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Keyword Rich Domains Have Been Slated For a Rough Google Ride

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In light of recent Google algorithm updates, website managers are running around trying to figure out how they can recover the major losses of website traffic and high-volume of Google rankings that have literally disappeared overnight.

In January of 2011, Google made a minor update to its algorithm that was intended to reduce the presence of scraper websites in the Google SERPs.

Then the big ball fell on February 24th, 2011, when Google rolled out the Panda-Farmer Update. That was when some of the largest sites on the Internet practically vanished from Google’s SERPs in one mighty swoop.

EzineArticles took a 90% hit in the value of its Google rankings.

ArticlesBase took a 94% hit against its Google rankings.

AllBusiness.com had 88% of its Google rankings drop by at least 30 places as well.

The article marketing world is in panic. With the delisting of so many article directories in Google, what in the world are we going to do now?

LOL

The reality is that many article directories have increased their traffic from Google since the Panda-Farmer Algorithm Update, including this one (Article Content Provider), Articles 4 Reprint and others, some by as much as 100%.

But wait, the sky was supposed to have fallen for article marketing, with the Panda-Farmer Update.

What is up with that?

Ah, so there is an anomaly in the data…

What is up with that?

The reality of the situation is that I currently have theories that could potentially explain how this algorithm change was actually implemented, but we are less than a month out from the actual update.

See, that is the thing when you are trying to deduce what happened in an algorithm change.

You have to look for the similarities and the anomalies, and you must understand them in context with each other, before you can make an honest assessment of what changed, why it changed, and how to take advantage of the new realities in search engine marketing.

I have been building my data set of similarities and anomalies to make a realistic assessment of the findings. But, I would still need to test out the theories to put it on the line.

In my original assessment, a few days after the algorithm update, I posted an initial theory here. I still believe that there is some truth in that post, but this initial analysis is only a part of the equation.

The bigger picture needs some more research.

Nevertheless, the Panda-Farmer update was just a teaser for the evolution of the Google algorithm.

The next big thing on the horizon will be the devaluing of Keyword Rich Domains, as described here.

Sites like Buy Here, Pay Here in Tampa at: http://www.buyherepayhereintampa.com may feel the pinch in the Keyword Rich Domain Algorithm Update.

Unless…

Unless the sites like that do some serious link building.

Why would that help, you ask?

Well right now, keyword rich domain names are the holy grail of SEO. Google has been giving sites of that nature an extra bump in its algorithms, but that is about to change.

According to recent announcements from Google and Matt Cutts, the announcement of an upcoming algorithm change is usually fairly quick.

The January announcement was followed by action one week after its announcement.

The Panda-Farmer update was rolled out one month after its “pending” announcement.

So I am anticipating a hit on Keyword Rich Domain Names any day now.

Previously, keyword domain names were given an extra boost by Google. But that boost will soon be eliminated.

As a result, Keyword Rich Domain Names are going to have to compete with other sites in the niche on equal footing.

And how do ordinary websites compete in Google?

Link Building — number of links and value of links.

So the time has come…

If you have a Keyword Rich Domain Name, it is time to quit relying on your domain name by itself to drive your rankings in Google. It is time to compete for rankings in Google, the same as everyone else does.

The writing is on the wall.

You know what to do.

Will you do it?

LOL

Bill Platt is the author of the 28-page article writing guide, “How To Write Articles Fast In 20 Minutes or Less Without Sacrificing Quality“. Get your copy here: http://thephantomwriters.com/article-writing-guide/

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March 22, 2011 | | Comments 1
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Is It Really Possible To Achieve Number One In Google?

Google Inc.

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Is it really possible to achieve a #1 Ranking in Google?

Yes… If you hold your tongue just right…

I have to laugh as I say that, because I once worked with a short order cook who needed to stick his tongue out and squirrel it to the side to flip pancakes… His hand would only go in the direction dictated by his tongue…

Everybody wants to achieve a top ranking in Google… That has become the Holy Grail of Internet Marketing…

It is achievable, but it is not always necessary to achieve the treasured Google number one spot to make your placement in Google profitable for your business… Although it may not be necessary to reach Google number one, it sure does make you feel good when you get there…

Realistically, there are many variables that could make or break your business, regardless of whether you are #1 in Google or not…

Landing Pages

First things first… Any ranking in Google is perfectly useless to you if your Landing Page fails to convert visitors to buyers…

It is beneficial sometimes to get the top ranking in Google first, then to work on your sales copy conversion rates… But you can test your copy with traffic gained from any source online… In fact, traffic from sources other than Google tends to require far less money to get…

Between Google Adwords and Search Engine Optimization for Google, landing that top listing in Google can get to be pretty expensive…

Always, always, always test and track your results…

No one is going to get everyone to buy what they sell, but one should always keep an eye to conversion ratios to figure out if one can do better.

