Write Articles Under Several Aliases For More Effective Marketing

Do you write articles on more than one topic? If so then you should seriously consider publishing your articles under an alias. Actually, you could call it a semi-alias.

Almost every article directory allows you to set up pen names under your accounts. It’s not hard to do and your pen name can be a variation of your real name, or publishing name. In other words, if you publish your articles under the name of Brandon Joe Knapp and all of your article directory accounts are set up in that name, you can publish your articles under variations of that name.

Let’s say you are an auto mechanic who writes about car maintenance tips, but you also are a hobby gardener and woodworker and you write articles about gardening and woodworking. That’s three topics. You can write all of your car maintenance articles under your real name and articles on gardening and woodworking under a “semi-alias,” which is a variation of your real name. You can count the variations that Brandon Joe Knapp can be broken into:

• Brandon Knapp
• Joe Knapp
• B.J. Knapp
• B. Joe Knapp
• B. Jo Knapp
• Brandon J. Knapp
• Brandon Jo Knapp
• Brandon Joe
• B.J.K.
• B.J.
• Bran Knapp
• Bran J. Knapp
• Bran Joe Knapp
• Brand Jo Knapp

You get the idea. The possibilities are endless. And you can add pen names, or aliases, as necessary for tracking purposes.

Let’s say you want to write about a sub-niche within your specialty area, or one of your hobbies. You write car maintenance articles under Brandon Joe Knapp, gardening articles under B.J. Knapp because you don’t want to be categorized as gender-specific, and woodworking articles under Brandon J. Knapp. You get the idea to write articles on woodworking targeted toward a female audience – “Woodworking for Women”. You can continue to write general woodworking articles under Brandon J. Knapp, but you can also start publishing articles on the topic targeted specifically for women under the pen name Jo Knapp.

By writing and publishing articles under pen names this way, you allow readers at the various article directories a way to search for your articles by name without watering down your brand. An e-zine editor or webmaster searching for articles by Jo Knapp (because she likes your writing style) can search for articles by that specific author and she won’t find your gardening or car maintenance articles. You can maintain a consistency of brand for each of your author pen names and niches more easily and be a more effective article marketer.