All Entries in the "Article Writing" Category

Article Writers That Know How to Write Content That Closes Sales

Do your article writers know how to close sales? That is a very important question. Most content and article writers will tell you they know how to optimize the content for your keywords. That’s all fine, but what good does it do you to rank well in the search engines if you aren’t closing sales?

When hiring an article writer, you should be looking for more than just someone who can structure some paragraphs and sentences with your keywords included. Again, ranking well is only part of what a good article writer or content writer does.

A good article writer or content writer knows how to get the reader to do something, an action, whether that is to call you, fill out a form or sign up for a membership. They need to know how to be convincing and how to write content that is interesting to the reader.

But, to repeat myself; The most important thing to consider when hiring article writers or content writers is whether or not they know how to sell.

If your web page did not rank well in the search engines, but it closed sales really well, you could always get more traffic through PPC or other sources and still make money.

If your content cannot close sales, then it doesn’t matter how well it ranks in the search engines.

Get the idea? Hire article writers and website content writers who know how to sell. Don’t settle for keyword-stuffed garbage that won’t make you any money.

Article Special – Original Content – 500-600 Words – $20 thru April 30, 2011

Article Content Provider is offering articles for just $20 each in the month of April. Our article writers provide you with interesting and unique articles on your choice of topic and optimize them for your keywords.

Our office is located 3 blocks from the University of Texas and that is where I hire my writers.

Normal Price: Articles of 500-600 words are $30 each. Orders for 10 or more are $25 each. 50 articles or more are $20 each.

1. 100% original text. We check all articles through Copyscape.com before we send them to you.

2. You own all Copyrights to the Articles we write for you. Under Copyright law it is a work for hire.

3. Your name goes on the byline and it is your links go into the resource box or author bio section.

4. We do not use software to generate text. No spinning. Our Article Writers are live human beings.

5. We do not reuse, resell or spin any articles we write for you.

6. Basic Articles are 500-600 words in length, but we can write articles of any length you request.

7. American English is what we use to write your articles unless you specify otherwise.

8. Articles are optimized for your keywords and phrases without appearing as keyword spam.

9. Articles can be delivered in .pdf or html Format for $5 more.

10. No job is too large or too small for us. We can produce hundreds of articles for you or just one.

I’d be happy to talk with you on the phone if you have any questions. My number is 512-322-9566. I’m attaching an article order form to alloow you to give me the details. That form is what the writers use to guide them while writing your articles.

Note; The articles are done when you say they are done. In other words, is you receive an article that isn’t what you really wanted, don’t just think it’s bad content or money wasted. take out your red pen and tell us why the article is not acceptable and the writer will correct and re-edit the article. Once we have worked together a few times, they will be more familiar with the exact style you need.

Last Note – Terms: This offer is good for a one-time order only. Future articles will be at full-price or at the bulk prices on large orders. It expires midnight, April 30th, 2011. All payments are in advance. 

Is It Really Possible To Increase Sales By Talking Down To Your Audience?

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As sellers, we always have to walk a fine-line when we are talking to our prospective customers.

If we did not know more about a topic than our customers, most of our customers would not be using our services.

Yet, there is a right way and a wrong way to show your prospects and customers how much more you know than they do.

That is a lesson that is lost on some people.

There is a fellow by the name of Dr. Harlan D. Kilstein Ed.D., who is one such person.

His attitude towards the less informed seem to be just dripping with condescension. Even when he tries to make right with his audience, his words are delivered with an air of superiority. (If you have a few hours to spend, you might want to read this thread in a forum. If you only read the first post, you will miss the point, so if you start reading, I recommend you keep reading.)

While I might be better informed than you are on some topics, that gives me no right to talk to you as if you were a child. And the same principle should apply to Doctor Kilstein.

He is a professional copy writer, so some people have suggested that his attempts in this thread were merely aimed at evoking an emotion in the reader that would lead the reader to hang on his every word.

And while that may have been possible in the beginning, at a certain point in the process, the average reader needs something more than patronization to take something positive from the conversation.

