What Should Your Resource Box Consist Of?

Your resource box is the small paragraph at the bottom of your articles that lead visitors back to your website. The point of article marketing, after all, is to drive traffic to your website by being a useful resource and providing useful information to your article readers. The author resource box is your chance to ask for something in return for the value you’ve given in the article.

So what you should go into your author resource box? It is essential that you get the following information in your resource box in as few words as possible:

• At least one reader benefit for clicking the link and visiting your website. It could be a free download, a discount on your service, or anything that tells the reader what he or she will get out of clicking your link.
• A link back to your website. At least one, but no more than three. Many article directories will not allow more than three links in your resource box. Some won’t allow more than two. I personally believe that one is often better. But it should lead to a landing page that will earn you some income.
• A call to action. Don’t just assume readers will click your link. Provide a call to action and a reason for clicking.

If you give a clear benefit and an incentive for clicking your link and ensure that you provide real value on the other side of it, article marketing can pay off for you. It all boils down to how effectively you use your resource box.