Article Title Optimization

There are three really important things to consider for writing article titles:

1. Getting the reader’s interest
2. Search engine optimization
3. Keeping it short

None of these are more important than the others. They are all important. You must get your reader’s attention or they won’t read your article and visit your website. Use words that will spark a reaction. Trigger words, I call them. These are words that convey an emotion and elicit a response from your reader. Promise a benefit that you deliver on in your article.

SEO, or search engine optimization, is really simple for article titles. Use your keyword in the first three words of your article. That’s about it.

Keep it short. Don’t just write your keyword and stop there. An article titled “Basket Weaving” isn’t going to attract any readers. What about basket weaving? You have to tell your reader why reading your article is important. Remember Rule No. 1?

The key to keeping your article short is to focus on SEO and reader interest in as few words as possible. Tell your reader why he should read your article, make it optimized for search engines, and keep it short. If you can do all three then you can write good article titles.