Author Archive for allen

Share Your Knowledge Of Article Marketing

Are you an article marketer? Do you have an expertise that you’d like to share? Looking for more exposure for your article marketing business? Be a guest blogger.

Article Content Provider is looking for guest bloggers. Sign up as a user of the blog then send an e-mail to allen [at] articlecontentprovider dot com and tell me your user name. Be sure to tell me you are applying to be a guest blogger. I’ll change your status to contributor and you can start writing.

Be a guest blogger at Article Content Provider’s Article Marketing Blog today.

What Should Your Resource Box Consist Of?

Your resource box is the small paragraph at the bottom of your articles that lead visitors back to your website. The point of article marketing, after all, is to drive traffic to your website by being a useful resource and providing useful information to your article readers. The author resource box is your chance to ask for something in return for the value you’ve given in the article.

So what you should go into your author resource box? It is essential that you get the following information in your resource box in as few words as possible:

• At least one reader benefit for clicking the link and visiting your website. It could be a free download, a discount on your service, or anything that tells the reader what he or she will get out of clicking your link.
• A link back to your website. At least one, but no more than three. Many article directories will not allow more than three links in your resource box. Some won’t allow more than two. I personally believe that one is often better. But it should lead to a landing page that will earn you some income.
• A call to action. Don’t just assume readers will click your link. Provide a call to action and a reason for clicking.

If you give a clear benefit and an incentive for clicking your link and ensure that you provide real value on the other side of it, article marketing can pay off for you. It all boils down to how effectively you use your resource box.

Keyword Management In Article Marketing

In the old days of article marketing, if you wrote a halfway decent article that was full to the hilt with the keyword you wanted it optimized for then you were almost assured of getting good traffic to your website. Not so much today.

I’m still convinced that article marketing is a powerful vehicle, but it has changed somewhat. How you manage your keywords is one aspect of that change.

It isn’t enough to just throw a bunch of keywords into an article and expect the traffic to come in droves. You’ve got to capture the imaginations of your readers and that means writing content that engages them. It is best to write a really engaging article then moderately pepper it with the right keywords. If you can do that on a consistent basis then you can get some good traffic to your website. But it’s not all about keywords. It’s about your reputation and keywords are your assistants.

How Article Marketing Can Affect Page Bounce Rate

Article marketing is still one of the most important tools in an Internet marketer’s arsenal. All you need is one really good article to land one authoritative, high traffic website and it can boost your rankings in the search engines for a long time.

An article is a keyword-optimized instrument that markets your website long term from a perch upon which it sits in an article directory. When a publisher reads your article and uses it for its own website or e-zine your article becomes an active agent. Traffic from that article is very important. If you’ve done your job as an article writer and the publisher that publishes it on his site has done his job well then your traffic should be well targeted traffic. If not then you’ll see a high bounce rate from that article.

A high bounce rate is not a good thing. It can actually lower your search rankings for a particular keyword. But a lower bounce rate, characterized by well targeted traffic, can increase your rankings for the right keywords. And you can influence that by writing a good article in the first place. A good article is one that is highly optimized for one key phrase, is a great read, and answers reader questions about your topic. Write those kinds of articles on a consistent basis and you’ll be doing yourself and your website a great service.

Is Rewriting Your Article Like ‘Spinning’?

What is the difference between rewriting and article spinning? Not much really, but when I think about article spinning I think about one of those software programs that take your article and rearrange the sentences so that they don’t really make any sense any more. It’s a terrible way to rewrite an article because a part of the writing process involves making each sentence contribute to the meaning of a paragraph and making each paragraph flow into the next so that you have a cohesive article about one topic that addresses a specific question in the reader’s mind. If you simply rearrange the sentences then you end up with a jumbled mess.

Rewriting an article means taking the basic concept and rewriting toward the same goal from scratch. It’s like writing a completely different article except the two articles are about the same thing and use the same keywords. See the difference?

Whether you call it rewriting or article spinning, the main thing to consider when you take an existing article and repurpose it with different language is how much of your article contains duplicate content with the first. Ideally you don’t want a single sentence to be duplicated. If you rewrite your article well then you can avoid that pitfall. If you simply “spin” it you might leave something out – or in, I should say.

What about you? Do you spin your articles or rewrite them?