All Entries in the "Article SEO" Category

Keyword Management In Article Marketing

In the old days of article marketing, if you wrote a halfway decent article that was full to the hilt with the keyword you wanted it optimized for then you were almost assured of getting good traffic to your website. Not so much today.

I’m still convinced that article marketing is a powerful vehicle, but it has changed somewhat. How you manage your keywords is one aspect of that change.

It isn’t enough to just throw a bunch of keywords into an article and expect the traffic to come in droves. You’ve got to capture the imaginations of your readers and that means writing content that engages them. It is best to write a really engaging article then moderately pepper it with the right keywords. If you can do that on a consistent basis then you can get some good traffic to your website. But it’s not all about keywords. It’s about your reputation and keywords are your assistants.

How Article Marketing Can Affect Page Bounce Rate

Article marketing is still one of the most important tools in an Internet marketer’s arsenal. All you need is one really good article to land one authoritative, high traffic website and it can boost your rankings in the search engines for a long time.

An article is a keyword-optimized instrument that markets your website long term from a perch upon which it sits in an article directory. When a publisher reads your article and uses it for its own website or e-zine your article becomes an active agent. Traffic from that article is very important. If you’ve done your job as an article writer and the publisher that publishes it on his site has done his job well then your traffic should be well targeted traffic. If not then you’ll see a high bounce rate from that article.

A high bounce rate is not a good thing. It can actually lower your search rankings for a particular keyword. But a lower bounce rate, characterized by well targeted traffic, can increase your rankings for the right keywords. And you can influence that by writing a good article in the first place. A good article is one that is highly optimized for one key phrase, is a great read, and answers reader questions about your topic. Write those kinds of articles on a consistent basis and you’ll be doing yourself and your website a great service.

How SEO Your Articles Like A Bully

Are you an article bully? Here’s a great article on article marketing and how it can boost your SEO.

Top 3 Considerations For Article Marketing and SEO Practices
By Mike Long

Let’s get it straight: you want to use article marketing as a tool to boost your SEO (Search Engine Optimization) rankings, right? And you want to learn how to do it. Well, to do this, first ask yourself: is every article and every link created equally?

The answer to this question, obviously, is no. That’s what all these ranking systems are for: Google checks to see which articles are worth the virtual space they take up, and they will place the worthier ones higher on their scales.

One way to be attractive to Google is to know your niche. When your articles use the right anchor text, and your website/s is/are SEO tuned, you will undoubtedly rank high.

This is where this article comes in. To help you, the following is a list of three things you can use to this end:

Niche topics – Always make sure that your articles stay relevant by staying to your niche topics and keywords. This practice makes your articles a reliable and worthy source of information for search engines.

Target keyword in resource box – Make sure your links contain your target keyword, in order to avoid misleading readers. Also, make sure the target keywords you use are ones that have a wide niche. Of course, this also means competition, which you will just have to beat by virtue of your articles’ quality.

Website SEO – Check that your website is SEO optimized on your target keywords. This makes your website able to focus on giving the right information to your readers.

Google admires focus, especially in a world where everything can potentially get messy, content-wise. Focus your efforts well, and Google will reward you with high rankings.

Would you like to learn more?

Download a free chapter of my new ebook here: Article Bully.

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Mike Long, better known as the Article Bully, has been earning a good living through Article Marketing since 2003. In The Article Bully Domination System, Mike demonstrates how anyone can build a long term, sustainable business with Article Marketing without any unnecessary tricks or secrets. Success is within your reach – pick up your copy today!

Article Source: http://EzineArticles.com/?expert=Mike_Long

We at Article Content Provider have been helping our clients achieve the best in article marketing and SEO since 2006. We do it better than anyone else. Learn more about article SEO right here.

Article Optimization Is Not About Keyword Density

This article is worth publishing for one reason only:

The author doesn’t encourage you to count your keywords.

Affiliate Marketing Articles – 4 Tips to Success

By Bryan Supe

Article marketing has become very popular and it is also known as “bum marketing”. Tons of affiliates use articles to promote products but very few know exactly how to get this to work properly. This article will show you the necessary steps you need to be successful with article marketing.