It is actually easier to triple your sales than to double your traffic…

Think about that…

If you can improve your sales copy to close 6% of your visitors, instead of 2% of your visitors, that is often as easy as tweaking your sales copy on your sales pages.

Doubling your traffic on the other hand is harder to do… You either need to spend more money on advertising, or spend more money to improve your SEO… Either way, doubling your traffic generally takes more time and/or money than most people are willing to give it…

It is an unknown fact that many people make really handsome livings online, and they never bother to try to please the Google gods… They could care less about Google and the other search engines, because they make a load of money without them, drawing their traffic from other more reliable sources…

Optimized Page Descriptions

Think about this for a moment, and you will know that I am right…

When there is a list of ads that you are looking at in Google’s paid listings to the right in the Google Adwords section, you read each title and the description to find the one that best suits your needs… Am I right?

So learn from your own behavior online…

To get more clicks, one only needs to present a better Title and Description than the next person…

It is a fact that the company paying 20 cents a click could legitimately get more clicks from Google Adwords than the company that is paying $1.50 a click.

This applies to Google Adwords, and it applies to the free listings area to the left – the organic search results…

So long as you are visible within the same viewing area as the #1 listing in Google, you can steal clicks from your competitors by presenting a better Title, with a more pertinent Description of your web page…

Once you recognize this as fact, it is no longer essential for you to gain the top spot in Google’s search results…

It is only necessary to have your search result where people can see it, then your better copy will draw the clicks away from the competition…

Let the company with the number one listing in Google keep spending its money to retain the top result in Google, while you siphon off the traffic and sales for that search term, by presenting a better offer than the rest…

Presenting A Better Offer In Google

With Google Adwords, you are in total control of the advertising that your prospective customers will see for your website…

In the organic search results, it is a bit more complicated, but you can retain a certain amount of control as to how your website is presented to Google’s users…

If you rank for a keyword or phrase that does not appear on your actual web page, then Google will present your users with your Meta Description as the given Description for your web page, up to about 150 characters…

You can strengthen your ranking for specific phrases by building those phrases into the anchor text of links pointing to your page…

For the words you target in your linking campaigns that do not appear on your web page, you must make sure that your Page Title and Meta Description attract the click from the person looking to find you…

However, if the searched phrase does appear in your web page, then Google will present its users the searched phrases in context of the words around them…

The best way to handle this is to present a variety and range of search keywords, used in the context of a sentence that is designed to attract a click…

For example, if someone were to type into Google: #1 ranking in Google, then the first sentence of this article may be used to describe this article to Google’s users. So it is possible that Google would present my description as: “Is it really possible to achieve a #1 Ranking in Google? Yes… If you hold your tongue just right… I have to laugh as I say that, because I once …”

It takes a little bit longer to create a web page when you do it this way, but if you have a good idea about all of the different search phrases that you might want to rank for in Google, then you could use that foreknowledge to structure how Google — and the other search engines, Yahoo and Bing — will present your website to their search users…

In the fourth paragraph of this article, I have included target keywords, “top ranking in Google”. Google may show my web page in its listings as this page, with this Title, and a description similar to, “Everybody wants to achieve a top ranking in Google… That has become the Holy Grail of Internet Marketing…”

By presenting a better offer than everyone else, it is entirely possible to attract more clicks than those people who rank well in Google near you… Even if they rank higher than you do…

There Can Be Only One…

I love including pop-culture phrases in my articles… In case you did not know, “There can be only one…” is from the Highlander…

There can be only one in the #1 spot in Google… And there can only be ten on page one of Google…

Some niches and some keywords are extremely competitive… In those tightly competitive niches and keywords, it could literally take years to break into the top ten listings in Google…

It’s funny in a way… Most people have tunnel vision when it comes to Google marketing…

They see one or three keywords that COULD BE useful to their business, but they fail to see the other 150 words… In one of my niches, the top three keyword phrases have 1.5 million monthly searches, and those are the three keywords that everyone tries to rank for in Google… But if you look at words #4 to #24, those words together also reach 1.5 million searches a month…

