All Entries in the "Article Marketing" Category

Article Key Phrase Optimization

I have to review a lot of articles that are submitted to my article directory and those that writers send me as samples of their work. Those applying for a job as a writer want to impress me with their ability to optimize the sample article I give them for the key phrase I assign.

In doing so they send me a sample where every sentence begins with the key phrase. Or one sentence ends with the key phrase and the next sentence begins with the same key phrase.

There are a lot of webmasters buying this type of content on the web. They think that the number of times the key phrase is in the article is way more important than the actual content and the article’s readability.

Because these webmasters BELIEVE they know about seo and article marketing, they request this keyword density as if it is the most important thing.

Then writers that are new to the web and who want to please their customers do as they have been asked to do. After all the customer is paying for it. So give them what they want right?

Wrong. I may be a total pain in the #%$, but my clients know that when they request something and I don’t agree with it because I know it won’t help them, I speak up and let them know how they could benefit more by doing it a different way.

Being a yes-man is not what these clients need. They need someone who spends time to learn what does or does not work and who will advise them on the best approach to seo or article marketing.

Write the article for the reader first and SEO second. you will find that you will naturally include that key phrase where it is appropriate to do so. Read it over after you finish and see if there is a spot or two where you could have added the key phrase without the article being spammy to the reader.

It can be done. Our writers do it all the time for our clients. You can too.

Why Should I Do Article Marketing?

With information technology on the rise and gaining relevance in the world today, article marketing has become a very significant tool to promote businesses on the Internet.

While it is well-known that articles make consumers understand a product better, a well-written article can be one of the main reasons why any product sells. These days, article marketing is so advanced that it has become the foremost advertising strategy for many online businesses.

Central to the effectiveness of article marketing is the implementation of Search Engine Optimization (SEO). The primary function of this form of article writing is to achieve prominent rankings on the search engines by utilizing keywords which are popular among Internet users.

When a user enters a search term which is identical to your keyword, the web page of your article will be displayed as a search result. With effective SEO strategies, you can rank among the top search results and benefit from a steady flow of incoming traffic, which will ultimately lead to increased sales.

Due to the fact that SEO article writing involves a great deal of research and expertise, most website owners prefer to employ SEO experts to manage their web content. These specialized professionals will provide you keyword-rich articles that will dramatically improve the visibility of your website and win customers over with their convincing content.

SEO article marketing is such a proven success in the world of online business that many website owners are willing to hire the services of top SEO experts to help them launch their businesses into greater heights of profitability.

Other than its overall contribution to the betterment of sales, article marketing also brings professionalism and prestige to your website. With comprehensive articles that offer expert information about your products, your website will be widely regarded as an authoritative entity.

It will assume a position as the favored destination for consumers seeking specialized knowledge pertaining to your products. As reputation grows, your brand will be established as a trusted name in the business and this will in turn translate to a long-term influx of web traffic.

Compared to other forms of online advertisements which incur quite a substantial amount of financial investment, article marketing is basically free advertising.

Since your articles are included in the information base of search engines, they will automatically show up whenever a search term coincides with one or few of their keywords.

In a way, an article is a living advertising implement on the Internet and it grows in recognition from time to time, without you having to pay extra for each and every appearance.

Web owners who understand the full potential of article marketing will also post their articles to article directories and ezines to boost their chances of drawing more visitors to their websites.

As the Internet continues to extend its influence in our livelihood, article marketing will prevail as the most important means to distribute information, whether for a product or a mere matter of general interest.

There is nary a website that can communicate effectively without web content, and articles are indeed the most significant bridge between webmasters and users. By adopting an elaborate article marketing strategy, you can be sure that your business will achieve new heights of success.

Article Writing Services

Article Marketing has many benefits and can be used in several different ways. Building link popularity, increasing traffic to your website, and image building or branding can all be achieved through article marketing. If you have any questions about article marketing, call us at 786-317-8774.

1)      Articles for mass submission: We write articles for you that target your keywords, then they are submitted to thousands of article directories to build immediate link popularity. Each article is another doorway to your website because your links appear either in the body of the article or in the author bio section or resource box at the end of the article.

Our articles are always;

1. 100% original content. We check them through Copyscape.com before you see them.

2. A minimum of 500 words unless you specify more or less. Between 500-600 words is the normal length for the articles.

3. Interesting and easy to read (Formatted properly) – An Editor reviews the articles after the writer finishes.

4. SEO optimized for any keywords or phrases you choose.

5. Delivered in PDF or html format for just $5 more per article.

6. Written by someone with both SEO and sales experience.

7. Written in American English, unless you specify British.

8. You own all rights to the articles to do as you please with them.

Our articles are never;

1. Copied from other sources.

2. Just stuffed text with a few keywords thrown in.

3. Written by software.

4. Reused by us or rewritten for other clients.

These articles are also useful for fresh content within your own website or for use in newsletters.

Cost per article: $30.  Orders of 20 articles or more qualify for discounts.

You can read more about this on the article writers page or use this form to order your articles. Mention this blog post and get your articles written for just $25 each in April.

2)      Premium Articles: These are magazine-quality articles that may be much longer than 500 words, may contain images, audio, or even video. Great for submitting to high traffic websites as exclusive content in return for a link back to your own website. You can use these articles in your ezine or newsletter or add them as pages to your website. People link to quality content and it can also lead them to social bookmark these pages in Digg, Technorati, Delicious, and other social book marking sites. The cost per premium articles depends on the options you choose.

