Keyword Management In Article Marketing
In the old days of article marketing, if you wrote a halfway decent article that was full to the hilt with the keyword you wanted it optimized for then you were almost assured of getting good traffic to your website. Not so much today.
I’m still convinced that article marketing is a powerful vehicle, but it has changed somewhat. How you manage your keywords is one aspect of that change.
It isn’t enough to just throw a bunch of keywords into an article and expect the traffic to come in droves. You’ve got to capture the imaginations of your readers and that means writing content that engages them. It is best to write a really engaging article then moderately pepper it with the right keywords. If you can do that on a consistent basis then you can get some good traffic to your website. But it’s not all about keywords. It’s about your reputation and keywords are your assistants.
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What’s your feeling about keyword density percentages in this day and age? Do you recommend a percentage?
I think article marketing is not about high competition keywords anymore, at best you can address some long tail keywords to get traffic directly from article and use anchor text within article to increase your site’s SERP. Resource box has become very important because there should be a compelling call to action in resource box to get visitors to your site from the article.
@Mikey, no I don’t generally recommend keyword densities – for articles, blogs, or website content. Keyword placement is much more important that keyword quantity. And semantic language indexing almost assures you a relevant SE listing if your secondary and tertiary keywords do a proper support arrangement.
That said, I have seen instances where keyword density has helped an article rank. But I think keyword density for article marketing is largely going out of style.
@David, you are right. Long tail key phrases can deliver targeted traffic, which is more important than quantity of traffic. And the resource box is critical.
Thank you both for your comments.
Having regular articles written would boost the website and people would understand that there is a constant activity happening in the website. It is the indication of website maintenance and websites which do not follow this does not stand any chance.
I agree I only put my keywords in the title and summary and they get ranked really well as well as keep my article from sounding stupid…
Couldn’t agree more with this post. I wrote and article on this very topic. Keyword richness shouldn’t be at the detriment of article quality.