To my benefit, my competitors are fighting over the top three keyword phrases in my market… They are willing to pay up to $5 a click in Google Adwords… But the 20 keywords that I target only bid out at around 5 cents a click in Google Adwords, and more to my benefit, my competitors ignore those keywords for SEO…

I revel in their ignorance…

I profit handsomely in their ignorance and unwillingness to expand their horizons…

If you are one of my competitors, please forget that you read this article…

I rank well — in the top five search results — for each of the 20 keywords that I chase… I let my competitors drive themselves into bankruptcy trying to control the top three search keywords…

I still work at trying to rank for those top three, but I am not going to drive myself into the hole trying to accomplish that goal…

I throw some resources at those top 3 keywords occasionally, and I am making progress up the ladder, but I am not going to worry if I am not on page one for those terms… I know that once I get to page one for those top search terms, I know the competition will be fierce and I may not be able to hold page one forever… I won’t be able to hold on forever, so long as my competitors are willing to throw more money at it than I am… But, not holding #1 in Google for those top three search words will never break me, because when I do get page one for them, it will be sales revenue and profits on top of my operating revenue…

I suspect though that once I achieve page one with that top traffic search term that I will be holding the spot for a long time, because I have a ton of resources in place over the last two years to support a ranking on the #1, most-competitive keyword phrase in my industry. I am on page four right now, but I was on page seven last year…

I am pushing for a ranking there, but that is not my bread-and-butter search phrase… My bread-and-butter is those 20 other keyword phrases that everyone else ignores…

Can You Really Achieve #1 in Google?

Absolutely, you can…

I own dozens of #1 rankings in Google, and I own hundreds of page one results in Google in a variety of profitable niches…

It really is not as hard as people think it is to achieve number one in Google…

It is only hard to achieve  number 1 in Google, when you are competing with hundreds of other sites for the keyword phrase… Competing with people willing and able to outspend you…

Even if your search phrase has millions of results, there are literally only a few companies honestly competing with YOU, in most industries and niches…

Everyone else is just pretending to compete with you…

It is in this realization where achieving top rankings in Google is made much easier…

I rank #1 in Google for keywords where Google returns +40 million search results…

I rock with my Search Engine Optimization strategies… When I put my mind to ranking for a special keyword, I pull out all of the stops to get ranked well in Google for that keyword phrase… I focus on setting up my SEO strategies for my targeted keywords, then I move myself to where I want to be… #1 in Google, or at least page one in Google…

But I don’t try to rank for just one keyword phrase, but many similar keyword phrases for the same web page…

I just pulled one of my money-making keywords, and my site is #6 out of 63 million search results… And to my pleasure, Google is presenting my site description exactly the way I want them to do… In this particular niche, I have about 40 competitors, so it is a really competitive niche, but that is okay… I am holding my own just fine…

Most of my number ones in Google are “phrases that pay”, yet most of my competitors don’t even know that I try to rank those words… I was one of the first services in that niche, so all of my competitors looked at my site, for business intelligence, when they were designing their sites… ;-)

My most profitable #1 listing in Google has 45 million search results in Google… Yet, I have held firm at #1 in Google for years…

The Best SEO Strategies Work In Nearly All Niches

To be honest with you, I have utilized my SEO strategies on dozens of websites — for me and MY clients…

There is only one niche that I was never able to conquer, and the reason why is simple… In the financial industry, corporations are willing to spend millions on Internet Marketing and SEO service providers…

When I took SEO jobs in the financial industry, I was usually working with small firms that did not have a budget in the millions… We were simply outgunned and outspent in that industry…

Number One In Google

Achieving a #1 ranking in Google is pretty straight forward, when you utilize the SEO strategy of aiming first for the low-hanging fruit, and then working up to the fruit high in the tree…

My target keyword lists usually run in the range of about 100 keywords… 77 of them are so easy that a caveman could do it… 20 of them are low-hanging fruit that requires a bit of work, but is possible for anyone committed to the cause… and the final three will take some time to accomplish, because the rest of the world believes that those are the only three worth trying to rank for in Google…

My name is Bill Platt…

As the owner of  The Phantom Writers Article Distribution Service, I take my article marketing very seriously… If you would like to learn more about article marketing and how to utilize it to achieve Google page one and Google #1 results, download my free article marketing ebook titled, “Article Marketing: Beyond The Basics”.

