All Entries in the "Author Resource Box" Category
Can You Do Article Marketing Through Blogs?
Can you do article marketing through blogs? Yes. Here’s a good article that shows you how:
A Unique Twist on Article Marketing That Gives Your Site Massive Exposure!
By Sherice JacobEveryone interested in organic search engine optimization knows that article marketing is a great (and free) way to build exposure and get traffic to your site. But that’s not the only thing you can do to bring bucket-loads of traffic to your site. Another often-overlooked source of highly targeted visitors and potential buyers is this.
Writing “guest articles” on a related blog in your industry. It’s as simple as contacting the owner with a basic proposal. You agree to write one (or more) blog posts for them in exchange for the typical by-line at the bottom – and they get to take the day off from writing in their blog. It’s a win-win situation for both parties – and it’s free!
To get the most benefit out of being a guest author, you’ll want to be prepared beforehand. Here’s what you do:
1. Brainstorm possible articles you could write for the blog you’re interested in. It always helps to have a number of possible post or article ideas fleshed out as much as possible before you contact the site owner.
Who knows, perhaps one or two postings will lead to a spot as a regular contributor?
2. Craft your resource box carefully. This is the 3-5 line bio that appears at the end of your post. You want to drum up interest in your products with your bio, as well as showcase your expertise in the field. Not to mention sprinkling a few keyword phrases in for good measure.
So for example, let’s say Jane is a guest author for a blog about dog grooming, and she wants to promote her own dog grooming business in the bio box. Rather than writing something like: Jane Doe works as a professional dog groomer at Groomers R Us. Visit her site at example.com for more dog grooming tips.
As you can see, there’s no real incentive there to click. Instead, consider writing a more interest-generating resource box, such as:
Dog grooming professional Jane Doe runs example.com – selling top-quality dog grooming supplies and products to pamper your pet and keep them looking great! Visit our website for 10% off your order!
As you can see, a few generous helpings of targeted keyphrases along with a coupon code will help Jane create a lot of interest (and orders) for her site!
3. Have some samples ready. If the blog owner is interested in your site, chances are, they’ll ask you to provide some samples of your writing.
Even if you’ve never guest authored a blog before, have some sample articles ready to show them your experience and writing skills. It will go a long way in proving your credibility, showcasing your writing skills and maximizing your ability to communicate to an audience.
In the end, even if the blog owner says “no thanks”, there are literally millions of blogs for you to consider. To find them, simply search Google for “yourkeyword blog” – and replace “yourkeyword” with your type of industry, such as “dog grooming blog”.
Here’s to your success as a newly published guest author!
P.S. If you enjoyed reading this article, you can find even more web design tips at http://www.iElectrify.com
Sherice Jacob holds an M.A. in Media Studies and has played an integral role in creating several successful web businesses – for herself and others. She currently manages a full service web design and internet marketing firm at http://www.iElectrify.com
iElectrify specializes in creating professional, affordable and creative websites that get results. With a strong background in internet marketing and niche marketing, iElectrify.com works with small to medium businesses to help them easily create and manage their own websites.
Article Source: http://EzineArticles.com/?expert=Sherice_Jacob
I totally agree with this article, but I have one thing to add. Make sure that you write original content for your guest blog article. The blogger is letting you use her real estate to reach her audience. Don’t be discourteous and submit rehashed articles that have been published elsewhere. Write original content that can’t found elsewhere.
If you’d like to guest blog on Article Content Provider’s article marketing blog, contact us through our website.
Can You Write Articles For Holiday Promotions?
You might think that holidays do not lend themselves well to article marketing because the former is temporary and the latter is a permanent tool. Nothing could be further from the truth.
Yes, holidays are temporary and article marketing is a permanent promotional tool. When you write an article and submit it to an article directory it is there for good – unless you remove it (but why would you do that?). Still, you can use the holidays to promote your business if you do it the right way.
You don’t want to lose sight of the real goal, which is to deliver targeted traffic to your website. And you want that traffic to land on specific pages that are going to help them year-round. Therefore, don’t send traffic to holiday landing pages. Instead, write about Christmas gift ideas or holiday-specific themes but in your author resource box include links to pages that remain in the search engine indexes and that visitors can access all year. The reason you want to do it this way is because you’ll still get traffic from those articles throughout the year even though they may carry a specific holiday theme, though you’ll likely get more traffic during that holiday.
How Many Websites Can One Article Promote?
Can you promote more than one website with each article you write? You can, but I wouldn’t recommend it.
