Which Pages Should Your Promote With Articles?

Article marketing isn’t hard, but for the new Internet entrepreneur it can be confusing. What exactly should you promote with your articles?

Well, let’s start with the basics. You know about keywords, right? Your keywords are your stepping stones. Essentially, they are the brick and mortar of your Internet business. You build your website around them. You write your blog around them. You run your PPC campaigns around them. And, yes, you should write your articles around them.

The best way to conduct your article marketing campaign is to match your article keywords with your landing page keywords. So, for instance, if you run a health store and you have a landing page that promotes a multivitamin – let’s call it “The Ultimate Multivitamin” – and your primary keyword for this landing page is, you guessed it, “multivitamin”, then your article should be optimized around a keyword that is complimentary for the primary keyword on your landing page. That doesn’t necessarily mean that it is optimized for the exact keyword, but it should be close enough that there is a complimentary element there.

Your author resource box is actually where you’re going to make your article marketing money. Your primary keyword, “multivitamin”, should be used as anchor text in your resource box. And that should link to your landing page.

This is the very basic idea behind article marketing. It works for those who have tried it. And it can work for you too. Find out more about article marketing from an article marketing consultant.