Author Archive for chris-mcelroy

Google Makes Optimize for Conversions Mandatory in Your Adwords Campaigns?

Image via Wikipedia

In your Adwords Dashboard, you have always had the option to make decisions like whether or not to let “Do no Evil” Google decide which ads to run most or do that yourself and whether to let “Do no Evil” Google decide what you should bid on your keywords or do it yourself. All that is changing now. If you have your adwords campaign set to rotate ads more evenly, there is no change according to “Do no Evil” Google.  The following is the announcement I found when logging into my Adwords account today;

Optimizing ads for conversions in existing campaigns

In a few weeks, we will automatically set ad rotation to ‘Optimize for conversions’ for existing campaigns using Conversion Optimizer or Enhanced CPC. Learn more leads you to this page https://support.google.com/adwords/bin/answer.py?hl=en&utm_content=cues&answer=1725451

Defaulting your ad rotation to optimize for conversions

In late February 2012, we will migrate the “ad rotation” setting for your campaigns using Conversion Optimizer or Enhanced CPC from “Optimize for clicks” to “Optimize for conversions.”

Advertisers using Conversion Optimizer or Enhanced CPC are focused on conversions and CPA (cost-per-acquisition). We are making this change to better align your campaign settings with your conversion goals. In fact, our studies have shown that campaigns moving from “Optimize for clicks” to “Optimize for conversions” see a 5% increase in conversions on average.

Although we believe this change will deliver better results for most advertisers, you can opt out of this change before February 14th, 2012. To opt out, please submit your AdWords CID.

Note: Campaigns using Conversion Optimizer or Enhanced CPC with “ad rotation” set to “Rotate: Show ads more evenly” will remain unchanged.

The opt out page says; Google AdWords currently offers two choices for optimized ad serving: “Optimize for clicks” and “Optimize for conversions.” In order to increase the effectiveness of Conversion Optimizer and Enhanced CPC in bringing more conversions to advertisers, campaigns who have selected “Optimize for clicks” will be automatically opted into “Optimize for conversions” if they are currently using Conversion Optimizer or Enhanced CPC. This change will be made in February 2012, so we are asking for all opt-out requests to be made by February 14, 2012.Submitting this form will allow you to indicate that you do NOT want your Conversion Optimizer and Enhanced CPC campaigns being opted into “Optimize for conversions.” Please note that you can adjust your ad serving settings at any time within AdWords; this form will only remove your account from the one-time change in February 2012.

Related articles

• Google Migrating AdWords Users To “Optimize For Conversions” (seroundtable.com)
• Google Tweaking AdWords Quality Score Calculation Algorithm (firstrate.co.nz)
• Create MSN adCenter Campaigns in 15 Minutes (searchenginewatch.com)

Article Marketing in Wikipedia Seriously Needs an Update

As a Wikipedia Editor, I will be updating the page on article marketing, but I’d love some suggestions from others about what to include in the update. Currently, this is what it says;

Image via CrunchBase

Traditional Article Marketing

Article marketing has been used by professionals for nearly as long as mass print has been available. A business provides content to a newspaper, possibly on a timely topic such as an article on tax audits during tax season, and the newspaper may use the article and include the business’s name and contact information. Newspapers and other traditional media have limited budgets for gathering content and these articles may be used in the business section of the newspaper.

Internet Article Marketing

Internet article marketing is used to promote products and services online via article directories. Article directories with good web page ranks receive a lot of site visitors and are may be considered authority sites by search engines,leading to high traffic. These directories then go on PageRank to the author’s website and in addition send traffic from readers.

Internet marketers attempt to maximize the results of an article advertising campaign by submitting their articles to a number of article directories. However, most of the major search engines filter duplicate content to stop the identical content material from being returned multiple times in searches. Some marketers attempt to circumvent this filter by creating a number of variations of an article, known as article spinning. By doing this, one article can theoretically acquire site visitors from a number of article directories.

Most forms of search engine optimization and internet marketing require a domain, internet hosting plan, and promoting budget. However, article advertising makes use of article directories as a free host and receives traffic by way of organic searches due to the listing’s search engine authority.

The primary goal behind article marketing is to get search engine traffic and authors generally incorporate relevant keywords or keyphrases in their articles.

This is seriously short for an article about article marketing. There are so many methods of article distribution other than mass submitting articles to article directories. Hub Pages, Squidoo Lenses, Forums, Social Media, etc.

What I would like is suggestions from others in the article marketing business as to how to update this article. I will give credit to the source of the information. So, please take the time to add anything you think needs to be added to this page at Wikipedia.

http://en.wikipedia.org/wiki/Article_marketing

Related articles

• Article Submissions To Article Directories Is Not The Way To Go (articlecontentprovider.com)
• Article Marketing Confused with Article Spinning (arnoldit.com)

Article Distribution – What do you use?

The days of writing an article and submitting it to thousands of article directories is gone. Now we have Squidoo Lenses, Google Knol Pages, HubPages and more. What are some of the ways you distribute the articles you write?

Press Release Writer Services

Press Releases: Let us write your press releases for you and help you distribute them through PRWeb.com. We write the press release, optimize it for the search engines, configure all the options PRWeb.com offers and submit it according to your schedule. The cost for our services is $150. The distribution cost through PRWeb.com varies, but we can handle your payment through our account there.

Video Press Releases and Audio Press Releases: Producing a promotional video of your press release or at least making an audio version will more than triple the effectiveness of your press release. Call me at 786-317-8774 to discuss options.

Read more about press release writer services here.

Product Description Writers

Product Descriptions: If you are doing ecommerce, you need great product descriptions for SEO and to increase sales. No job is too large or too small. We can write one product description or thousands.

$10 per description is standard, but orders of 20 or more get a discounted rate.

Call 786-317-8774 or click here for more information about our product description writing services.