If you are interested in SEO Services, visit the the SEO Services Provider website to learn more… Tell us about having read this article, if you contact us by phone or email…

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April 07, 2010 | | Comments 16
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A Rinse-and-Repeat Formula for Article Marketing Success

Paying people to hold signs is one of the olde...
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Online marketers are always looking for Rinse-and-Repeat Formulas to drive their online promotions. Article Marketers are no different.

But most people who attempt article marketing are unable to Rinse-and-Repeat, primarily because they do not understand article marketing well enough in the first place.

Article marketing is an advertising model that is NOT advertising. Rather, it is a form of advertising – using Information Marketing at its core.

Information marketing in its purest sense is creating information that people want to buy, then marketing the information as a product available for sale to the public.

Article marketing is a slight variation of the Information marketing model… Instead of creating information to sell, writers create information to serve as an anchor for an advertisement that is similar to a classified advertisement.

The Advertisement Is Anchored By The Article Content

Following the article is what is called the Author’s Resource Box, also known as the About The Author information. I prefer the term Author’s Resource Box, because its purpose goes beyond telling the reader About The Author…

I develop my Author’s Resource Boxes (Classified Advertisement) to serve five very clear goals:

  1. One short biographical sentence.
  2. A strong call-to-action to deliver the reader to my website… (as an advertisement for my website)
  3. An opportunity to apply hyperlinks to keywords important to my website… (for example: article marketing services)
  4. Brand my website name in the mind of the reader.
  5. And protect my advertisement value, from people who “do not know how to” or “choose not to” publish my Resource Box with the anchor text links… (I provide the actual URL of my website in plain text format, to accomplish the last two goals.)

The Author’s Resource Box / Classified Advertisement that follows the article is the author’s payment for creating the content and making it available to online publishers – for free.

The information in the article is the anchor that is provided to get people to read the advertisement that follows the article – in the Author’s Resource Box.

People, Who Write Articles, Charge According To The Value They Create For Customers

To hear a lot of wannabe online marketers talk, the value of article marketing is in creating a volume of articles to deliver a volume of links to one’s website…

I do call many self-professed gurus “wannabe online marketers”, because they have a tendency to advise people on things they have never done for themselves…

I have seen professional gurus tell people that they can get articles written for them for $5, yet those people offering this advice typically pay $40 to $500 an article to have THEIR articles written for them…

Yes, it is possible to find people to write articles for $5 each, but it is not possible to hire skilled or talented writers at that rate…

Real writers know the value of their work, and they do not write for peanuts… People who are willing to write an article for $5 often lack the talent and creativity to write well; they also realize the value of the work they produce and charge accordingly…

The professional online marketing gurus, who tell you that you can hire writers for five dollars an article are stating a truth, but they are not telling you the secret of THEIR success… The professional online marketing gurus did not get rich hiring people willing to write articles for $5 an article… Nope, they hired really talented writers to write their articles, and they paid what they needed to pay to get the articles written by talented writers.

Successful Publishers Choose Content Based On Its Value To Its Audience

There are thousands of online publishers, who struggle to make ten dollars a month… Other online publishers make tens of thousands of dollars a week…

The difference between the people who make $10 a month and those that make tens of thousands of dollars a week is a willingness to give their audience what its audience wants…

Publishers who are willing to publish anything on their websites fall into one of two groups…

  1. Those who will be out of business in one or two years; and
  2. Those whose websites are underwritten by other profitable ventures.

Publishers who are really successful online understand their audience, and they strive to give their audience the content that their audience wants to read…

Successful publishers are those who define their audience, by carefully selecting the content they publish…

Unsuccessful publishers are those who try to be everything to everyone…

People are creatures of habit… They find websites they enjoy visiting, and they continue to visit those websites, until those websites no longer answer a need for them…

The general public is no different than you… You have certain websites where you like to go on a regular basis, and you will continue going to that website, so long as the website continues to give you the content you want to read… You also have certain newsletters you like to read, and you will continue to read the same newsletters, until which time those newsletters stop giving you the content you want to read…

To understand your website’s audience, you must look into the mirror to understand yourself… You must understand what you do and why you do it, and when you have come to realize the truth of why YOU do things, you will be on the road to understanding why OTHERS do the things that they do…

If you want to understand how to be successful online, study those who are already successful, and gain an understanding of what they do and why they do what they do… Then mirror their actions…

Successful publishers follow one of two business models:

  1. They charge readers to get the content they want…
  2. They let readers get the content for free, and they get advertisers to pay for access to the publishers’ audience.

