Increase Your Influence: Be A Guest Writer

One way to increase your influence and expand your reach is to offer to be a guest writer on another person’s blog or in a forum related to your topic. This is a very powerful way to reach people in your target market, especially if you guest write for a non-competitor in your industry.

What you do is evaluate the website you want to guest write for for a few weeks to get a feel for the website’s style and influence within your market niche. Then, send an e-mail request to the website owner, blogger, forum moderator, or whoever the decision maker is. Be polite. Be brief and not long winded. Be sure to also be specific about what you are requesting. If you want to exchange guest writing opportunities then say so. If you want to offer a benefit in exchange for the opportunity to be a guest writer then say explicitly what you are offering. Then wait.

DO NOT pester the person you are reqesting. If you don’t hear back after awhile don’t just keep sending requests. They may be on vacation or considering your request and you could ruin it for yourself if you are too aggressive. After sending your request, find something else to occupy your time. If you haven’t heard back in a reasonable amount of time, say a month or so, then send a polite, short request asking if they got your request and offer to resend it if they didn’t. This could prompt the person to respond with an answer.

Being a guest writer can do a lot to make you more credible within your market. I strongly encourage you pursue these opportunities. And if you need a ghostwriter then by all means ….