog. The links from Hub pages or Squidoo lenses may or may not be as valuable or more valuable than links from your offsite blog pointing to your website. That depends on several other factors, which we won’t get into here.
I’m not saying that Hub pages and Squidoo lenses don’t have value. They do, but starting out with the idea that they are more valuable than a blog isn’t accurate. You can use these tools in lieu of a blog if you wish, but I would recommend them in addition to your blog. In fact, if you incorporate an offsite blog with a company blog that sits on your company website in conjunction with a Squidoo lens, a Hub page, a Google Knol, and article marketing then you’ve got yourself a pretty good marketing strategy there.
We have clients that have their own Hub pages. If this is something you’d have an interest in pursuing for your company then let us show you how you can incorporate Hub pages, Squidoo lenses, and Google Knols into your article marketing strategy with well-written articles by a ghostwriter.