Most online publishers follow the second model…

To increase the websites’ or newsletters’ revenue, the publisher understands that he or she must increase the number of eyeballs reading his or her content regularly…

The more successful a publisher becomes, the more important it becomes to be very choosy about what content is published…

Quality Breeds Success…

As explained in the previous section, successful publishers require high-quality content to keep the attention of their readers and to increase the number of people wanting to read the publication…

Granted, there are thousands of websites that will publish anything, and I do mean ANYTHING…

But publishers who have no editorial guidelines tend to be publishers, who will soon be out of business…

If you rely upon crappy content for your article marketing endeavors, then you are relying on using article marketing to build links that will not have any long-term staying power…

Unsuccessful publishers often go out of business when the website owner must pay for another year of web hosting or domain registration…

Crappy links on crappy websites often have a really short lifespan, so the work that you do today will have little value beyond today…

However, if you get high-quality articles published on high-quality websites, you can acquire links that could survive online for many, many years. I have articles that I wrote in 2000 that reside on websites that still send me traffic a decade later…

The moral to this story is that a $5 article will get you some links for SEO on websites that have a limited lifespan, but high-quality content will get you links on websites that will survive the test of time…

If you spend $40 to have an article written and it delivers traffic and link popularity to your website for ten years, then you have already go more value than you got from the $5 article that gave you a few links for a year.

Rinse-and-Repeat Article Marketing

There are five essential elements of a successful article:

  1. Title - There are people who suggest that you should put your top keywords at the front of your article title, but I don’t subscribe to that methodology. I do include my target keywords in the title, when I can, but an article that is well-optimized for the search engines is worthless if it does not get published… The #1 goal of your articles’ title is to get the article opened!! You must present a title that is going to get the attention of publishers and readers; you must present a title that is going to compel a person to at least open your article to see if they will want to read it…
  2. Opening Paragraph - The title got your article opened, but now you need your reader to read the article… Tell your reader why they should keep reading your article and read it to its conclusion… Any reader who does not reach your website from your article is a “missed opportunity” to sell your stuff… Show people why it will be in their best interest to finish reading your article…
  3. The Article Body – The article body must meet the promise of the Article Title and the opening paragraph… The article body must retain the interest of the reader to the last word… The article body must tell a story people want to read, and leave them wanting more… The article body must successfully carry the reader to your Author’s Resource Box… When finished reading, the reader must be happy to have read the article…
  4. The Authors’ Resource Box – Jeff Herring wrote a great article about how to construct an effective Resource Box here… The Authors’ Resource Box needs to transition the reader from your article to your website, by offering a compelling call-to-action to get the reader to go to your website… Tell who you are, but don’t go overboard… People do not care who you are – they only care about what else you can do for them…
  5. Your Landing Page - You should never try to sell your products or services in your Authors’ Resource Box. Instead, you should try to get the reader to your website, where you have an unlimited number of words, videos, pictures and testimonials to tell the real story of your products or services. Few vendors have the ability to sell a product or service in 500 characters, so you should use your Authors’ Resource Box to get the reader to your website, where you will do the real selling…

Tell A Story People Want To Read

Often, the difference between someone who will try to write an article for $5 and the professional writer who understands the value of his or her work can be defined simply…

The person writing an article for $5 will “beat around the bush” for five hundred words, without ever actually saying anything of any real value to anyone… The person who works for $5 an article is just putting words on a page so that he or she can be paid…

The person who demands $40 to $500 to write an article is a master of story-telling… He or she will tell a story that people will want to read, and therefore a story that publishers will want to publish…

The authors who tell a story that “people are happy to have read” will find their articles on more high-quality websites, and they will find more people visiting their websites, as a result of having read the article…

Words on a page only please search engines, but a story on a page will also attract readers…

Interestingly, most online marketing gurus who advise hiring people to write $5 articles also fail to tell another truth – they fail to point out that articles that pass real link popularity to a website must have link popularity to pass on to your website…

People don’t link to articles that are nothing more than “words on a page”, but people will link to a story that needs telling… Just like with Jeff Herring’s article linked above; his story is worth sharing with you, and as a result, it has gained its own links from people who do not know Jeff personally… (I have never met Jeff Herring or talked to him by phone or email. It was an honest recommendation for a great article written by him.)

