Title Envy: Treating Your Competition Like The Neighbor’s Kid

Do your titles shine? Do they get the click? Do they make your competition mad? If not then you need to rewrite your titles and re-distribute them.

A good article title should do three things:

1. First, it’s got to spark an emotion. Your article readers should read your title and laugh, cry, scream, fall out of their chair, or be evoked into some action – hopefully to click and read the article.
2. Secondly, a good title gets the click. Why else would you write a title? You’re not showing off your pet poodle at the county dog show. You’re distributing articles so that you get readers and visitors to your website. The attraction starts with your title.
3. Thirdly, it must give you some link juice. Search engines love keywords. Put your primary keyword in the title of your article. It will do more than any other SEO strategy to get your article ranked for the keyword that you are targeting. That doesn’t mean to stop there – optimize the article too, but good article optimization begins with the title.

If you do those three things with your article (spark an emotion, get the click, and rank high for your keyword phrase) then your competitors will get so pissed off they’ll ban your website from their employees. Breaks your heart, doesn’t it?

Just keep in mind, when it comes to writing damn good article titles, it’s as easy as 1 – 2 – 3:

1 – Emotion
2 – Click
3 – Keyword

And your competition will develop a bad case of title envy for which there is no cure.