1. Use targeted keywords

You must do your keyword research in order to know what to write about. If your article does not include keywords that people actually use then you will never get anyone to read your article.

This seems obvious, but for example, if you are promoting an ebook that is about weight loss then you want to include this in the title of your article and in the article as well. Make sure to do your keyword research to find out which keywords are worth writing articles for.

2. Keyword density

Don’t overdo it. Don’t just repeat your keyword several times in your article, make sure your article reads naturally. If you use the keyword too often then the search engines will see it as spam and never give you any visitors.

3. Content

You need to keep the attention of your readers. Don’t bore them. A good piece of advice is to use lists. See how I have it “4 Tips To Success”. This will often attract people to click your article.

It takes some practice, but you need to leave your readers wanting more. Offer them a tip in the article that is useful and they will want to read more.

4. Resource box – vital

This is so important. Make sure you have a resource box that gives a link to your website or capture page for more information. You want them to click on your link so you need to entice them to do so.

People have been raving about this free report on affiliate marketing.

For a limited time, you can download this FREE report “Secrets of Affiliate Marketing” which reveals amazing online marketing strategies you can use to make huge profits.

Also, check out Bryan’s Online Marketing Blog for the latest tips and tricks about making money online.

Article Source: http://EzineArticles.com/?expert=Bryan_Supe

Too many people are passing off inaccurate information about article marketing, but this article nails it on the head. To be most effective, you should use targeted keywords and just focus on writing useful, valuable content. Don’t count keywords. Keyword density is not that important. You want enough keywords to let the search engine know what the article is about and you want it optimize enough that it will rank, but understanding that optimization isn’t about how many keywords you have. Rather, it is about where your keywords are placed and how valuable your content is.

If you want highly optimized keywords with valuable content that attract readers to your website – targeted traffic – then check out Article Content Provider today.

SEO Article Writer Basics: What Qualities Are Important?

A good SEO article writer can make or break your online promotional efforts. You don’t want to settle for second rate article writers when you can have the best. But what is the best?

Many writers claim to be good because they’ve been writing online since 1995. That’s good. It helps to have some longevity, but just having longevity doesn’t make you good. Many good writers got their start after the first dot com bubble burst. We at Article Content Provider have been writing online SEO content since 1995 and we’ve seen a lot of good, a lot of bad, and a fair amount of ugly.

Here is a list of quality you want to look for in your next SEO article writer. If your current SEO article writer lacks these qualities then you should start looking for another:

• Honesty in business – Is your SEO article writer honest with you? Ditch that sucker!
• Knowledge of SEO – While we consider honesty a very important part of doing business, knowledge of SEO is important too. If your copywriter talks about keyword density then he or she probably lacks a real knowledge of SEO. Real SEO doesn’t have anything to do with how many keywords you use, but where in your content you’ll find the keywords.
• Good grammar – OK, so you’re honest and know SEO, but can you write? Good grammar is essential for any content writer. You want your SEO article writer to understand basic rules of grammar and be able to use them.
• Doesn’t overcharge – Seriously, why spend any more than you have to?
• Deliver on time – Deadlines are important. If your deadlines are reasonable then you’ll want your writer to deliver on time. That often means a fast turnaround time. As long as its reasonable we’re in business.
• Familiarity with article directories – SEO article writing entails more than writing articles and putting keywords in them. You’ve also got to be familiar with the article directories and their guidelines. The article submission process is lengthy and time consuming. An article writer who is going to help you with article marketing, even if they don’t do the submissions, must understand the process and be able to advise you on the best article directories for your articles.
• Good at research – Most article writers are not an expert in your field. You’re the expert. But if your article writer is spending more time with you asking you questions about your business than she is spending writing articles then it’s probably because she is no good at research. A good SEO article writer knows how to research the topic and give good and reliable information.

These qualities should be the minimum that your SEO article writer possesses. If you want a good article writing service that produces quality articles on time then look no further. We’re at your service.