When you have such contempt for your audience as to insult them and their intelligence at every opportunity, you end up burning more bridges than you could ever build. And many of those bridges will be forever burned to the ground.

The challenge is to teach our audience something they do not know, without resorting to making them take offense at your delivery of the information.

You would think that I would not need to demonstrate this idea by talking about a man with a doctorate in education, but the good doctor seems to have let his ego get in front of his mission.

There are only two things to avoid in your writing to avoid coming across as an equal to the arrogant Dr. Kilstein:

• Don’t talk about how wonderful you are; and
• Don’t remind people of how little they actually know.

So, is it really possible to increase your sales by talking down to your audience? I doubt it, because hell will freeze over before I every buy anything from that man. You may see things a bit different than I, and that is fine… You are entitled to decide these things for yourself.

Bill Platt

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Is It Really Possible To Achieve Number One In Google?

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Is it really possible to achieve a #1 Ranking in Google?

Yes… If you hold your tongue just right…

I have to laugh as I say that, because I once worked with a short order cook who needed to stick his tongue out and squirrel it to the side to flip pancakes… His hand would only go in the direction dictated by his tongue…

Everybody wants to achieve a top ranking in Google… That has become the Holy Grail of Internet Marketing…

It is achievable, but it is not always necessary to achieve the treasured Google number one spot to make your placement in Google profitable for your business… Although it may not be necessary to reach Google number one, it sure does make you feel good when you get there…

Realistically, there are many variables that could make or break your business, regardless of whether you are #1 in Google or not…

Landing Pages

First things first… Any ranking in Google is perfectly useless to you if your Landing Page fails to convert visitors to buyers…

It is beneficial sometimes to get the top ranking in Google first, then to work on your sales copy conversion rates… But you can test your copy with traffic gained from any source online… In fact, traffic from sources other than Google tends to require far less money to get…

Between Google Adwords and Search Engine Optimization for Google, landing that top listing in Google can get to be pretty expensive…

Always, always, always test and track your results…

No one is going to get everyone to buy what they sell, but one should always keep an eye to conversion ratios to figure out if one can do better.

It is actually easier to triple your sales than to double your traffic…

Think about that…

If you can improve your sales copy to close 6% of your visitors, instead of 2% of your visitors, that is often as easy as tweaking your sales copy on your sales pages.

Doubling your traffic on the other hand is harder to do… You either need to spend more money on advertising, or spend more money to improve your SEO… Either way, doubling your traffic generally takes more time and/or money than most people are willing to give it…

It is an unknown fact that many people make really handsome livings online, and they never bother to try to please the Google gods… They could care less about Google and the other search engines, because they make a load of money without them, drawing their traffic from other more reliable sources…

Optimized Page Descriptions

Think about this for a moment, and you will know that I am right…

When there is a list of ads that you are looking at in Google’s paid listings to the right in the Google Adwords section, you read each title and the description to find the one that best suits your needs… Am I right?

So learn from your own behavior online…

To get more clicks, one only needs to present a better Title and Description than the next person…

It is a fact that the company paying 20 cents a click could legitimately get more clicks from Google Adwords than the company that is paying $1.50 a click.

This applies to Google Adwords, and it applies to the free listings area to the left – the organic search results…

So long as you are visible within the same viewing area as the #1 listing in Google, you can steal clicks from your competitors by presenting a better Title, with a more pertinent Description of your web page…

Once you recognize this as fact, it is no longer essential for you to gain the top spot in Google’s search results…

It is only necessary to have your search result where people can see it, then your better copy will draw the clicks away from the competition…

Let the company with the number one listing in Google keep spending its money to retain the top result in Google, while you siphon off the traffic and sales for that search term, by presenting a better offer than the rest…

Presenting A Better Offer In Google

With Google Adwords, you are in total control of the advertising that your prospective customers will see for your website…

In the organic search results, it is a bit more complicated, but you can retain a certain amount of control as to how your website is presented to Google’s users…