More info on custom article writing services here.

Average cost for premium articles is $50-$200 per article depending on complexity, length, whether it is for online or offline publication, images, etc.. Premium Articles are priced according to the options you choose.

Article Marketing Myths

By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.

First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn’t appear they were ever not aware of the power of article marketing.

In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader.

In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Your article when reprinted will be the text of a webpage or webpages.

In the author bio section at the bottom is some info about you and links to your website. It is suggested that you put in one link to your main page and one to an interior page that fits the article you are writing.

If your article is submitted to websites that take article submissions and offers free content to webmasters, then webmasters choose to repost your article on their websites, the links in the author bio section become links from their websites to your website.

Now lets go on to the myths and facts about article marketing

MYTH: Article marketing doesn’t really help you all that much.

FACT:: Article Marketing can help you increase your link popularity and be a source of some of the most targeted traffic you can get.

MYTH: Reprinted Articles only get indexed as supplemental pages, therefore it doesn’t help enough to make it worthwhile.

FACT: Depending on where the article gets submitted to, the article itself can get a top 10 listing in major search engines and not as a supplemental page.

MYTH: Submitting your article everywhere creates duplicate content and the search engines will punish or discount those pages as a result.

FACT: If search engines punished duplicate content in the way that myth suggests then all rss feeds that cause a post in a blog to be reproduced to be discounted or published and they are not. The New York Times articles and CNN stuff is blasted all over the web and are not punished or discounted.

Duplicate content is two webpages that are around 90% similar, not two webpages that have similar text on them. If you would like to compare how similar two webpages are Click Here.

MYTH: The only way article marketing works is you write an article then submit it to thousands of article submission websites.

FACT: There is more than one way to make article marketing work for you. The way mentioned above works okay if you are looking to get a lot of links back to your website whether they are related or not and can be effective if you currently have very little or no link popularity at all.

Another way is to hand submit your article to article submission websites that only accept articles related to your topic. This is more difficult but the links help you more just through the submissions and it’s more likely that the websites that pick up and repost your article will be also related to your topic which can help you with better links and targeted traffic.

Yet another way is to write a very high quality article that you really take your time on and research. You then choose a very high traffic website related to your topic. One that has great PR and a lot of visitors.

Email them your article and offer them an exclusive if they will print your article with your links included in the bio. If your article is of good quality and they get an exclusive you have a good chance they will post your article there.

This one posting of your article can be more powerful than the mass submitted article method if you choose the website you submit it to carefully.

Last but not least, posting your article exclusively on your own website is a great way to add fresh content and if the article is good, people will link directly to the article increasing both traffic and PR for your webpage where you posted the article. But for this to work you need to already have some traffic to work with.

MYTH: You should always post your article in your website first, then wait to get crawled by the search engines before submitting the article elsewhere.

FACT: Adding articles to your own website is called adding content. Submitting those articles to other websites is called article marketing. With article marketing you don’t want the article indexed on your website first.

Yes you read that right. You do not want the article indexed on your website first. You are or should already be doing SEO on your website and adding fresh content to your website for the search engines to get traffic from them.

Submitting articles to other websites and having the search engines find it there first gives another gateway that people can find your website through. If the websites that you submitted your articles to get crawled often, then having your article appear there with the links intact will get your website crawled as well.

If the websites you submitted your article to are getting indexed well by the search engines, then your article being found on their website first might get it in the top 10 results. Placing it into your own website with no or low PR might not have gotten the article indexed at all.

I hope this article will clear up some of the myths about article marketing and that it has helped you understand how and why it works.

Article and Website Content Cheapskates

I see this everywhere and still cannot believe that people do not get it. Content is still king on the web.

Website Content

The most important thing you will ever do for your website is to put in good content. Great content will get you links and your position in the search engine results will be because of the content you put into your website.

Hundreds of back links will not get you ranked well with poor content. Great content will get you good keyword positioning with or without back links, therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will!

Let’s first look at your website content. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.

This text is what your customers will read or not read based on it’s quality. This same text is what the search engines will analyze when they decide how relevant your WebPages are to the search phrase you wish them to send you visitors from.

Article Content

Now, let us talk about article marketing.  If you know about article marketing at all, you know you will be submitting articles all over the web. The links in the author bio at the bottom return visitors to your website if they read and like the articles, you write or have written for you.

Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website.

You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.

Your other hope is that thousands of people read your articles. Do you really want people to read poorly written articles and associate that poor quality with your website? Well-written articles get people to read them all the way to the bottom where your links are located. Well-written articles reflect well on your website and your reputation.

If the articles are of great quality then likely your products and services must be great as well. The reverse is also true in the reader’s minds. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks.

With all of that being said, I still find all over the web, especially at freelancer websites, people going in and saying things like; “I need 400 articles written for SEO and I’m willing to pay $1.50 per article.” Or they say something like; “I need someone to write content for my website and I’m only willing to pay $10 per page.”

I really try to refrain from telling people they are, well . . . stupid, but I am finding it harder and harder each day when I read this stuff.

They will spend hundreds or even thousands of dollars to have their website designed so it looks really pretty, but the text, the stuff that will actually get good search engine results and sales, they go after cheap content.

Writers that know how to write text that not only is appealing to the reader, but that is also written with the keywords and phrases in mind, are worth being paid well. The moment you start hiring better writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money.

A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar.