All Entries in the "Article Marketing" Category
Do You Use Article Marketing For Your Real Estate Business?
If you don’t, you should. And the purpose of this post today is to give you another option for marketing your real estate business using articles. The site is Realty and Real Estate Information and there are two ways you can build links and drive traffic to your site from this specialty site in real estate.
- Submit a real estate article – That’s right, you can submit a real estate article right to the website. If your article is published then you’ll get a one-way back link to your real estate website. And it doesn’t even have to be a real estate site. It can be a mortgage site or anything related to real estate at all. Submit directly to the site and get your article published today.
- Become a guest blogger – You can also write to the blog and become a real estate guest blogger as well. All you have to do is sign up to be a user of the site and leave a comment on of the posts that you’d like to be a guest blogger. The owner will change your status to Contributor and you can write about any real estate or mortgage related topic you wish. You can even include a bio with links to your website.
There you have it. If you are a real estate or mortgage professional then you can write articles or be a guest blogger and build more inbound links to your website. Just another opportunity.
Can You Submit Articles Directly To The Publisher?
Yes! In fact, I recommend it.
There are two generally accepted methods of marketing through articles: Mass distribution and direct submission. With the mass distribution method you write an article and submit it through multiple article directories, hoping that publishers will find it and use it. With the direct submission method you identify publishers that you hope will publish your article and submit it directly to them for their acceptance or rejection.
The best way to go about finding publishers to submit your articles to directly is to search for blogs and websites within your niche. When you find one that you like, add it to your list. Maintain your list in a text document or Excel spreadsheet. I prefer spreadsheets because you can list the dates you submit your articles and if they are rejected then you can just send the article out to another publisher immediately. Keeping your spreadsheet updated with acceptance and rejection dates per article is essential so that you can track how your articles are received and how effective they are in your marketing.
This method works well when you have a good list of potential websites that might publish your articles. You can theoretically have an article published at each website or blog on any given day. For instance, if you have 20 publishers on your list and you’ve written 20 articles that you’d like placed, you can send a different article to a different publisher on the same day. If they all are accepted then you’ve got 20 inbound links coming from high quality, relevant sites within your niche, not to mention the traffic that can come from those articles.
Direct submissions is a very useful and effective method of article marketing. We highly recommend it.
How Articles Build Links
Let’s break it down. Articles build links in one very simple way. But in exponentially powerful directions.
You develop your authority with article marketing by writing great content. When you write great content that is highly optimized for search engine traffic, you develop your own authority and build credibility. But you drive traffic to your website by including a link at the end of the article where your readers can go to get more information on the topic.
That link is very important. For two reasons:
- It attracts traffic to your website
- And it builds quality, relevant links back to your website
Both are important.
Links, with the right anchor text and from the right domain, can help increase your search engine rankings. Traffic, too, can do the same thing. It’s more than just a way to get people to your site so you can sell them something. When you add value to your site visitors’ experience, they stay on your site longer and you get increase search engine rankings due to the increased exposure.
So how does article marketing benefit you? With link building and traffic. Good SEO never comes in one flavor.
Use Articles To Achieve Link Diversity
Link diversity is one of the most important concepts to consider as a webmaster. But what is it?
Here’s a quick, down and dirty definition of link diversity -
The acquisition of links from a variety of sources including directories, social bookmarking sites, social networking, blogs, and static websites both from within and outside of your niche and at varying levels of authority.
Essentially what this means is that all of your inbound links do not come from the same source. Rather, they come from a variety of sources.
Articles can help you achieve link diversity by putting your high quality content in front of the eyes of publishers who are looking for articles like yours to publish. The more articles you have to choose from and the higher the quality of those articles the more likely you are to have them published by other Web publishers. Ideally, you want those articles to be published by as many publishers who will select them.
Some webmasters look only to sites with a high PageRank for their inbound links. That’s fine if you realize that you’ll get fewer inbound links by doing that. Having links at low PR sites is not hurtful and some of those links over time could turn into links fronm highly authoritative sites. Since they will be aged links they will be of higher value. So don’t discount those low PR sites. They can be valuable.
If you are in real estate and you use article marketing you can submit an article to a site like Realty and Real Estate Information and get a back link to your website. If you are a publisher of real estate articles you can use those types of mass distribution articles on your website or in your newsletter. For more information about article marketing, contact Article Content Provider.
Articles Build Inbound Links
One of the most important aspects of search engine marketing is building inbound links. Many SEOs teach that this is the most important aspect of SEO. I still think there is no substitute for on-page SEO. But link building is important.
Articles are a great way to build links long term. It’s not a short term fix. You don’t write the article today then get thousands of links tomorrow. The key is to get your article out there so that it is published and linking back to your site. By submitting your articles to article directories you are offering your articles to other webmasters to use over and over again. Every time another webmaster uses your article you get a link back to your website. Those are valuable links.
The links are good SEO, but they can also drive traffic to your website. That’s the real beauty of article marketing. Dual benefit over the long haul, where it really counts.
How Article Marketing Is Like Spackle
When repairing a wall in a building or house, builders will often use a substance called spackle. It’s a type of paste used to fill holes and other defects in a wall. Article marketing is not like repairing damage to a house, but it is like filling in holes in your marketing campaign.
Consider it this way. You just built a new website and you want to get the word out about what you do. You may engage in article marketing, but if that is all the marketing you are doing then it probably isn’t going to be effective. But it will be effective if you use it to supplement other forms of marketing that you are doing.
Article marketing is best done as a long-term strategy. Short term marketing strategies like pay-per-click advertising and display advertising are effective for what they are. But they often leave holes of untouched prospects in their wake. That’s where article marketing can come in. By spreading little articles around on the Internet with your name, brand, and links back to your site in them, you are using smackle on your online marketing efforts. Smackle works on walls. It also works in marketing.
Promote Your Local Business With Articles
There are a number of ways to promote your local business online. Article marketing is one way. But to promote a local business with articles is slightly different than promoting a web business with articles. Your local business has a physical presence and you expect to get new business walking into your storefront. Well, how can articles help with that?
There are a few ways. Here are some ideas:
- Find other local websites and offer to write guest articles. When your articles appear on those sites you’ll get a short bio and a link back to your site from the other local site. Make sure that the link uses text that associates your business with a specific keyword and a geographic term. This will help you with your local optimization efforts.
- Write articles and mass distribute them through article directories online. You are not really concerned that these articles deliver more traffic to your website. You are concerned that the articles be top-notch quality and usable by others in your industry no matter where they are located. A website owned by a business 3,000 miles away could use your article because they know that you are not a direct competitor. But the link in your author resource box (bio) pointing back to your website will provide you with search engine marketing benefits. Again, use a keyword-rich anchor text that is locally and geographically targeted for maximum optimization.
- Guest write articles for other websites within your niche that are not in the same area as you. This method is a combination of the above. Since the other website is not in the same local area as you it likely will not deliver much new business to you, but you will get the inbound links from the other site, which helps you in your optimization. As always, use geographically matched terms along with the proper keywords in your link anchor text.
- Use blogs within your industry, both local and non-local, to build links by commenting on blog posts that you find interesting. This isn’t article marketing, but it does help you build links.
- Put up an article page on your website. If you publish your articles first before you mass distribute them then your website will appear first in search results for key phrases in those articles. You can then point links to those articles when you do any blog commenting. The best way to do that is to link to an article that is relevant to a post on the blog.
- Forum posting is another often overlooked marketing strategy by local businesses. You can network with others in your line of business in other geographic locations. Just like with blogs, you can link to your articles in forum posts. The danger is in being seen as a spammer, but if you do it right then you won’t be spamming the forums or blogs and you’ll get real value.
- Publish your articles on your Twitwall. If you use Twitter, and I recommend that you do, then you automatically have a Twitwall. You can publish your articles on your Twitwall and link them back to your website.
There are numerous ways to employ article marketing for local small businesses. Use your imagination and I’m sure you can come up with a way to market your business through articles.
Article Marketing Ain’t What It Used To Be
Article marketing isn’t what it used to be. The search engines are treating links from article directories as non-existent and have clamped down on duplicate content so that most articles are indexed only once no matter how many times they are published. But that doesn’t mean that the benefits to article marketing have vanished. They haven’t.
Businesses successfully using article marketing to promote themselves today are getting more savvy with the way that they are using articles. Many still use article directories as that will likely remain an avenue of marketing that will prove successful. But it isn’t the only method of promotion being used by savvy marketers. Most top tier article marketers today are also forging connections with other webmasters in their niches to share content and publish each other’s articles. And we believe that’s a very fine way to conduct article marketing.
If you provide unique article content for another member of your niche with a link back to your website there is a strong mutual benefit. Your partner receives original content while you receive a valuable back link. Perfect symbiosis.
Learn more about effective article marketing from Article Content Provider.
Article Writing Service at an Affordable Rate
Article Writing is more than just the ability to write without making bad grammatical errors or misspelling a lot of words. Our Article Writers are trained to write interesting and informative articles that are optimized for your keywords and phrases without making it obvious to the reader.
We know how to engage the reader to entice them to read the entire article. Your links are in the author bio section or resource box at the bottom of your article, so we make sure to write articles that get the reader to the bottom of the page where they can click your links and visit your website.
Article Writing Details
* 100% original text. We check all articles through Copyscape.com before we send them to you.
* You own all Copyrights to the Articles we write for you. Under Copyright law it is a work for hire.
* Your name goes on the byline and it is your links go into the resource box or author bio section.
* We do not use software to generate text. Our Article Writers are live human beings.
* We do not reuse or resell any articles written for you.
* Basic Articles are 500-700 words in length, but we can write articles of any length you request.
* American English is what we use to write your articles unless you specify otherwise.
* Articles are optimized for your keywords and phrases without appearing as keyword spam.
* Articles can be delivered in .pdf, or html Format for $5 more.
* No job is too large or too small for us. We can produce hundreds of articles for you or just one.
* Our Premium Articles are magazine quality and may include the use of graphics, more research for difficult topics, and the word count can be much larger.
Monthly Subscription Available: Consistency is the key to successful article marketing plans. You decide on how many articles you want us to write each month and we handle everything for you.
One-Time Order: Use the article order form or call us at 786-317-8774 for a free quote on any number of articles or to ask any questions you may have.
What’s The Secret To Article Marketing?
You’ll be surprised when I tell you that there is no secret to article marketing. There’s no little man hiding behind a curtain, no little pill to swallow, no magic bullet, no pizzazz, and no great gods raining down a parade of thunder on favored humans and making them article marketing gurus with crowns on their heads. But there is good article marketing and bad article marketing. Call it effective and ineffective; that’s what we call it.
Ineffective article marketing is article marketing that produces no results. You get no one to read your articles. Or, if you do, they don’t click the links and visit your site, and they certainly don’t publish your articles for their readers to see. No one buys anything from your site after reading one of your articles. That’s pretty ineffective, isn’t it?
You might get a few bites on your hooks, but you’re not killing them. And if you aren’t matching the average results in article marketing then you are ineffective.
So what is effective article marketing?
Effective article marketing is when you distribute an article for mass consumption, it is acted upon. In great numbers. That doesn’t mean that everyone who reads it will visit your site and buy something. It does mean that you are getting site owners to publish it, e-zine editors to distribute it for you, people read the article and click the links and after visiting your website, they buy something.
There is a lot that has to happen for all of that to fall into place. First, you have to write a good article. Secondly, you’ve got to write a bio that entices people to want to know more about you. And publishers have to pick up your article and use it. If you take care of the first two items then No. 3 will happen as well. The fourth thing that has to happen is readers have to click your links and visit your site. Fifthly, and it’s really the first thing, your website has to be capable of closing the sale.
Bottom line, a website not ready to convert traffic will kill your article marketing efforts before you get started. It’s the most important thing in article marketing. Start there and follow the path of success.