Can You Optimize One Article For Multiple Keywords?

The question arises from time to time, “Can you optimize one article for multiple keywords?” The answer, of course, is yes. You can.

But understand that you are better off optimizing your articles for two keywords and no more. You don’t want your articles watered down with useless keywords. At some point you’ll run into a diseconomies of scale on optimization.

We recommend you choose a primary keyword and a secondary keyword. Make sure that your primary keyword appears first in your article title and your article. Also make sure that it appears more often. But do include your secondary keyword in the article title and article body. This technique will give you plenty of optimization fire power as the search engines now use semantic technology, which looks at context to determine important keywords. When you offer two specific keyword phrases then you are telling the search engines that you have important information about a specific niche. This is a powerful way to market yourself through articles.

Is SEO Really That Simple?

Some people will tell you SEO is hard. Other people will tell you it’s really simple. The truth is, it is hard if you let it be, but it doesn’t have to be. Article SEO is pretty much the same as website SEO. It’s all about two things:

• Keywords
• Links

That’s it. Keywords and links. And what you need to know about keywords is to use them in the right amounts – not too much and not too little – and to put them in all the right places.

What you need to know about links is to point them at the right pages using the right keywords as anchor text. If you get those few things right then you can be good at article marketing. And the one big thing you need to know about article marketing">article marketing is this:

The more articles you have the more effective you can be.

That’s it! That’s everything you need to know about article SEO.

How Do You SEO An Article?

Article SEO is a lot like SEO for a website, but a bit less complicated. There are some things you can do to make your articles stand out more. Here some hints to help you optimize your articles better:

• Include your keyword in the first three words of your article title
• Make sure your primary keyword is in the first and last sentence of your article
• Sprinkle your keyword throughout your article on an average of one mention per paragraph
• Use lists to pare down your word count and enhance the visual look of your article
• Bold or italicize important keyword-based text sparingly and moderately
• If possible, use one or two instances of anchor text in your article
• Break your article into sections and give each section a keyword-based subhead
• Add title attributes to your anchor text tags

Make sure that you do everything you can do to improve your article’s SEO. That will increase its publishing worth as well and the more your articles are published the more likely you will build inbound links to your important content.

Talk to an article consultant about more ways to increase your article SEO.

Google Hates Cookie Cutter Systems

As a professional article marketer and someone very interested in winning the Google ranking game, i pay real close attention to what Google likes and dislikes. I pay attention to their mouthpiece Google Guy, Matt Cutts says; I read Google’s blogs; and I read blog posts and news stories posted about Google.

As with any industry, it is important to be well read and open to all viewpoints relative to the work you are doing. When one is interested in getting good google rankings, it is generally very wise to absorb everything that can be learned about the inner-workings of Google. In gaining knowledge about your industry and your adversaries, you are better prepared to meet the challenges you will face.

Article marketing is a promotional method that when used well, is a very powerful tool in the search engine ranking challenge. There are of course right ways and wrong ways to use article marketing to build traffic to your website and to improve your website’s ranking in Google’s search results pages (SERPs).

But, when one takes the time to work article marketing in the way that is was first developed, then the sky is the limit. The way article marketing was designed was to create content that people would want to publish, and then to give people the right to publish it for free, provided a bio and link is given back to the author of the article.

From the inception of Google (the college thesis that explained how Google would produce better search results), the focus has always been on organic inbound links to a website. From the beginning, the founders of Google knew that a website should be ranked according to how many people create links to it, and the ranking should take into account the quality of the page presenting the links.

When done correctly, article marketing can generate links from websites of all sizes, from around the world. When your work impresses its readers, you can find your articles translated to Italian, Russian, German, and many other languages. How much did it cost me to get my articles translated into these other languages? Not a dime. The people who did the translation liked the content so much, that they did the translation for me for free, just so that they could share my message with their readers!