If you rank for a keyword or phrase that does not appear on your actual web page, then Google will present your users with your Meta Description as the given Description for your web page, up to about 150 characters…

You can strengthen your ranking for specific phrases by building those phrases into the anchor text of links pointing to your page…

For the words you target in your linking campaigns that do not appear on your web page, you must make sure that your Page Title and Meta Description attract the click from the person looking to find you…

However, if the searched phrase does appear in your web page, then Google will present its users the searched phrases in context of the words around them…

The best way to handle this is to present a variety and range of search keywords, used in the context of a sentence that is designed to attract a click…

For example, if someone were to type into Google: #1 ranking in Google, then the first sentence of this article may be used to describe this article to Google’s users. So it is possible that Google would present my description as: “Is it really possible to achieve a #1 Ranking in Google? Yes… If you hold your tongue just right… I have to laugh as I say that, because I once …”

It takes a little bit longer to create a web page when you do it this way, but if you have a good idea about all of the different search phrases that you might want to rank for in Google, then you could use that foreknowledge to structure how Google — and the other search engines, Yahoo and Bing — will present your website to their search users…

In the fourth paragraph of this article, I have included target keywords, “top ranking in Google”. Google may show my web page in its listings as this page, with this Title, and a description similar to, “Everybody wants to achieve a top ranking in Google… That has become the Holy Grail of Internet Marketing…”

By presenting a better offer than everyone else, it is entirely possible to attract more clicks than those people who rank well in Google near you… Even if they rank higher than you do…

There Can Be Only One…

I love including pop-culture phrases in my articles… In case you did not know, “There can be only one…” is from the Highlander…

There can be only one in the #1 spot in Google… And there can only be ten on page one of Google…

Some niches and some keywords are extremely competitive… In those tightly competitive niches and keywords, it could literally take years to break into the top ten listings in Google…

It’s funny in a way… Most people have tunnel vision when it comes to Google marketing…

They see one or three keywords that COULD BE useful to their business, but they fail to see the other 150 words… In one of my niches, the top three keyword phrases have 1.5 million monthly searches, and those are the three keywords that everyone tries to rank for in Google… But if you look at words #4 to #24, those words together also reach 1.5 million searches a month…

To my benefit, my competitors are fighting over the top three keyword phrases in my market… They are willing to pay up to $5 a click in Google Adwords… But the 20 keywords that I target only bid out at around 5 cents a click in Google Adwords, and more to my benefit, my competitors ignore those keywords for SEO…

I revel in their ignorance…

I profit handsomely in their ignorance and unwillingness to expand their horizons…

If you are one of my competitors, please forget that you read this article…

I rank well — in the top five search results — for each of the 20 keywords that I chase… I let my competitors drive themselves into bankruptcy trying to control the top three search keywords…

I still work at trying to rank for those top three, but I am not going to drive myself into the hole trying to accomplish that goal…

I throw some resources at those top 3 keywords occasionally, and I am making progress up the ladder, but I am not going to worry if I am not on page one for those terms… I know that once I get to page one for those top search terms, I know the competition will be fierce and I may not be able to hold page one forever… I won’t be able to hold on forever, so long as my competitors are willing to throw more money at it than I am… But, not holding #1 in Google for those top three search words will never break me, because when I do get page one for them, it will be sales revenue and profits on top of my operating revenue…

I suspect though that once I achieve page one with that top traffic search term that I will be holding the spot for a long time, because I have a ton of resources in place over the last two years to support a ranking on the #1, most-competitive keyword phrase in my industry. I am on page four right now, but I was on page seven last year…

I am pushing for a ranking there, but that is not my bread-and-butter search phrase… My bread-and-butter is those 20 other keyword phrases that everyone else ignores…

Can You Really Achieve #1 in Google?