Your articles need to be focused. You are allowed up to three links in the author resource box of your articles at most directories. Some directories only allow two links, but that’s OK. You only need to promote one website. If you promote more than one website with any one article then you will likely get fewer click throughs.
When I create an author resource box I include two links to the same web page in two different ways:
Allen Taylor is a blog ghostwriter. Check out his site at http://blogcontentprovider.com
By using both the URL as a hyperlink and a key phrase that I want to target I ensure that my website is known when a publisher uses my article on his or her website or in her e-zine. Some publishers do not activate the links. If they do then I get relevant anchor text in a back link. If they don’t then my URL is still visible to readers of the article. Not as effective, but at least the reader knows who wrote the article and how to find me.
The only exception to the one website rule is when I want to promote my website and my related blog. Sometimes, for marketing purposes, it is prudent to put your blog on a separate domain name. In that case I’ll promote both the blog and the website, but that is a special situation. Otherwise, it’s one website, Baby.
Use Your Author Resource Box To Build Links
It seems that everyone and their pet rattlesnake has an article directory now. Here’s a new take on the article directory: AdSense share. I’m just not sure about it.
Nevertheless, this article writer understands how to put together a good author resource box.
Optimizing Your Author’s Resource Box
By Kerry Thomas
Article marketing is a very effective way to promote your web site and services. One simple article can ultimately end up on hundreds or even thousands of other sites. The links back to your site from these articles is what drives your web traffic. You can get direct referrals as well as organic search results via an effective article marketing strategy.
A very important tip for article marketing is to always optimize your author’s resource area. The author’s resource box is usually the area where you are allowed to place links that point back to your site. I’ll demonstrate an optimized resource box below.
Your Name loves to write and (submit articles) to http.//www.examplesite.com/ (actual link would have a ” : ” after the http instead of a ” . “)
My example is a very short bio, but in this case it shows how I have made the article resource links work for me. In this example (submit articles) would represent the anchor text of my link. I would hyperlink the text “submit articles” and have it pointing to the example site. In this context, submit articles would be a keyword that might help drive traffic to the site. I have basically told the search engines that the text “submit articles” is relevant to the site and I want to place a little more emphasis on it. Here’s the key…the text you choose to hyperlink should be keyword related and you should always take advantage of the ability to hyperlink keywords in your author’s bio area.
I have also allowed for the http: version of the URL. Most article sites will automatically hyperlink the http: format of the URL. If by chance the article ends up on a plain text article site, then the link will not be hyperlinked, but the user can still find your article by simply copying and pasting the URL to the browser’s address bar. While the the plain text version will not help your search engine rankings, it can and will allow for direct referrals to your bio information. As you can see I have allowed for both plain text and html rendering of my bio information.
Apply these same principles to all your article bios and you will be effectively working towards driving both organic search results and direct referrals to your work. As you can see, choosing the right link text, and properly hyperlinking it, can add a considerable boost to your search engine rankings. Please remember that most sites will only allow for a couple of links in the bio area so don’t over do it. The http: version will count as a link itself in most cases. Choose your keywords carefully and get them properly optimized to maximize your traffic.
Kerry Thomas is an article writer and owns an Article Directory offering AdSense® revenue sharing here: http://www.myarticle-writer.com
Article Source: http://EzineArticles.com/?expert=Kerry_Thomas
Not only does an article resource box build solid links, but it also can drive traffic to your website from highly trafficked sites within your niche. Here’s another article directory you can submit your articles to.
Learn how you can have your articles submitted to 40,000 directories and websites for less than $5.
Where Should You Send
Article Marketing Traffic?
Article marketing is about building links, traffic, and reputation. If you do those three things well then you’ve got it down pretty good. But what pages on your website should you focus on for links and traffic?
One rule of thumb I like to keep in mind is to send people to the nearest page to where they will actually make a purchase. In other words, get them straight to your landing page with a “Buy Now” button if you can. That takes care of three things:
- It kills buyer frustration before it begins. No one wants to look for the “Buy Now” button. If you send traffic right to where you want it to go without anything in the middle then you are more likely to close sales.
- You build links to your most important pages and that increases their PageRank. Build those inbound links to your most valuable pages because that will make them rise higher in the search engine rankings and you’ll end up getting more organic traffic.
- Builds your credibility. When you make it easier for your customers to buy from you then they will trust you more. They will know that you know how to market your product and will be more likely to trust you and make a purchase.
Article marketing is pretty simple. Build links, trust and credibility, and traffic with carefully places anchor text links in your resource box.