Your articles will end up on domains from around the world and .ORG, .NET, .EDU, all from websites of various topics and sizes, and from webistes in dozens of different countries including the UK and the Philippines. Some sites that will print your articles have hundreds of thousands of articles on every topic, while others have two dozen pages on just a few specific topics. You may even find your articles on College Websites that have dot com domain names.

When you write great articles, people of every class, race, location, business model, and domain type and location will publish your articles, as demonstrated by the links in the above paragraphs.

I truly believe that this is what Google wants to see, when they see us using article marketing as a link building procedure. They want to see your articles published a little bit of everywhere. When they see that, then they know that what you write has value in the eyes of many, so therefore, the links from your articles deserve to be given real merit. I wrote another article that described this in much greater detail, as seen here and on dozens of other websites.

Some people are willing to argue that article marketing is a promotional method looked down upon by Google, as described here. But frequently the people making this argument are the ones who make a half-assed attempt at article marketing, and when they have done their article marketing badly or in a lazy way, they prefer to blame the technique, rather than to look in the mirror for blame.

The people who have “bad luck” with article marketing are frequently those who either write really bad articles, with poor grammar or no real value for the reader, they use some cookie-cutter system to distribute their articles, or a combination of both.

Cookie-cutter article distribution systems are those that send all of the articles they distribution to exactly the same websites, every time they process an article. When the article is cookie-cutter distributed and the article has no real value to its readers, then every article by that author will have the exact same footprint in the linking portfolio as the next article. Google has always complained about and tried to wipe out the value of any cookie-cutter linking system.

Over the years Google has been successful at wiping out many cookie-cutter link building systems. Do you remember the FFA craze (Free-For-All pages)? It doesn’t work anymore. Do you remember those “paid link” services? Most of those offer no search ranking value anymore. Do you remember those paid blog post services? Yep. We have been advised against those too.

I believe that cookie-cutter article distribution services are coming to the same end, if they have not already lost their value in the algorithms of Google.

Does that mean that since I own an article distribution service that I am quaking in my shoes? No – I am not worried. Why? Because my article distribution service has NEVER been a cookie-cutter service. By design, we do not force feed articles to article directories. (If you want your articles placed in article directories, then we suggest you also use Isnare.com in addition to our service.)

Our article distribution processes rely entirely upon the publishers’ democracy of choice. When one puts an article into an article directory, one must hope that a web publisher happens to be browsing the article directory where your article is published. In our approach, we strive to send your articles directly to the publishers / webmasters who are most likely to want to publish your articles.

We have established long-running relationships with publishers going back to 2001, and we are recognized as a company that consistently sends its publishers the most appropriate content to meet their desires. We have been complemented frequently for only sending content to publishers that they want to reproduce.

Because we hand select which publishers / webmasters we feel would appreciate receiving and publishing your articles, no two articles will have the exact same footprint in the algorithms of Google or any other search engine.

If you want to rely upon a cookie-cutter system for the distribution of your articles, then that will be your choice to do. But, if you are looking to also use a non-cookie-cutter article distribution service, then you should seriously consider also using The Phantom Writers for your article distributions.

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My name is Bill Platt and I would be happy to serve you for your article distribution needs. I have owned and operated ThePhantomWriters.com since its inception in 2001. I also operate the Links And Traffic Pay-For-Ranking Organic Link Building Service.

Focusing On Keyword Density Won’t Produce
Good Articles

Some folks are still under the false impression that keyword density is important. It’s not and it never has been.

The Definition Of Keyword Density
Keyword density is defined as the percentage of targeted keywords to your total number of words in content. So if your targeted keyword is “bacon bits” and you write a 1,000-word article using the targeted keyword 20 times, your keyword density will be 2%. Many gurus say the optimal keyword density is somewhere between 1% and 7%, the optimal varying depending on which guru you speak to, but 1% is the low and 7% is the high end of the advice given.