Absolutely, you can…

I own dozens of #1 rankings in Google, and I own hundreds of page one results in Google in a variety of profitable niches…

It really is not as hard as people think it is to achieve number one in Google…

It is only hard to achieve  number 1 in Google, when you are competing with hundreds of other sites for the keyword phrase… Competing with people willing and able to outspend you…

Even if your search phrase has millions of results, there are literally only a few companies honestly competing with YOU, in most industries and niches…

Everyone else is just pretending to compete with you…

It is in this realization where achieving top rankings in Google is made much easier…

I rank #1 in Google for keywords where Google returns +40 million search results…

I rock with my Search Engine Optimization strategies… When I put my mind to ranking for a special keyword, I pull out all of the stops to get ranked well in Google for that keyword phrase… I focus on setting up my SEO strategies for my targeted keywords, then I move myself to where I want to be… #1 in Google, or at least page one in Google…

But I don’t try to rank for just one keyword phrase, but many similar keyword phrases for the same web page…

I just pulled one of my money-making keywords, and my site is #6 out of 63 million search results… And to my pleasure, Google is presenting my site description exactly the way I want them to do… In this particular niche, I have about 40 competitors, so it is a really competitive niche, but that is okay… I am holding my own just fine…

Most of my number ones in Google are “phrases that pay”, yet most of my competitors don’t even know that I try to rank those words… I was one of the first services in that niche, so all of my competitors looked at my site, for business intelligence, when they were designing their sites…

My most profitable #1 listing in Google has 45 million search results in Google… Yet, I have held firm at #1 in Google for years…

The Best SEO Strategies Work In Nearly All Niches

To be honest with you, I have utilized my SEO strategies on dozens of websites — for me and MY clients…

There is only one niche that I was never able to conquer, and the reason why is simple… In the financial industry, corporations are willing to spend millions on Internet Marketing and SEO service providers…

When I took SEO jobs in the financial industry, I was usually working with small firms that did not have a budget in the millions… We were simply outgunned and outspent in that industry…

Number One In Google

Achieving a #1 ranking in Google is pretty straight forward, when you utilize the SEO strategy of aiming first for the low-hanging fruit, and then working up to the fruit high in the tree…

My target keyword lists usually run in the range of about 100 keywords… 77 of them are so easy that a caveman could do it… 20 of them are low-hanging fruit that requires a bit of work, but is possible for anyone committed to the cause… and the final three will take some time to accomplish, because the rest of the world believes that those are the only three worth trying to rank for in Google…

My name is Bill Platt…

As the owner of  The Phantom Writers Article Distribution Service, I take my article marketing very seriously… If you would like to learn more about article marketing and how to utilize it to achieve Google page one and Google #1 results, download my free article marketing ebook titled, “Article Marketing: Beyond The Basics”.

If you are interested in SEO Services, visit the the SEO Services Provider website to learn more… Tell us about having read this article, if you contact us by phone or email…

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Article Key Phrase Optimization

I have to review a lot of articles that are submitted to my article directory and those that writers send me as samples of their work. Those applying for a job as a writer want to impress me with their ability to optimize the sample article I give them for the key phrase I assign.

In doing so they send me a sample where every sentence begins with the key phrase. Or one sentence ends with the key phrase and the next sentence begins with the same key phrase.

There are a lot of webmasters buying this type of content on the web. They think that the number of times the key phrase is in the article is way more important than the actual content and the article’s readability.

Because these webmasters BELIEVE they know about seo and article marketing, they request this keyword density as if it is the most important thing.

Then writers that are new to the web and who want to please their customers do as they have been asked to do. After all the customer is paying for it. So give them what they want right?

Wrong. I may be a total pain in the #%$, but my clients know that when they request something and I don’t agree with it because I know it won’t help them, I speak up and let them know how they could benefit more by doing it a different way.

Being a yes-man is not what these clients need. They need someone who spends time to learn what does or does not work and who will advise them on the best approach to seo or article marketing.

Write the article for the reader first and SEO second. you will find that you will naturally include that key phrase where it is appropriate to do so. Read it over after you finish and see if there is a spot or two where you could have added the key phrase without the article being spammy to the reader.

It can be done. Our writers do it all the time for our clients. You can too.