Jeff’s article has gained its own link popularity, by merit of it being a good story… As a result, Jeff’s article will pass real link popularity back to his website, because it has real value for readers and real link popularity to share…

Article Marketing Does Not End When An Article Is Distributed

Ty Cobb was the greatest hitter in the history of baseball… His batting average was .367… In other words, he only got one hit for every three at-bats…

If the greatest baseball player in history cannot bat 100, then I would be a fool to believe that every article I write will be a winner…

Fortunately, enough of my articles produce profits that article marketing is a profitable endeavor for me…

I start the article marketing process with great content… (you be the judge of that – have you enjoyed this article so far?)

Then I distribute the article using my article distribution service.

This is where I diverge from most article marketers…

Most article marketers write and distribute an article, then forget about it and move to the next article… I don’t…

For me, article marketing begins after distribution…

I find out who thought my article was good enough to be shared with their audience… Then I start to market my article on those websites…

Once an article is published on a website, I start setting up Social Media links, Social Bookmarking links, and even more back-links to my article on someone else’s website…

Then I start writing my next article…

While working on my next article, I keep an eye to the statistics on previous articles… I want to know which articles produce traffic and sales for my website…

When I find an article that produces sales for me, I step up the promotion of that article…

I step up the marketing for that article, to help that article produce even more sales for me…

I build even more links to that article, by linking to it in forums, blogs and other articles… I advertise the article where it is placed on my website or someone else’s website… I do SEO linking for the article that is generating sales for me…

I continue to produce links to articles that generate sales for me… I send as much traffic as I can to the article that is producing sales for me… I squeeze that article for every penny I can squeeze from it…

The article marketing process starts with writing and article distribution, but it never ends there… I market all articles at a basic level to see if the article will produce sales for me… And when I find an article producing sales for me, I market that article for years…

Article marketing requires for me to create content that I hope will find publication on lots of websites, then providing it to publishers for consideration through one or more article distribution services… Yes, occasionally I use more than one article distribution service, because while I can get an article to tens of thousands of online publishers, the other guys might be able to reach people that I am unable to reach…

But for me, article marketing never ends after distribution… Once the article has found publication on a website with an audience, I consider it vital to market that article to the best of my ability…

.

If you enjoyed this information, you will find that it just scratches the surface of what I have included in my ebook, “How To Use Article Marketing To Positively Impact Your SEO Efforts“, available for sale on my website, http://thePhantomWriters.com/

My name is Bill Platt, and I have been involved in Article Marketing since early 2000.

Explore SEO Friendly Software.

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March 14, 2010 | | Comments 26
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Keyword Management In Article Marketing

In the old days of article marketing, if you wrote a halfway decent article that was full to the hilt with the keyword you wanted it optimized for then you were almost assured of getting good traffic to your website. Not so much today.

I’m still convinced that article marketing is a powerful vehicle, but it has changed somewhat. How you manage your keywords is one aspect of that change.

It isn’t enough to just throw a bunch of keywords into an article and expect the traffic to come in droves. You’ve got to capture the imaginations of your readers and that means writing content that engages them. It is best to write a really engaging article then moderately pepper it with the right keywords. If you can do that on a consistent basis then you can get some good traffic to your website. But it’s not all about keywords. It’s about your reputation and keywords are your assistants.

June 19, 2009 | | Comments 6
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How Article Marketing Can Affect Page Bounce Rate

Article marketing is still one of the most important tools in an Internet marketer’s arsenal. All you need is one really good article to land one authoritative, high traffic website and it can boost your rankings in the search engines for a long time.

An article is a keyword-optimized instrument that markets your website long term from a perch upon which it sits in an article directory. When a publisher reads your article and uses it for its own website or e-zine your article becomes an active agent. Traffic from that article is very important. If you’ve done your job as an article writer and the publisher that publishes it on his site has done his job well then your traffic should be well targeted traffic. If not then you’ll see a high bounce rate from that article.

A high bounce rate is not a good thing. It can actually lower your search rankings for a particular keyword. But a lower bounce rate, characterized by well targeted traffic, can increase your rankings for the right keywords. And you can influence that by writing a good article in the first place. A good article is one that is highly optimized for one key phrase, is a great read, and answers reader questions about your topic. Write those kinds of articles on a consistent basis and you’ll be doing yourself and your website a great service.

June 18, 2009 | | Comments 0
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