There are several problems with this approach to article writing:

• No. 1, if you write naturally then any well-written article will fall within that range of keyword use
• The focus on keywords seems wise because search engines rank pages for keywords
• Note that search engines rank pages for keywords, not according to keywords – not a semantic delineation
• Search engines give weight to a number of factors on a page and off-page and the weight given to each of the factors is different and could fluctuate from one day, week, or month to the next
• No one knows the weight given to all the factors on any given day

In short, search engine ranking factors are a mystery. No one knows what they are completely. We can guess what they are based on past experience, but since the search engines are always changing their ranking algorithms we can never fully know the complete picture.

On ranking pages for keywords vs. according to them, when you type “bacon bits” into the search field at your favorite search engine and get a list of web pages for that keyword, you will likely get results that are close, somewhat close, and not even close to what you are looking for. Even a web page about interstellar space travel could show up on the results page if the keyword is used on the page. Inbound link anchor text is as important a ranking factor as actual keyword usage and all you have to do is Google “About Us” to see this in action.

Click on the search results for PCWorld’s About Us page. There are 279 words in the body content of that page. Exactly 0 of those words are the phrase “about us”, yet the result is the fourth from the top on the Google search results page. If I use the browser find function for the phrase then I’ll find only one usage of that phrase on the page and it’s on the bottom menu bar, which means it will appear on every page of the PCWorld website. This page’s keyword density is – drumroll – 0. Pretty important, huh?

So How Does Keyword Density Apply To Article Marketing?
So how does this relate to articles that likely won’t appear on your own website. First, you have to understand the goal and importance of article marketing. The goal is to promote your website, building inbound links, and drive traffic to your site. You are not building on-page SEO benefits. Furthermore, your link building benefits do not exist within the article itself, but in the author resource box at the end of the article. This is where you’ll put your inbound links.

Let’s assume you write a bang-up author resource box with one good anchor text link to the page that you want to benefit. Does that mean the rest of your article is not important? No, not all.

You want your article to be well-written and reader-friendly. That is, you want readers to be able to get some benefit out of it. Otherwise, it’s a pretty useless article. It can be SEOd to the hilt and have perfect keyword density, but if readers within your niche don’t find the article of any value then it’s a perfectly useless article. The article, above all, must have value. Even an article with sub-optimal keyword density can drive traffic to your website and build you solid inbound links if it provides real value to readers within your niche.

Any article that is deemed a quality article by e-zine publishers, bloggers, and webmasters within your niche may be used by them. Every time a publisher uses your article you’ll get a new inbound link. If your article is SEOd well then the publisher will get the benefits of on-page SEO. You, however, as the writer, will get the benefit of off-page SEO. Neither on-page nor off-page SEO is more important; they must work together to achieve the same benefit for your website. Obviously, on-page SEO must come first or any off-page SEO you strive for will be in vain. Article marketing uses the age-old principle: Help yourself by helping others first.

That said, you should write articles that provide publishers with the best on-page SEO benefits as possible. If you do that then they’ll use more of your articles. You’ll get more links to your website, their readers will get the benefit of your knowledge, and the publishers will get the benefit of highly optimized web content. But what does that mean?

What Highly Optimized Article Content Means
Remember those ranking factors? You aren’t trying to build inbound links to your articles so forget about link building for a moment. A highly optimized article is good “on-page” SEO. That means keywords are important – very important – but not the most important thing. You also need to think about your article title – which is critically more important than keyword density – as well as subheadings within the article, ordered and unordered lists, and font characteristics (bold, italics, etc.).

You don’t want to bold or italicize your keywords just for the sake of adding characteristics that you think the search engines will love. You want to do so when it’s important to the reader. For instance, I like to bold the first sentence of long bullet points in my lists. Or, if I list bullet points followed by an explanation of each point, I like to bold the list item before the explanation to make it stand out to the reader more. While doing that I like to see if I can squeeze a keyword into a couple of those bullet points. Just a strategy that I’ve found that works.

Bottom line: Keyword density is a fake panacea for article optimization illnesses. It is infinitely more important to write an article that is beneficial to the reader, but while doing that it is important to look for ways that you can increase your on-page (ie. internal article) SEO. Density is a small measure for that goal and one that won’t give an accurate telling.